Media Kit

1. A S Y N E R GIS T IC
L OYA LT Y A N D
MA R K E T IN G
N E T WOR K
The Sweat Equity Rewards
Network is a powerful B2B partner
solution. It unifies and lifts all
brands in the healthy lifestyle
space through a universal rewards
points system and creates
synergies for all partners.
The Sweat Equity Rewards
Network converts exercise, weight
loss and active living into real
currency.
Loyalty
This simple reality redefines the
active lifestyle space and provides Community
fitness brands, commercial fitness
operators, and corporate wellness
Media Kit 2009 Corporate
Wellness
programs with a powerful new Fitness
motivation, program retention and
loyalty tool.
Lee Embley
lee@radianceteam.com
805.693.1986 ph
www.mysweatequity.com

2. A Universal Points Rewards System
C O N V E RT I N G S W E AT I N TO E Q U I T Y CORP ORATE WELLNESS
Monetary rewards program to
A rewards and loyalty system will only succeed if The Sweat Equity Rewards Network resolves
increase the program participation.
there is enough critical mass to offer the consumer the fragmentation - It offers a universal points
meaningful and exciting incentives to engage and rewards system that provides ‘instant’ Sustained program engagement
participate in such a rewards program. gratification to the consumer. using virtual events, challenges, etc.
However, the challenge in the wellness and fitness From personal biometric data, such as heart A motivational community network.
market is fragmentation. Only the sum of many rate, steps, and miles to fitness assessments,
Analytical and statistical tools about
activities delivers the true value to the consumer personal training, HRAs and more, the program compliance.
- better health, more energy, sustainable weight consumer receives meaningful rewards points
Rewards based on business rules,
loss etc. that accumulate in his personal points bank and
e.g., compliance and success.
Inspiration, motivation, and education are other can be redeemed for exclusive goods, such as
important factors to keep the consumer engaged airline tickets, consumer electronics or ‘healthy’
when progress is slow, as it is with improving one’s services from our partners.
fitness.
The Loyalty Solution
HEALTH CLUBS
P OI NT S EXAMPLES Branded online community
specifically for fitness activities.
for Active and Healthy
• Biometric data uploads, e.g., HR, GPS
Rewards based member
• Corporate Wellness Programs, e.g.,
Lifestyle Participation
engagement and retention tool.
HRAs, fitness tests, worksite events
Financial and analytical toolset
• ‘Healthy’ purchases
to manage rewards levels.
A H E A LTY S O C IA L N E TW O R K
• Fitness membership fees Tools to offer Corporate
Another important component in achieving your health and fitness goals is to establish a personal
• Fitness assessments network of supporters, a community that inspires, motivates and educates the consumer. Online social Wellness Programs to small
networks have proven to be a powerful tool to engage with the consumer and create a “self service” and medium size businesses.
• Personal training sessions
community that takes care of itself and its members.
The Sweat Equity Network provides the online and mobile platform for a sustainable engagement with
the consumer - an open dialog between members, providers, sponsors and advertisers for a “better you”.
An Open Network For Providers and Advertisers ADVERTI SERS
CO ALITIO N PARTNERS S PONSORS A ND A DV ERTIS ERS REDE MPTION AWARDS ‘Personal’ sponsorships creating
brand recognition and loyalty.
The Coalition Partners integrate their services The Sweat Equity Network provides a multitude Thanks to a meaningful level of rewards points,
Targeted advertising
with the Sweat Equity Network and open up of marketing program to engage sponsors and Sweat Equity offers an uncomparable mix of opportunities into demographics
their products and services to be part of the advertisers with network members and groups. redemption choices and awards including: and activities.
rewards program. Sponsors and advertisers ‘underwrite’ rewards • Travel and hospitality Captive audience in powerful
Rewardable activities include basic biometric points and become ‘personal sponsors’ to demographics.
data uploads, point of sales purchases, health individual consumers in their fitness quests. • Fitness and sports computers
Redemption offers new sales
& fitness subscriptions and many more ... Virtual events and fitness challenges – allowing • Gift cards channel,
The Coalition Partner can opt to create a the member to earn bonus points, community
• Fitness memberships
branded “sub-community” within the Sweat status and more – are “underwritten” by our
Equity Network, and invite its commercial sponsors and advertisers, providing even more • Personal training session
customers and retail channels to sponsor opportunities to create a meaningful dialog with
related activities and events. the consumer.

