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NMDL Presentation on Google
- 1. Lee Isaacson
- 2. 180 Acquisitions as of April 16, 2016 Aesthetic Uniformity
- 7. Inbound Marketing with Google’s Blog
- 9. “This Week in Tech” earns $50,000 per episode of their podcast
- 10. Feasibility
Notes de l'éditeur
- Introduction, name Why I chose Google -They are innovative in tech -They are a massive and growing company -We all use it
- Google's name is synonymous with innovation, and as a result of their countless acquisitions, (187, if you want to be literal) an active member of creating the future. Developed Google Fiber and their own self-driving car. "Google's mission is to organize the world's information and make it universally accessible and useful.” Aesthetic uniformity through all of their seperate social media platforms, and their own website. They use website design that is muted and simple, along with accents that are vibrant and composed mainly of primary colors. Markets well to multiple groups: Young people who are used to tech-startup’s sense of design Older people who enjoy simplicity Google's appearance is perplexingly and universally appealing.
- Google is mainly an advertising company 67.39 Billion dollars in revenue from advertising Google uses their social media to burnish own image Realistically an information gathering company, targeting you like a bird of prey They keep a fun-loving image, and operate their company with love like a normal tech-startup I think they would gain a lot from marketing to people under 40, to help their company grow with consistency
- Google’s Posts on Twitter -Generally commentary about common searches and holidays, current events -Maintains brand -Lacks in being actually interesting -”New Rules of Marketing and PR” David Meerman Scott says posts should not only comment on current events, but add value Google’s posts normally get under 1000 retweets, despite 14.4 million followers -They don’t provide any entertainment -Google’s account is pathetic and I wouldn’t’ actually follow it
- Googles YouTube -Very Successful -Small volume -Service based or Year-in-Review Describe the flow of Year in Review videos Starts serious talking about issues like the confederate flag and the legalization of gay marriage, and a ton of other influential stuff from the year Ends with mostly just memes, there’s people doing the nae nae and the video from Hotline Bling, Hoverboards and the Shia LeBeouf JUST DO IT video Cheesey feelgood video but effective, successful driving force behind their Facebook
- Google’s replies to people that tweet at them, but it is only tech-support for the most part Their stream of replies is repetitive and impersonal If I received one of these, I wouldn’t even know if it was from a human As shown, they are mostly copy-paste replies
- Google could use inbound marketing in their blog Frequent posts in various topics. A lot of people use services like RSS feeds or feedly or reddit to notify them when some article of information about their interest emerges Google could offer a service that would email you when one of these topics got a new post, and then using peoples emails, target people who are interested in ads or mobile and draw them into advertising with AdWords or just helping them use the system more heavily and more effectively.
- Google Mobile search app flawed execution No widespread use Supposed value of app is not the google search feature, but all additional features Additional features accessed through long scrolling menu where all widgets are spaced out All information and apps should be quickly and readily available via a one click dashboard, or quick buttons
- Google owns Google Play, which hasn’t found a very big niche yet in the market. My idea involves introducing podcasting Podcasting is basically recorded audio segments that people put out, usually prefaced by advertisements. Most people skip these ads and this cuts into ad profits Google Play buys licensing or publishing rights to podcasts, and builds advertisements to play mandatorily in their app
- Google could make all of these changes quickly and without much cost to the company. They could rebrand their Twitter, and they already have the graphic artists on hand, they would just design different things. It would require a change of attitude on the twitter social media team. The team would be pushed to be more personable, friendly and memorable. It would take a web-developed a matter of days to add in the email-updating functionality to theirblog. A redesign of the mobile app would take the longest, but Google’s programmers and app developers could make it happen within months. The podcasting idea would be the most time and money intensive, but nobody else is grabbing onto that idea to make podcast ads more effective.