20. Products in the Free-‐Growth Universe
(They RULE)
Released a thing
Released a thing
Released a thing
Oh man that thing
we released, I tell
you what
33. “Oh, crap”
2005 2010
Idea
Code
Release
Idea
Code
A/B test
Release?
34. Wasted effort (maybe).
THE HELL WITH IT!
2005 2010
Idea
Code
Release
Idea
Code
A/B test
Release?
35. 2005 2010 2012
Idea
Code
Release
Idea
Code
A/B test
Release?
Idea
Validate
Prototype
A/B Test
Refinement
A/B test
Release
36. Use data here.
2005 2010 2012
Idea
Code
Release
Idea
Code
A/B test
Release?
Idea
Validate
Prototype
A/B Test
Refinement
A/B test
Release
37. 2005 2010 2012
Idea
Code
Release
Idea
Code
A/B test
Release?
Idea
Validate
Prototype
A/B Test
Refinement
A/B test
Release
Possibly quite
crappy.
38. Made less
crappy here.
2005 2010 2012
Idea
Code
Release
Idea
Code
A/B test
Release?
Idea
Validate
Prototype
A/B Test
Refinement
A/B test
Release
Possibly quite
crappy.
39. 2005 2010 2012
Idea
Code
Release
Idea
Code
A/B test
Release?
Idea
Validate
Prototype
A/B Test
Refinement
A/B test
Release
Maybe give up.
Maybe give up.
Maybe give up
(hopefully not).