3. The Sweat Equity Network TI TLE SPONSOR
The most prestigous and
Business and Marketing exclusive way to connect your
brand with a vibrant online
Opportunities CON V E R T I N G S W E AT I N TO Y OU R BRAND E QUI T Y
community.
The Title Sponsor is
connected at every level and
in evey marketing event with
the consumer.
This program also includes a
V IRTU A L E V E N TS share of display and mobile
Virtual Events are great advertising, virtual events, and
opportunities to connect with your program sponsorships.
customer in a personal and
meaningful way.
Virtual Events are inspiring “online
COMMUNI TY SPONSOR
happenings” that bring
communities together in pursuit of Sponsor the members of a
a set goals, fostering team and sub-community (e.g. running,
community spirit and engaging cycling, swimming, weight loss,
our members in physical fitness, yoga, walking, team sports
activities. and more).
The Community Sponsor is
connected with every marketing
DI SPLAY A D V E RT IS IN G
event in the selected
Banner and display ads are sub-community.
available for the home page,
This program also includes a share
sub-community home pages and
of display and mobile advertising,
member pages.
and virtual events sponsorships.
Narrow cast your advertising
toward your most desireabe
target group.
Cost per Click, Clost per PROGRAM SPONSOR
Impression and Cost per Action Connect with the consumer in a
available. long term relationship.
By sponosring a program, such
as “HRA”, “Heart Rate based
M O B IL E A D V E RT IS IN G
training” or “10,000 steps a
Sweat Equity Mobile gives day”, you support each
members access to community participating individual earning
content, workout plans and their rewards.
workout tracking on popular
smart phones.
Support for iPhone, Windows
Mobile, Blackberry and the unique CON TA CT U S F OR M ORE I NF ORM AT I ON
Progio Training Companion. Lee Embley
805-693.1986 ph
Our mobile advertisers go with the
lee@radianceteam.com
member anywhere and anytime.
www.mysweatequity.com

4. Online
Community
Facts & Figures Active
Lifestyle
Corporate
Wellness

5. W HY WORKPLACE WE L L N E S S ? R I S K FA CTORS
The corporate wellness market is ripe to take Poor nutrition.
off, driven by escalating health insurance costs Lack of physical
that can only be curbed with broad-reaching acticity.
employee assistance programs to engage the Excessive stress.
employee with preventive health care Tobacco use.
programs, such as health risk assessments, Other unhealthy habits.
health education and fitness participation.
82% of the U.S. Fortune 1000 corporations
already offer some form of wellness programs,
however, they struggle to design effective
incentives as these programs lack systems to
measure compliance and participation.
TOP OBJECTIVES
H RA D R I V I N G W ELLNESS
H E A LT H FAIRS Corporate Wellness INIATIVES
Reducing absences.
Supporting Preventive
C O R P O R ATE
F I T N E SS CENTER Improving
Health Initiatives
H E A LT H COACHING productivity/presenteeism.
D IS E A S E Improving workforce morale.
M A NA GEM ENT Reducing health
insurance costs.
T H E INC E N T I V E EQ U ATI O N
Employer approaches are changing from unmanaged activities to strategic,
financially-driven programs. According to a recent research study* already 77% of
U.S. Fortune 1000 companies offer or plan to offer some form of incentive rewards.
Incentive rewards are offered for activities, such as HRAs, work place health
challenges (e.g., walking, weight loss), biometric healh screening, and tracking
P R OG RAM
healthy living activties (e.g., frequent exercising) .
C OM P ON E NTS
Incentives/Rewards range from merchandise and gifts to health insurance
Gym/Fitness
premium reductions, employer-subsidized gym memberships, reimbursements for membership discounts.
wellness classes and more. Incentive values range from under $100 per employee
Biometric health screenings.
per year up to more than $500, with an average of $145.
Health Risk Appraisal.
Disease Management.
T H E N EXT STEPS
Strengthen Strategy: programs need a clear direction, measurable goals, and Employee Assistance
Programs.
buy-in from all levels of management. Program Measurement: programs need
more interactive tracking tools and ways to measure progress. Enhance Online healthy lifestyle
programs.
attraction and retention: companies thrive to create a work environment and
work-life balance as a competitive edge to attractand retain top talent. Build
engagement: engage all employees in a lifelong wellness across the spectrum of
health.
Source: A Global Survey of Health Promotion and Workplace Wellness Strategies, Barry Ball, buck consultants, an ACS Company

