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3
5
Source: VentureBeat, 2015.
10
Which comes
first?
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = 𝑣𝑜𝑙𝑢𝑚𝑒 × 𝑝𝑟𝑖𝑐𝑒
11
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
12
Velocity plays a
key role in
growth
strategies
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
13
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = #𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 ×
# 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠
𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟
×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
Acquisition Engagement Monetization
LOW HIGH
LOW HIGH
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scmoatti.com | sc@productsthatcount.com | @scmoatti

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