Web Video for Healthcare Leadership Forum
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My presentation to the Web Video for Healthcare Leadership Forum at New York University on May 27, 2009.
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Web Video for Healthcare Leadership Forum
- 1. Web Video & Healthcare Case Studies & Best Practices Lee Aase Manager, Syndication and Social Media Mayo Clinic New York University May 27, 2009
- 2. Disclaimers • These results not typical • Use as directed • Read and follow label directions • Side effects may include vertigo, watery eyes, crackberry thumb and iPhone application addiction • Social media tools are an essential part of a balanced communications diet • If insufficient media coverage persists, consult your communications doctor • Your mileage may vary 2
- 3. Contacting Me • Google Lee Aase or SMUG U to find SMUG (Social Media University, Global) • Twitter @LeeAase or @mayoclinic • aase.lee@mayo.edu 3
- 4. Mayo Clinic Medical Edge News Media Syndications 4
- 5. 5
- 6. Embedding Professionally Produced TV Segments 6
- 7. Total Cost for Mayo Clinic YouTube Channel $0.00 7
- 8. Key Tool: Flip Video Camera • Affordable for all campuses (and you) • Recording interviews (with tripod) improves existing processes • Authenticity without writer’s cramp • Provides potential blog resources • Audio of full interview • Video excerpts • Limited group of video editors to ease adoption, ensure quality 8
- 9. Cost for a Standard Definition Flip Video Camera* $150.00 HD available for an additional $80 9
- 10. Flip Video Related to Scientific Studies 10
- 11. Flip Video of Patient Testimonials 11
- 12. 12
- 13. Enhancing Distribution of Patient-Generated Content • Alerted to interesting video of elderly couple playing piano in Gonda atrium at Mayo Clinic in Rochester • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09 • Video had been seen 1,005 times in six preceding months since upload 13
- 14. The next day... 14
- 15. Six days later... 15
- 16. April 22 16
- 17. 17
- 18. Star Tribune Story April 26 • One-paragraph mention of Cowan video • “Print only” for three days • No links in Web version 18
- 19. Sunday, May 3 19
- 20. 20
- 21. 21
- 22. May 4 22
- 23. May 10 23
- 24. 24
- 25. Des Moines Register Column 5/10 • More prominent feature of Cowan video than Star Tribune • Online immediately • Included link/YouTube embed 25
- 26. May 11 26
- 27. May 15 27
- 28. Late Monday Night 28
- 29. Yesterday: Live in Studio Good Morning America 29
- 30. Lessons • Your mileage may vary, but... • You’ll go a lot farther if you get a car. 30
- 31. Links for Further Exploration • Sample Medical Edge TV segment: http://bit.ly/11TgIE • Sample of Flip video of researcher: http://bit.ly/doJec • Sample Flip patient testimonial: http://bit.ly/JBwSr • User-generated content in blog: http://bit.ly/aUxtt 31