In this presentation, I answer these four questions from the Raleigh SEO Meetup group:
-How do I apply analytics information in my business?
-What one social media site should I focus on first and why?
-How do I indentify the best outreach methods, timing, message, and more using split tests and other data?
-How can I use SQL databases and server logs for SEO purposes?
8. Two questions:
1. Where do you work?
a. Agency
b. In-house
c. Small business
2. How long have you been working with analytics/Google
Analytics?
9. Two questions:
1. Where do you work?
a. Agency
b. In-house
c. Small business
2. How long have you been working with analytics/Google
Analytics?
a. Beginner
10. Two questions:
1. Where do you work?
a. Agency
b. In-house
c. Small business
2. How long have you been working with analytics/Google
Analytics?
a. Beginner
b. Intermediate
11. Two questions:
1. Where do you work?
a. Agency
b. In-house
c. Small business
2. How long have you been working with analytics/Google
Analytics?
a. Beginner
b. Intermediate
c. Expert
16. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
17. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why?
18. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why?
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
19. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why?
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes?
20. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why?
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes?
27. How do I apply this in my
business?
1. Let’s look at the four main Google Analytics (GA) reports.
Goal #2 >
28. How do I apply this in my
business?
1. Let’s look at the four main Google Analytics (GA) reports.
a. Audience (who are the people coming to my website?)
Goal #2 >
29. How do I apply this in my
business?
1. Let’s look at the four main Google Analytics (GA) reports.
a. Audience (who are the people coming to my website?)
b. Acquisition (how do people find my website?)
Goal #2 >
30. How do I apply this in my
business?
1. Let’s look at the four main Google Analytics (GA) reports.
a. Audience (who are the people coming to my website?)
b. Acquisition (how do people find my website?)
c. Behavior (what do people do when they get there?)
Goal #2 >
31. How do I apply this in my
business?
1. Let’s look at the four main Google Analytics (GA) reports.
a. Audience (who are the people coming to my website?)
b. Acquisition (how do people find my website?)
c. Behavior (what do people do when they get there?)
d. Conversion (are they completing the goals we’ve set
up?)
Goal #2 >
32. How do I apply this in my
business?
1. Let’s look at the four main Google Analytics (GA) reports.
a. Audience (who are the people coming to my website?)
b. Acquisition (how do people find my website?)
c. Behavior (what do people do when they get there?)
d. Conversion (are they completing the goals we’ve set
up?)
2. For each report, I’ll give examples of how it applies to real
world issues.
Goal #2 >
33. Let’s get into it.
Goal #2 > How do I apply this in my business? >
51. When you find a group of
users
that interest you:
1.Create an advanced
segment and explore other
reports.
Goal #2 > How do I apply this in my business? > Audience Reports >
59. Behavior
Goal #2 > How do I apply this in my business? > Audience Reports >
60. Behavior
Goal #2 > How do I apply this in my business? > Audience Reports >
61. Behavior
Goal #2 > How do I apply this in my business? > Audience Reports >
62. Behavior
Goal #2 > How do I apply this in my business? > Audience Reports >
63. Behavior
1.Personalize Your Website
2.Showcase What’s New and Popular
3.Create a Good User Experience (UX)
4.Engage Users through Email
5.Reward Your Brand Advocates
https://www.addthis.com/academy/5-ways-to-keep-visitors-coming-back-
to-your-website
Goal #2 > How do I apply this in my business? > Audience Reports >
67. Acquisition Reports
1. All Traffic
2. Search Console
3. Social
4. AdWords
5. Campaigns
Goal #2 > How do I apply this in my business? >
68. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
69. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
70. Goal #2 > How do I apply this in my business? > Acquisition Reports >
71. Goal #2 > How do I apply this in my business? > Acquisition Reports >
72. Goal #2 > How do I apply this in my business? > Acquisition Reports >
73. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
74. All Traffic
If you focus on one thing in
SEO:
Year-over-Year
Organic Traffic + Conversion
Goal #2 > How do I apply this in my business? > Acquisition Reports >
75. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
76. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
77. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why?
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes?
78. All Traffic
1.B2C w/ older demographic: Facebook
2.B2C, image-focused: Instagram/Pinterest
3.B2C w/ younger demographic: Snapchat
4.B2C in a tech field: Twitter
5.B2C/B2B, video-focused: YouTube
6.B2B: LinkedIn/Twitter
Goal #3 > What one social media site should I focus on first, why?
79. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
80. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
81. All Traffic
To learn even more about the value of your
social traffic:
Campaign Tagging!
Goal #3 > What one social media site should I focus on first, why?
82. All Traffic
Goal #2 > How do I apply this in my business? > Acquisition Reports >
85. Social
1. Network Referrals
2. Landing Pages
3. Conversions
4. Social Plugins
Goal #3 > What one social media site should I focus on first, why?
86. Social
Goal #3 > What one social media site should I focus on first, why?
87. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why? ✓
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes?
93. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why? ✓
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes?
94. SQL Databases
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
95. SQL Databases
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
96. SQL Databases
1. Install Python
2. Install MySQL
3. Set up hosting like an Amazon Web Services server
4. Download Paul’s Python script + run it
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
97. SQL Databases
1. Install Python
2. Install MySQL
3. Set up hosting like an Amazon Web Services server
4. Download Paul’s Python script + run it
1. THEN run queries on the database to analyze the data.
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
98. SQL Databases
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
99. SQL Databases
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
100. SQL Databases
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
101. Server Logs
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
102. Server Logs
From hosting provider:
1. access.log
2. error.log
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
106. Server Logs
1. Unnecessary crawl budget expenditure
2. Pages it considers important / not important
3. If there are any bot traps
4. Is Google making up 404 errors by trying to make up
URLs (think JavaScript)
5. Is Google trying to fill out forms?
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
107. Server Logs
Goal #5 > How can I use SQL databases and server logs for SEO purposes?
108. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why? ✓
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes? ✓
109. AdWords
Goal #2 > How do I apply this in my business? > Acquisition Reports >
110. AdWords
Goal #2 > How do I apply this in my business? > Acquisition Reports >
111. AdWords
Goal #2 > How do I apply this in my business? > Acquisition Reports >
112. Campaigns
Goal #2 > How do I apply this in my business? > Acquisition Reports >
113. Campaigns
Goal #2 > How do I apply this in my business? > Acquisition Reports >
114. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why? ✓
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data?
5. How can I use SQL databases and server logs for SEO
purposes? ✓
115. Campaigns
Goal #4 > How to identify the best outreach methods, timing, message, etc?
116. Campaigns
Goal #4 > How to identify the best outreach methods, timing, message, etc?
117. Campaigns
1.Delivery rate
2.Open rate
3.Opt-out rate
4.Click to delivery rate
5.Response rate
6.Conversion rate of outreach
7.ROI of outreach
https://www.optimizesmart.com/7-powerful-kpis-measure-link-building-outreach/
Goal #4 > How to identify the best outreach methods, timing, message, etc?
118. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business?
3. What one social media site should I focus on first, why? ✓
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data? ✓
5. How can I use SQL databases and server logs for SEO
purposes? ✓
119. Behavior Reports
1. Site Content
2. Events
3. Site Speed & Site Search
4. Experiments
Goal #2 > How do I apply this in my business? >
120. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
121. All Pages
Goal #2 > How do I apply this in my business? > Behavior Reports >
122. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
123. Site Content
To rate organic performance and site
navigation:
What % of total pageviews are home
pageviews?
Goal #2 > How do I apply this in my business? > Behavior Reports >
124. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
125. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
126. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
127. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
128. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
129. “Found Rate” =
Total Pageviews / Total
Entrances
Goal #2 > How do I apply this in my business? > Behavior Reports >
130. Site Content
Goal #2 > How do I apply this in my business? > Behavior Reports >
131. Goal #2 > How do I apply this in my business? > Behavior Reports >
132. Goal #2 > How do I apply this in my business? > Behavior Reports >
133. “Attraction Pages”: Optimize
them for search, try to make the
user stay.
Goal #2 > How do I apply this in my business? > Behavior Reports >
134. “Interest Pages”: Experiment
with more content, try to make
the user convert.
Goal #2 > How do I apply this in my business? > Behavior Reports >
171. Goals for tonight:
1. Drink beer and enjoy good company! ✓
2. How do I apply analytics information in my business? ✓
3. What one social media site should I focus on first, why? ✓
4. How to identify the best outreach methods, timing,
message, and more using split tests and other data? ✓
5. How can I use SQL databases and server logs for SEO
purposes? ✓
172.
173. Start your day with
15 minutes in GA.
Explore a report you
don’t use often.