Traffic presentation 2015

2. Brett Burky
@brettburky
Professor @ Full Sail
Biz Dev @ Investment Note
Exchange

3. Types of Traffic
• Paid Search
• Content Marketing
• Social Media
• SEO & Links
• Email Marketing
• Guest Posts
• Involvement
• Offline Promotions
• Local Marketing

4. The Truth About Traffic
All of the traffic in the world will be
useless unless you have a way to
funnel it into a conversion.

5. Phase 1: The PlanHaving A Plan

6. Answer the following questions:
1. What do I talk about on my site?
2. What are we known for online and what is my
personality?
3. Who are the current influencers in my industry?
4. What are their most liked posts and why?
5. Who in my niche is the sneezer?
6. Who is the ideal target audience?
7. Who is the most involved person in my niche?
8. What is the biggest obstacles in my niche?
9. Where do people congregate in my niche?
10. Are there any conferences, hangouts, etc.
What Are You About?

7. Identify Top People In Niche
1. PeerIndex – Finds influencers
2. Twtrland – Find involvement & influence
3. Alltop or PopURL – Find the sites that are the top sites
in your niche
4. BoardReader – Find the forums that are on your topic.
Step 1: Mastering OPA

8. Use these tools to do this:
1. Hootsuite for social media management
2. Follow.net for tracking people and their involvement
3. IFTTT.com to be alerted as soon as a post happens.
Get Organized Or Fail

9. 1. SEOQuake
Search in Google like this –
site:websiteyoulike.com
2. BuzzSumo.com
Find Top Posts Of Influencers

10. You want to scratch the back of giants in your
industry so that they will notice you and take
you seriously.
Put these into your tool of choice, I use
Hootsuite but others use Buffer and that works
too.
Engage with them but don’t make it obvious
you are trying to target them, people don’t like
fakeness.
Again use IFTTT.com and connect their RSS
feed with your email, Google Drive account,
SMS or social accounts. This is digital
stalking…without the mustaches.
Export The Lists

11. Mid Way Wake Up!

12. Step 2: Focus On You
All About Making Awesome Content – Forums, Comments
& Events
Consistent Branding – Real Photo of You NOT Company

13. Step 3: The Golden Nugget: Mail
Get them there and give them something of value:
eBook, Promocodes, Mini Course, Discount
Tit for Tat – Product for Audience – easy peasy
This is called a lead magnet – first step for funnel
marketing

14. Example Lead Magnets

15. Example Lead Magnets

16. Get Something Designed
1. Fiverr
2. upWork
3. Canva
4. ClickFunnels
5. Lead Pages

17. Step 4: Get Email Working
Use favorite ESP , 3 broadcasts, launch it.
Put on sidebar or PopUpDomination

18. Step 5: Content Promotion
The focus here is on having a good posting schedule in your blog and
social accounts. Engage when others are ready to engage.
Schedule the posts in Hootsuite or by using a tool like PostPlanner. Think
mornings, lunch and after dinner.
PostPlanner will also monitor the top shared items in your niche and you
can repost those to your own social sites.
Lastly pick your social networks of choice and become the boss of that
location. Where do all of the other people in your niche focus?
What questions do your posts solve, what guidance can you give? Follow
those keywords and direct people to your content when someone mentions
that topic.

19. Phase 2: Content Promotion
Do your own content promotion by auto scheduling content
to go out when you post.
Make sure your content is indexed fast, get a ping list and
then manually post to Google+…its at least good for that. 
That and of course Ripples for content discovery.
To further your posts reach, use Sponsored Posts in
Facebook, join Triberr and get friends there. Do your
diligence and hard time in Reddit and StumbleUpon.

20. Curate & Schedule Locations
• Mass Relevance
• Rock The Deadline
• LinkedIn Pulse
• Addictomatic
• CurationSoft
• Feedly
• Storyful
• List.ly
• Bundlr
• Kuratur
• Scoop.it
• EverPost
• Curata
All of these sites are places
to get content to promote,
content places to add your
own and promote others.

21. Content Recycling
Once your content is out there and you are getting decent results, make sure you
take notice of this and recycle that content into other areas on the web.
Areas to recycle:
1. Podcasts
2. Video if possible
3. Take the blog posts and recreate them as forum posts in relevant forums
4. Put them into slideshare and other PowerPoint like sites.
People interact with content differently so if you hit on something that was good,
don’t only let it sit as a blog post market that thing out.
Also remember that people don’t like to read….yes I said it, I’m only reading this
because I wrote it. Make your stuff visually appealing, not like this PowerPoint
presentation.

22. Phase 3: Riding The Waves
Once you have YOU good and the influencers are aware of YOU, it is now time to focus on
the paid aspects and the other cool areas of traffic generation.
A lot of people don’t want to pay for traffic, but this is a business and now that you have your
groundwork done correctly, the paid part will pay back 10 fold….not really sure what fold and
paying back means.
Paid traffic is a beast, what types of paid traffic do you want? How do you want to market
this? All you want to do is focus on the remarketing for whatever you have to promote, get
that cookie on their browser.

23. Focus On The Big 4
Google is your first
YouTube is your second
Facebook is your third
Sitescout is your fourth…

24. Google First
Starting With Search Campaigns
Reverse Engineering Competitors
“Borrow” Others Keywords & Compare
Performing Ads & Landing Pages
SEMRush, SpyFU

25. Youtube Traffic
Offer CTA within first 10 seconds – it’s free.
Focus on videos specifically not blanket
campaigns.
Make use of the different types of ads that
can be done in Youtube.

26. Facebook Traffic
Find the relevant groups and get involved. You can do the
same if LinkedIn is a better traffic source for your niche.
Like a lot of stuff that is in there, comment and get known and
then you can promote yourself. Don’t just jump in and promote
yourself.
Like Eminem “you only get one shot”, make it count provide
something valuable that the group will like. Direct them to your
page first, then direct them to your site. The goal here is
getting fans that you can market to later.

27. SiteScout
This is the big boys league, get remnant traffic from major
websites. CNN, About and others. Use this once you
have identified exactly who your target market is and
what they like.
Drop the cookies hard here, remarketing is key at this
point, you are paying for traffic make it count.

28. Remarketing Is Key
Get the cookies using Google or Remarketer and follow
people to take action.
Mixed feelings will happen but you’re a marketer and you
can’t please everyone.
At the end of the day get them in a list that you can
market to ongoing.

29. Sit Back & Tweak
Once you get the traffic, focus on your stats. What is the
bounce rate, the involvement, the conversions?
Tweak if needs be and you will needs be trust me.
Leverage the list with other marketers and do a email swap. Do
the same process of trying to leverage their lists to get them
into your list.
This is also called Solo-Ads and can be very powerful.

30. Lastly Repeat
Once you have the process down and you know the
system, it is just that a system.
Repeat what you did for that niche and do it again.

31. Conversion Funnel
1. Trip Wire
2. Core Offer
3. Profit Maximizer
4. Return Path

32. Questions & Feedback
Whatcha Got