6. Facts & Figures
RUNN ING IS ON TH E R I S E T H E R U N N I N G M ARKET
Running is currently benefiting from a surge Runners spend $125 billion
in interest from participants of all levels, with
on health-related goods
and services.
more people turning to the sport for the health
37 million runners in the US, 11
benefits and personal challenge.
million run at least 100 times a
There are now more than 37 million runners year.
in the U.S. alone. It is a sport that easily fits Average mal is 27-31, average
any lifestyle and is well suited for today’s busy female is 23-26 years old.
schedules. 30% with an HHI of >$75k.
Running fosters a strong sense of community
and gives brands the opportunity to reach out
to influencers that will share their message
with their friends.
T H E U . S . CYCLING
R U N NI NG
M ARKET
Active Lifestyle
C Y C L I NG 43 million participants.
R E C RE ATIONAL 5.3 enthusiasts riding more
F I T NE SS
P E RF O R M ANCE A powerful Audience then 110 days per year.
$6.5 billion industry.
AT H L E T ICS 35% have HHI over $75k.
Average age 35-54 (excluding
CY CL IN G BO OM S teenage cyclists).
Cycling is a sport that is accessible to people of all age groups and abilities. The
competitors are extremely hard working, motivated and goal oriented, and they
dedicate their time, energy, and athleticism to the sport and are great influencers
regarding equipment purchases. While recreational cyclists may also dedicate
significant time to the sport, they participate more often as a leisure activity, for
exercise, or to get around town.
T H E U . S . F I TNESS
Advertisers look to cycling as an effective way to reach active, conscientious
M A RKET
consumers, specifically within the 35 to 54 age range.
Industry revenues $20bn.
15.6% penetration.
TH E FI TN ESS PHE NOME NON >29,000 clubs.
Unlike any other recreational industry, the fitness market has undergone a dramatic Membership 41.3m.
evolution over the past 15 years. Not only has the market more then doubled, from
less than 20 million members (1990) to well over 40 million members (2006), the
industry is working hard to transform its services and appeal to much larger
audiences, including children, overweight and sedentary people, sport specific
conditioning and many more.
Clubs are increasingly adding features and services to enhance usage and retention
– loyalty programs are the next “Big Movement” and provide unique opportunities
for brands to connect with consumers.

