The Evolution of Social Media Residency
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Presentation slides from Lee Aase at Mayo Clinic's Social Media Grand Rounds on May 14, 2014.
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The Evolution of Social Media Residency
- 1. The Evolution of Social Media Residency Lee Aase (@LeeAase)
- 2. Origins of Social Media Residency • Goal: Create a hands-on social media crash course emphasizing practical application in health care and development of strategic plans • 1.5-day intensive course with faculty/student ratio of 1:8 • First held Oct. 20-21, 2011 in Rochester, Minn. after #MayoRagan Social Media Summit • Residency metaphor but no overnight shifts
- 3. First-Year Feedback • Favorable response and lots of learning • Issues with Resident burn-out • General punchiness after 5 p.m. • At end of a long week, the overnight writing assignment was underappreciated • Residency metaphor didn’t break down, but participants did
- 4. Social Media Residency 2012 • Kept 1.5-day format, but ended at 5:30 vs. 7 p.m. • Held 2x (Spring/Fall) in Rochester, Jacksonville and Scottsdale/Phoenix • Moved Oct in RST to front of Social Media Week • Starting Fresher • Encouraging application during #MayoRagan
- 5. Social Media Residency 2013 • Continued Spring/Fall in Rochester, Jacksonville and Scottsdale/Phoenix • Held course in NYC, Dallas and Seattle • Discussed improvements for 2014 with EAB • Shorten to one day to reduce costs • Online “prerequisite” modules • SMHN members hosting opportunity
- 7. Salt Lake City • University of Utah Health Care was first SMHN Member Host on April 15, 2014 • Promoted to employees and Utah Hospital Association • Sold Out with >90 registrants
- 9. Helpful Feedback: Move Metrics to the Morning
- 11. Measuring the Learning Impact of Social Media Residency
- 12. Before
- 13. After
- 14. Before
- 15. After
- 16. Before
- 17. After
- 18. Before
- 19. After
- 20. Before
- 21. After
- 22. Before
- 23. After
- 24. Before
- 25. After
- 26. 0 1 2 3 4 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube Before After SLC Average Competency Scores
- 27. 0 1 2 3 4 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube Before After RST Average Competency Scores
- 28. 0 0.375 0.75 1.125 1.5 Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube SLC RST Post-Course Competency Increase
- 29. 0 1.1 2.2 3.3 4.4 Prereq EPL Twitter FB Blog Video Metrics SLC RST Usefulness of Program Elements
- 30. Future Plans • Continue to Refine Program based on feedback • Upcoming sessions scheduled • Sept. 15 in Arizona • Oct. 20 in Rochester • Nov. 10 in Jacksonville • Virtual Residency and Hosted Sessions TBD