2. The Problem / Familee Interviews
• We asked families
“What are the main problems
your family face on a daily basis“
• The main responses were
Planning and Saving
3. The Solution
• Provide a platform (website and app) that
solves a few family problems in once place
To do lists Family calendar
Save money
Shopping lists Deals
Days out
Family time
Tips & articles
Family member calendars
Recommended products
5. Customers / Users / Market
New families
Expecting families Teenage families
All sorts of families
Professional
Young families families
6. Family Specific Content
• Once family & members have been defined,
content can be specific to location and ages
Relevant Relevant
family tips recommended
& articles products
Relevant Relevant
days out deals
7. Familee Revenue Family specific
Amazon affiliates
National Trust, Chester Zoo
Minimal amount,
affiliates etc
Removes ads and more
Groupon API etc
8. Familee Grows With Your Family
Family tips, recommended products, deals and days out change as your family grows
1 2
3 4
10. Familee Sections
Feed specific to Deals,
To do lists & Family tips &
family / active Competitions &
Shopping list articles
user Recm’d products
Family view /
Family days out Family setup
Family member Family contacts
& things to do etc
views
11. Next Steps
• Find co-founder(s)
– Marketing, business, design etc?
• Ship first website version
– Get feedback, iterate blah, blah, blah
• iPhone app
– Begin development
• Gain traction / users