7. VI RTU AL SOCIAL IN T E R A C T I ON B U S INESS
Everything on the Web is moving to more social OB JE CTIVES
interaction. Social software can be loosely defined Reduce customer support costs.
as software that enables human social behavior. Increase customer loyalty.
An example of normal human social behavior is Increase brand awareness.
when you go to a movie and you really like it, then Generate word of mouth.
you go to work the next day and you tell your
Bring outside ideas into the
friends how cool the movie was – that’s normal organization.
social behavior. Social software enables those
kinds of conversations and behaviors online.
Sweat Equity Network takes this approach to the
heatlhy and active lifestyle market - so consumers
can connect, exchange experiences, motivate
each other, find inspiration and earn rewards and
community recognition along the way. S OC I A L NETW ORK
PA RT ICIPATION
Online Communities
B OOS T S LOYALTY
BLOGS
9x more likely to revisit the site
A new powerful
F RI E NDS
2x as loyal
C O M M U NITY
Purchase 2x as often
H E L P DESK
S E L F HEL P social Marketing & Purchase 5x more than
the average client.
S TAT US
Communication tool Customers 50% longer than
A F F IN IT Y A N D L OYALTY
Sweat Equity Network is more than just
another “social network”. Sweat Equity
communities inspire, motivate, support and
educate each other because of their
passionate interest in healthy and active
lifestyles.
Members can easily choose a space where
they feel at home (e.g., Running, Weight
Loss, Moms, etc.), invite friends, share
common interest and activitites, find help
and more. Community activities are
rewarded like all other activities, helping
build virbrant communities that are relevant
and meaningful.
For the first time, health coaching becomes
viral and doesn’t rely solely on the shoulder
of the experts.

8. Corporate
Programs
Media Data Health &
Fitness Clubs
Advertisers &
Sponsors
Coalition
Partners

9. A strategic incentive approach
FO R A BETTER WO RKFO RCE
We understand that Corporate Wellness Programs are all about
participation and sustained engagement. Sweat Equity Network
provides comprehensive online services to engage your
employees, create program specific incentives, while giving you
financial tools to administrate, manage and analyze your corporate
wellness incentive programs.
Best part is that Sweat Equity Network is a vibrant, self-supported
community – complete with virtual events, challenges and direct
electronic marketing tools – that significantly boosts adoption,
retention and success rates due to its engaging and motivating
format.
P RO G R AM O VERVI EW
F EATU R ES & BEN EFI TS
The Loyalty Solution
Loyalty • Increase program participation
and engagement.
Corporate Wellness
Community
PROGRAM SIZE KEY FEATURES PROGRAM COSTS*
Engagement • Rules driven program incentives
to drive success and up to 100 employees Standard Sweat Equity Pay As You Go - no
Incentives Network. Rewards for minimum commitment.
participation.
HRA, biometric data, $2 for ea. 100 pts.
health screenings, etc.
• Incentives customized via
business rules specific to
up to 500 employees Standard Sweat Equity $2,500 / month.
program objectives. Network. Rewards for $1.50 for ea. 100 pts.
HRA, biometric data,
• Self service online community health screenings, etc.
reduces support costs by more
then 90%. up to 5,000 employees Co-branded ‘Corporate’ $10,000 / month.
Sweat Equity Network $1.40 for ea. 100 pts.
• Motivating virtual events and sub-community. 1 year minimum.
challenges. Custom business rules. Custom projects.
Custom events and direct
marketing programs.
• Comprehensive financial toolset
for administration, management, > 5,000 employees 100% dedicated Corporate $25,000 / month.
and analysis. branded Social Network $1.30 for ea. 100 pts.
powered by Sweat Equity. 1 year minimum.
• Comprehensive direct marketing Custom business rules, Custom projects.
tools. events, direct marketing
programs etc.
* Business rules allow defining of maximum thresholds, monthly and annual program budgets.
CO NTACT US FO R M O RE INFO RM ATION
Lee Embley
lee@radianceteam.com
805.693.1986 ph
www.mysweatequity.com

