F5: Creating a Culture of Experimentation: the Mozilla Story, Matthew Grimes, Diane Tate
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F5: Creating a Culture of Experimentation: the Mozilla Story, Matthew Grimes, Diane Tate
- 1. Creating a Culture of Experimentation The Mozilla Story October 25, 2019
- 2. Diane Tate Internal Communications and Culture Matt Grimes Head of Firefox Product Innovation Hello!
- 3. Create your own Culture of Experimentation Our Culture of Experimentation Context: our roots, structure and values Agenda What you can do How we evolved Who is Mozilla 3. 2. 1.
- 4. What is a Mozilla? Our roots, structure & values
- 5. Mozilla is the maker of Firefox
- 7. Mozilla is open source and mission-driven
- 8. #4 - Individuals’ security and privacy on the Internet are fundamental and must not be treated as optional. Manifesto
- 9. Mozilla is owned by a 501(c)(3)
- 10. It worked very well. For a while. Browser Wars
- 11. 2010/11/12 and SoLoMo Social So Lo MoLocal Mobile
- 13. RIP, FxOS!
- 14. Change the entire culture of Mozilla in a grassroots way. For this type of reasoning and decision-making to become the norm. Our goal
- 15. The Culture of Experimentation initiative is an attempt to bring about an organization-wide cultural shift towards empowering brave experimentation in all things across all functional roles in the Mozilla organization. What we came up with
- 16. How does it really work?
- 18. Project Cakes
- 19. Does formal management training for line managers increase employee satisfaction, retention and productivity?
- 20. Understanding where to focus our Webcompat efforts is HARD!!! Can we crowdsource Webcompat feedback to better understand where we should invest our time and resources?
- 21. “We believe that focusing our product roadmap on priv/sec features in Firefox can drive growth and help us reclaim our positioning in the market.”
- 22. “How can we debias our code review process?”
- 23. Change the entire culture of Mozilla in a grassroots way. For this type of reasoning and decision-making to become the norm. How’d we do?
- 24. Caveat: we work w/ smaller projects as teaching tool List of project successes: Monitor, Containers, Secure Proxy, ETP ….and CoE Footprint in released Products
- 26. Over 4 Million protected email addresses. Many of them non-Firefox
- 28. Facebook Container 2.5 Million Installs and over 800k daily users
- 30. Enhanced Tracking Protection Now rolled out to 100% of the Firefox population. We’re still working on improvements, but so far we’ve seen no negative impact to retention or increased reports of webcompat issues.
- 32. Validation
- 33. ● Make cupcakes - think local first to act global ● Think like an investor - get on the right track before investing too much ● AVOID Fail Vs. Win: Celebrate Failures as Learnings [familiar LEAN concept for good reason] ● If you do #1, #2, failures will be small and returns still large: HEDGE Advice
- 34. Thank You!
- 35. Q&A
- 36. Appendix
Notes de l'éditeur
- intros and how we got to mozilla and our history here me - career = startups + employee comms. People are force-multipliers. Matt_G worked at many tech companies. Never believed in the products or mission. Was a contributor. Stars aligned and now I work for a company where I believe in the products and the mission. Dream come true! Made my career by helping people answer questions faster and cheaper. It’s been a long road.
- love how we’re positioned for ENTERPRISE - GVT - NON-PROFIT *and* - STARTUP. We’re a lot of things. Here’s 3 critical things - Maker of Firefox (roots) Open source & mission driven 501(c)(3) (structure)
- #1 - Maker of Firefox (roots)
- Things were bleak in ‘98. MS had crushed its primary browser competitor, Netscape Navigator, by illegally leveraging its desktop OS monopoly. So, the Mozilla project was created in 1998 with the release of the Netscape browser suite source code. It’s original name was Phoenix (as in, arising from the ashes…).
- #2 - ****Open source and mission driven (Manifesto) Open source: Firefox 1.0 was released in 2004 and became a big success — in less than a year, it was downloaded over 100M times - November 9, 2004 Firefox 1.0 Released - this ad was an early example of “crowdsourcing” :) Firefox 3.0 set a Guinness World Record in 2008 for most # of downloads in one day Developers have also contributed then and through today. Emphasize how because this was and is a community, people to this day still want to be involved. https://blog.mozilla.org/press/2004/12/mozilla-foundation-places-two-page-advocacy-ad-in-the-new-york-times/ SpreadFirefox Thousands of people contributed to make this happen. April 2005 - 50 million downloads show coin. https://blog.mozilla.org/press/2008/07/mozilla-sets-new-guinness-world-record-with-firefox-3-downloads/ Mozilla today announced it set a new Guinness World Record for the largest number of software downloads in 24 hours. The record-setting 8,002,530 downloads coincided with the launch of Firefox® 3, Mozilla’s major update to its popular and acclaimed free, open source Web browser.
- ...and….just a reminder…..
