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Mayo Clinic Care Network #MCSMN Orientation
1. Your Social Media Resources
through Mayo Clinic Care Network
Lee Aase (@LeeAase)
Mayo Clinic Social Media Network
August 2016
2. Agenda
• Social networking in Mayo Clinic’s history
• Five ways you can use social media for practice,
education, research and business purposes
• Resources for Mayo Clinic Care Network
members through the Mayo Clinic Social Media
Network (#MCSMN)
• Next steps to get started
6. 6
▪ Every U.S. state
▪ More than 140 countries
▪ One in Five travels more than
500 miles for care
Each year Mayo Clinic
patients come from
Why is this the case?
8. “By the end of the 1920s Dr. Will
could say he had studied surgery in
every town in America and Canada
of one hundred thousand population
or more, and had crossed the
Atlantic thirty times.”
(The Brothers Mayo, Helen Clapesattle, p. 405)
Dr. William Mayo’s Travels
10. Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
39. Use #5:
Managing Your Online Reputation
What does Google say about you?
• Three Drivers of Online Reputation
• What you Create
• Where you Participate
• What’s subject to Debate
41. What You Create
▪ Your hospital website bio
▪ Doximity Profile (MD only)
▪ Videos
▪ Blog Posts
▪ Presentation slide decks
42. Where You Participate
▪ Twitter
▪ LinkedIn
▪ Places where you post what you create
▪ YouTube - Videos
▪ Slideshare - Presentations
43. What’s Subject to Debate
Proliferating online rating/review sites:
▪ Healthgrades
▪ Rate My Doc
▪ Angie’s List
▪ Dozens more
Problem: Ratings sites often rank
highly in search engines, and may only
represent a handful of your patients
44. As Your High School Chemistry
Teacher Always Said…
The Solution To Pollution
Is Dilution
47. Our Top Recommendations for
Reputation Management
▪ Claim and complete your profile on Doximity
▪ Create a LinkedIn Profile
▪ Create a Twitter Account
▪ Record an introductory video for YouTube
We have tools to help you!
48. Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN)
exists to improve health globally by accelerating effective
application of social media tools throughout Mayo Clinic
and spurring broader and deeper engagement in social
media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health
care, contributing to health and well being for people
everywhere.
• Make resources developed for Mayo Clinic staff available
to peers…like you.
50. #MCSMN & Mayo Clinic Care Network
• #MCSMN membership is included in your Mayo Clinic Care
Network membership!
• Unlimited access to #MCSMN community for all employees
• Monthly health care social media webinars (reg. $95 each)
• 10 seat licenses for Social for Healthcare Certificate from Mayo
Clinic and Hootsuite (a $4,000 value) and bulk discounts
• 25 percent event discounts (includes Social Media Residency and
#MCSMN Member Meeting)
• Customized training opportunities and or hosting Social Media
Residency
57. THE Book on Social Media in Healthcare
• Essays from 30 thought
leaders
• The “Why?” of social media
in health care
• Free PDF, Kindle versions
• Contact us for bulk
discounts
61. Social Media Residency
▪ One-day advanced course
▪ Prerequisite: Social for Healthcare Certificate
▪ Four remaining opportunities in 2016
▪ Sept. 29 in Jacksonville
▪ Oct. 17 in Rochester
▪ Nov. 14 in Melbourne, Australia
▪ Dec. 8 in Scottsdale
68. Helpful Links
• Join the Mayo Clinic Social Media
Network (be sure to use your work email)
• Take Social for Healthcare Certificate from
Mayo Clinic and Hootsuite
• Join #MCSMN Community Discussions
• Contact us by email:
socialmediacenter@mayo.edu