10. Get more members –
and keep them coming back
BETTER RETENTIO N - BETTER RESULTS
It is difficult to manage a business constantly that churns through
40% of its members (Industry average according to IHRSA). But
keeping your membership happy and engaged is no simple task
either.
People join clubs every day – but without proper engagement,
ongoing motivational support and education, good intentions are
quickly forgotten. And when goals aren’t met, frustration and
discouragement lead to quitting and failure.
The Sweat Equity Network overcomes these every day challenges,
for the club operator as well as for the individual.
P RO G R AM O VERVI EW
F EATU R ES & BEN EFI TS
The Loyalty Solution
Health & Fitness Clubs
• Self service online community
reduces support costs by more
Engagement than 90%.
Retention PROGRAM KEY FEATURES PROGRAM COSTS*
• Rules driven program incentives to
Loyalty drive success and participation. up to 2,000 Standard Sweat Equity Pay As You Go
Incentives members Network. Rewards for no minimum budget
• Incentives customized via membership, personal $2 for ea. 100 pts.
training, pro shop purchases
business rules specific to program
objectives. up to 5,000 Standard Sweat Equity $2,500 / month.
members Network. Rewards for $1.50 for ea. 100 pts.
• Motivating virtual events and membership, personal
training, pro shop
challenges. purchases etc.
up to 100,000 Co-branded ‘Club’ Sweat $10,000 / month.
• Comprehensive financial toolset members Equity Network w/ dedicated $1.40 for ea. 100 pts.
for administration, management, sub-community. 1 year minimum.
and analysis. Rewards for membership, Custom projects.
personal training, pro shop
• Comprehensive direct marketing purchases etc.
tools. Custom business rules.
Custom events and direct
marketing programs.
• Virtual training and education
> 100,000 Dedicated Club branded site $25,000 / month.
tools. members powered by Sweat Equity. $1.30 for ea. 100 pts.
Rewards for membership, 1 year minimum.
• Tools to offer corporate wellness
personal training, pro shop Custom projects.
programs through your fitness
purchases. Custom business
center. rules, events, direct marketing.
* Business rules allow defining of maximum thresholds, monthly and annual program budgets.
CO NTACT US FO R M O RE INFO RM ATION
Lee Embley
lee@radianceteam.com
805.693.1986 ph
www.mysweatequity.com

11. Reward Your Customers
TARG ET YO UR AUDIENCE – SPO NSOR THEIR
ENDEVO URS – CREATE A M EANING FUL DIALOG
Active and healthy-living consumers are a large and powerful
audience. Marketing to the right customer with the right message is
critical to succeed in today’s competitive marketplaces.
The Sweat Equity Network provides unique marketing opportunities
that speak directly to consumers, enhance their experiences and build
brand awareness and loyalty in many meaningful ways.
Your company can sponsor activities, such as recorded runs, bike
rides, or workout sessions; create branded virtual events and
challenges and actively engage with the consumer; you can advertise
your products and associate your brand with people’s well being; and
offer your own custom branded rewards program.
K E Y D EMO G R APH I C S
• Runners spend $125 billion on Sponsor & Advertiser
Opportunities
health related goods and
Sponsoring services.
Online&Mobile
• 30% of runners have a HHI >
Display PROGRAM KEY FEATURES COSTS*
$75k
Advertising
Title One year exclusive contract please call us for a
Brand Loyalty • Cycling is a $6.5 billion industry Sponsor permanent page banner custom proposal
with 43 million participants. 6 email newsletters
Rewards 2 virtual events
• 41.3 million health club 4 opt-in direct mail campaigns
Co-sponsor for all members
members in the U.S.
Event Exclusive event and program $25,000 / month.
• Health Club industry in the U.S. Sponsor brand advertising $1.30 for ea. 100 pts.
1 opt-in direct mail
> $20 billion per annum. 4 email newsletter
2m points sponsor
• Social network users are 2x as
The Mall Online Product advertising on starts at $500/month
loyal, purchase 2x as often, and dedicated page ‘Recommended
5x more than the averge by Sweat Equity Network’ Call for details
consumer. Various Display sizes available
Banner Online display advertising on Minimum $500/month
Advertising community pages. Cost per Click
Cost per Action
Various display sizes available Cost per Impression
Mobile Mobile display advertising on Minimum $500/month
Advertising mobile community pages. Cost per Click
Support for iPhone, Windows Cost per Action
Mobile, and Blackberry devices. Cost per Impression
* Business rules for maximum thresholds, monthly and annual program budgets.
CO NTACT US FO R M O RE INFO RM AT ION
Lee Embley
lee@radianceteam.com
805.693.1986 ph
www.mysweatequity.com