Lean at CRUK by Ane Martins da Silva and Benedict Steele, Cancer Research UK
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Cancer Research UK uses a lean approach to focus its fundraising efforts on legacies, high street shops, events, volunteer fundraising, corporate partnerships, major giving, and telethons. They invest 80% of donations into clinical trials involving over 25,000 people, funding 4,000 scientists, doctors, and nurses to optimize cancer diagnosis, treatment, and prevention. Their lean strategy involves taking things one step at a time, staying under the radar, finding the right partners, sharing results, upskilling people, and empowering teams.
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Lean at CRUK by Ane Martins da Silva and Benedict Steele, Cancer Research UK
- 1. Lean at CRUK Ane Martins da Silva - Lead Product Manager Benedict Steele - Head of Engineering
- 3. • Legacies • One off donations • High street shops • Events • Volunteer Fundraising • Corp Partners • Major giving and appeals • Telethons - SU2C How we work • 25,000+ people take part in our clinical trials • We fund 4,000 scientists, doctors and nurses • 80p of every pound donated is invested in core purpose (optimise, diagnose, treat, prevent)
- 5. ONE STEP AT A TIME
- 11. STAY UNDER THE RADAR
- 12. FIND THE RIGHT PARTNERS
- 14. 1 ONE STEP AT A TIME 2 STAY UNDER THE RADAR 3 FIND THE RIGHT PARTNERS 4 SHARE THE RESULTS 6 UPSKILL PEOPLE 7 EMPOWER TEAMS
- 16. THANK YOU Ane Martins da Silva @aneeecms Benedict Steele @benedictsteele
Notes de l'éditeur
- 2 min for audience interaction
- Legacies One off donations High street shops Events Volunteer Fundraising Corp Partners Major giving and appeals Telethons - SU2C Lottery Volunteering Income in 2015-16 £635M 80p of every pound donated is invested in core purpose (optimise, diagnose, treat, prevent)
- Lincolns Inn Field Building site BA gathering requirement MOSCOW Solution designed Business case written - 5 year total cost of ownership Everyone gets and supports lean, as far as it doesn’t disrupt the way they operate. In a certain way adoption of new ways of working compares to technology adoption. So today rather than sharing a list of all the tools we've used I want to talk about how to get an organisation used to follow a waterfall approach to get comfortable with and adopt lean principles. We are going to share a few strategies and tricks that worked for us.
- ONE STEP AT A TIME Pick something you're passionate about, that one thing that'll make you go the extra mile
- We knew our cause matters to people
- We knew these people take part in events and are sponsored for doing so.
- We knew people fundraise for us.
- Offline
- And online that's not what we were testing. I suspected we didn't have the best online fundraising solution in place and was determined to test a different business model. Should we build and maintain our own online fundraising solution? Is having full access to fundraisers and donors' data as valuable as we think it is? How are we going to use the data to tailor the journey and engage new supporters? Will it allow us to experiment and innovate faster? Is it cost effective? These were the questions I had to answer.
- I had to go beyond the famous ask for forgiveness not permission. I had to cheat. Needed a proposition as my cover. A proposition is… So I reached out to the innovation team and we started the testing with a new proposition they were investigating. You don't need to tell everyone what you are doing until you have something tangible to share.
- Enlist the right comrades The like minded people who are trying to do the same as you. I strongly recommend having an influential sponsor (or being one) I had my director totally on board, ready to empower us and fight for this. Think about what you're trying to test and what you need to run these tests - a developer to help you put that landing page up, the marketing guy to run those adwords, access to the customer database to get in touch with a handful of users
- Hub & Spoke Agile Workshops Lean Workshops Modern Marketing Academy
- End to end product ownership - not just digital Product owners in the business - eg. Intranet