Sample of BtoB Leads client presentation.

1. The future of YOUR business…
is the future of OUR business.
What is most important to Jenny Dale?
“The pain of discipline or the pain of regret”

2. What are the goals for your business?
٥ Freedom to spend time with Family and Friends.
٥ Job Stability and Flexibility to “Be Your Own Boss”.
٥ Financial Stability.
٥ Being able to deal with what life throws at you, yet not compromising the
quality of service you provide your members.
٥ The Joy of seeing others achieve their goals and knowing you were
instrumental in their success.
٥ Being able to pride yourself in offering a friendly and supportive
atmosphere in clean and well-maintained facility.

3. What drives Membership Subscriptions?
٥ Accessibility - Open 24/7/365
٥ Convenience – Close to Home
٥ Safety – State of the Art Security System
٥ Affordability - Competitive Pricing
And a Free 7 day Trial Membership!
How can BtoB help you capitalize on these?

4. “If you’re gonna’ do it, do it right from the start!”
What do you want your monthly ad budget to accomplish?
٥ Bring in New Memberships
٥ Drive Traffic to your Website
٥ Build Brand Recognition
٥ Present New Networking Opportunities
٥ Create Revenue for Expanded Programming or Facilities

5. How can BtoB help you accomplish this?
We can help you create, implement and maintain…
Provide Marketing & Ad
Specialty Materials for…
٥ Special Events
٥ Trade Shows
٥ Seminars
٥ Employee Rewards Programs
٥ Customer Goal Oriented Programs
٥ Customer Loyalty Programs
٥ Referral Programs
Lead Generation for…
٥ Corporate Wellness Programs
٥ New Membership
٥ Conduct Surveys
٥ Design Postcards, Signage and Newsletters
And so much more!

6. “Achieve your goals; celebrate your success”
It is all about loyalty and attrition, for both customers and employees.
What can you do to make people feel comfortable and at ease?
What makes them WANT to support your business and make it succeed?
Treat others the way you would like to be treated.
BtoB would like to be your partner by helping you manage your
Advertising and Marketing to do just that.
Where to start?

7. Opening this month – What can we organize & develop for your success?
٥ Make sure website reflects your opening and has vital sales information
٥ Implement a Referral Program
٥ Yearly Memberships receive a branded gift
٥ Send a “Welcome Aboard” card to those who sign up for Membership
٥ Those who show interest but are undecided get a “Thank You Calendar”
٥ Post flyers in local stores, banks, coffee shops, childcare centers, etc.
٥ Email Campaign pushing the “7 Day Free Trial”
٥ Contact businesses that also operate 24 hours with a special for employees
٥ Shopping cart ads in local grocers
٥ Have a recruiting day at Ivy Tech’s Downtown Campus

8. Grand Opening in January
٥ Post Signage near the curb and road
٥ Request Members to put in yard signs
٥ Have a Nutritionist, Chiropractor, Masseuse, and Physical Therapist available
٥ Newsletter to post on the web, in the gym and to give away
٥ Have “branded goodie bags” available at the ready
٥ Have class schedules ready and posted
٥ Have informational ad packets ready at all times and PDF’s available online
٥ Create a party atmosphere the entire week
٥ Radio and Email Ads
٥ “Hero Discount” for Military, National Guard, Police, Fire Fighters and Teachers

9. What can Advertising Specialty Products do for you & how to use them effectively?
Reasons for Ad Specialty
1. Business Gifts
2. Employee Relations
3. Event Marketing
4. Trade Shows
5. Build Brand Awareness
6. Public Relations
7. Motivation/Incentives
8. Recognition Programs
9. Souvenirs/remembrance
10. Traffic Building (retail or business)

10. Lets view some of our ideas
Jenny Dale

12. Important Web Tips when working with Corporate
What URL can customers find you at easier?
AnytimeFitnessThompsonRd.com
AnytimeFitnessIndySouth.com
Or
club.anytimefitness.com/clubs/zionsvilleIN/
clubsanytime.com/warsawin/
When requesting copy for your site remember to request their
pages on…
Membership Benefits, Wellness Procedures, and many others.
These will both reflect well on your location and help drive web traffic.

13. The future of YOUR business…
is the future of OUR business.
The Impact of Anytime Fitness and Jenny Dale.
“The fruits of discipline with no regrets”