- ****#3: Corporate Structure 1 -- CORPORATE STRUCTURE Foundation is our sole shareholder. 2 -- 501(c)(3) + Mission (foreshadow…): Our mission is to ensure the Internet is a global public resource, open and accessible to all. An Internet that truly puts people first, where individuals can shape their own experience and are empowered, safe and independent.
- So this thing of people just downloading us was a great ride…..
- But then came mobile (which is local). And social. And indeed, this brought us data. LOTS of data. BIG data. But we’d had a product that didn’t depend on data. A wildly successful product. We built it and people downloaded it, loved us, and downloaded a newer version later. We didn’t speak directly with them, but we had their love. And we respected their privacy. See Manifesto Principle #4. We lived this stuff (spoiler: we still do). But we also knew that mobile was an increasingly important part of people’s lives, and we needed to play there as well as on the desktop. But it was hard in the mobile stack world. Our first Android release was March 29 2011 - but it’s tough to compete with a browser that’s integrated into the stack. Even now we still struggle to gain market share on mobile because the world is still run by two mobile OSs. https://blog.mozilla.org/blog/2011/03/29/mozilla-launches-firefox-4-for-android-allowing-users-to-take-the-power-and-customization-of-firefox-everywhere-2/
- So we rolled our own. OS, that is. In 2011, our R&D group at the time, Mozilla Labs, started to build a mobile operating system and nicknamed it “Boot-to-Gecko” (in honor of our browser engine), which we then productized as Firefox OS, and commercialized through distribution partnerships with mobile carriers such as Telefonica and handset makers like LG Electronics, ZTE, Huawei and TCL Corporation]. (4 handset makers, 5 wireless carrriers to provide five Firefox-powered smartphones in Europe and Latin America) By 2013 we had a number of devices in the market, with a goal to disrupt the mobile app ecosystem, giving users choice and opportunities beyond the gated operating system duopoly.
- But there were a few issues….. At the time, the mobile web wasn’t so great. Performance for apps far exceeded mobile web performance. We gave up the roadmap and priorities to our partners. The effort was a classic example of combining engineering excellence with a strong commitment to a mission, but neglecting user perspectives and needs. Ultimately, the work was driven by a perceived need to get to market quickly, and the carrier partners who provided us with distribution but not the specific needs of end-users. One of our staff members posted: “‘open’ on its own doesn’t sell.” Launched in ‘12…. and shuttered in ‘15….. https://www.quora.com/What-is-the-history-of-the-Firefox-OS-and-why-did-it-fail How FxOS happened (aversion to data, commitment to mission, little-to-no MVP or user research owing to our download legacy) - DT Cue CoE: why it was set up, how and what goals - DT-to-the-MG Being the grassroots… challenger type org we are…. an internal Core Influencer Group tasked with how can we adapt….OVER TO MATT:
- Importantly, as an open source project, we put it all out in writing. Not just our mission, but how we want to achieve it. These operating principles, all to help us respect the sovereignty and agency of our users, are what we call our “Manifesto.” And, as you can imagine these days, this fourth one’s pretty important. But it’s actually always been important to us. Even before the current era of “Big Data.”
- MATT: Core Influencer….
- Evidence based decision-making can improve your work no matter what your role is in the organization Identifying sources of data already available to you. You might already have your answer! The difference between beliefs vs. evidence How to talk about and reason about the different types of evidence Tools and resources available for knowledge gathering within Mozilla Creating a shared vocabulary
- WE DO DRY MARKET TESTS DIFFERENTLY DESCOPING. NO MO WATERFALLS. Agile and iteration to reduce risk => LEAN-like. SMALL PROJECTS = list some examples
- not just engineering stuff e.g. -> webcompat work tl;dr newsletter https://mailchi.mp/d94bf8770928/v2n18?e=%5BUNIQID%5D May 2, 2019 Spotter deck -> https://docs.google.com/presentation/d/1qpl35fvyPvCzpyMAQMwdjK49rSh7YToUxoGZUcyG5yA/edit#slide=id.g4974be31b9_0_71
- Importantly, as an open source project, we put it all out in writing. Not just our mission, but how we want to achieve it. These operating principles, all to help us respect the sovereignty and agency of our users, are what we call our “Manifesto.” And, as you can imagine these days, this fourth one’s pretty important. But it’s actually always been important to us. Even before the current era of “Big Data.”
- PRODUCT DATA + VISUALS
- PRODUCT DATA + VISUALS
- PRODUCT DATA + VISUALS
- PRODUCT DATA + VISUALS
- PRODUCT DATA + VISUALS
- PRODUCT DATA + VISUALS
- PRODUCT DATA + VISUALS
- Mozilla has won two awards for innovation in the last year. All the projects mentioned have roots in CoE
- https://www.fastcompany.com/90373504/fighting-for-online-freedom
- CoE Logo
- CoE - Tinkerer/builder 1
- CoE - Tinkerer/builder 2