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LELIA WELLS SENIOR-LEVEL ANIMAL HEALTH SALES PROFESSIONAL
(914) 799 - 1494 lelia.wells@gmail.com 3700 Toone Street # 1539 Baltimore, MD 21224
Award-winning, revenue-generating Animal Health Sales leader with proven talents securing sales increases through
delivering medically-sound solutions for veterinarians in competitive market segments. Expertly secure new business
development relationships while retaining top-performing client portfolio. Skilled with coaching, training and mentoring
Territory Managers and distributor partners. Armed with proven capabilities in executing strategies, delivering marketing
messages, and writing field coaching reports. Collaborative communicator continually focused on building relationships
and promoting synergy across business lines and global units to drive positive change, cohesive, comprehensive business
approaches and enhanced profitability. Areas of Expertise include:
Quintiles Transnational Corporation Baltimore, MD April 2016 - Present
Cardiovascular Specialty Sales Representative
Provide services for Janssen Pharmaceuticals Inc. by supporting their sales force as a Cardiovascular Specialty Sales
Representative. Deliver value to cardiologists and healthcare providers by communicating scientific data and patient
affordability programs within hospitals and private practices. Collaborate with Janssen counterparts and District Manager
to develop territory strategies in order to increase market share.
KEY ACCOMPLISHMENTS:
• Identified new cardiologists within Baltimore which led to an increase of market share and a decline of the
competitor’s share
• Initiated a committee meeting within the territory’s largest hospital to discuss the implementation of a Janssen patient
affordability program
• Completed an accelerated cardiovascular and product certification training in order to obtain a territory assignment
Boehringer Ingelheim Vetmedica, Inc. New York, NY 2013 - 2016
TERRITORY MANAGER/CERTIFIED FIELD TRAINER
Exceled as Territory Manager/Certified Field Trainer and performed responsibilities for 142 veterinary hospitals within
New York City and the surrounding areas. Communicated key brand messaging from the marketing department. Worked
effectively with Northeast Regional Manager and the Boehringer Ingelheim training department with training new hires
and underdeveloped Territory Managers.
KEY ACCOMPLISHMENTS:
• Adhered to a call cycle, facilitated workshop presentations and utilized a consultative sales approach to consistently
meet customers’ needs, which led to an increase of $517,046 in territory sales from 2013 – 2015.
• Ranked number 22 out of 148 Territory Managers nationwide with a sales quota attainment of 111% for 2014.
• Hosted large dinner meetings with Key Opinion Leaders lecturing about disease states in order to gain new business
and access decision makers.
• Delivered coaching and feedback to Territory Managers on their Professional Selling Skills and the sales process.
• Efficiently supported the Northeast Regional Manager with the interview process.
Merck Animal Health New York, NY 2008 - 2013
TERRITORY REPRESENTATIVE
Acted as Territory Representative and executed functions for 139 companion animal veterinary hospitals, animal shelters
in the five boroughs of New York City and the surrounding areas. Utilized selling skills to present scientific data to
veterinarians about vaccines, pharmaceutical products and disease states.
 Strategic Planning & Forecasting  Capture Planning  Revenue & Profit Growth
 Business Development  Relationship Building  Consultative Selling
 Sales Planning & Marketing  Staff Training & Leadership  Problem Resolution
EXPERIENCE & NOTABLE CONTRIBUTIONS

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KEY ACCOMPLISHMENTS:
• Skillfully organized events to educate pet owners about microchipping resulting in a 34% increase in enrollments,
which was the highest in the Mid-Atlantic region.
• Trained distributor representatives on all Merck Animal Health products and collaborated with them in shared
accounts to achieve sales goals.
• Significantly participated in product launch meetings with Brand Managers and Executive Management to offer
feedback from a Territory Representative’s point of view.
• Achieved 117% of sales quota in 2010 by consistently calling on accounts and demonstrated consultative selling skills.
• Ranked number 2 out of 122 sales representatives nationwide with a sales quota attainment of 127% for Q1 2012.
Philip Morris USA Brooklyn, NY 2007 - 2008
TERRITORY SALES MANAGER
Responsible for 141 retail accounts consisting of independently owned stores and corporations. Merchandised the
cigarette category according to corporate and legal guidelines.
KEY ACCOMPLISHMENTS:
• Ranked number 1 out of 180 Territory Sales Managers for new brand distribution within a territory.
• Delivered store owners with information to improve sales and profitability which led to achieving the highest market
share in Brooklyn and Queens.
• Expertly supported wholesalers with inventory management to ensure they had enough supply to meet the demands
of the independently owned stores.
Ford Motor Company Long Island, NY 2003 - 2007
ZONE MANAGER
Accelerated 13 Ford, Lincoln and Mercury dealerships that responsible for 27% of the New York Metro Area retail sales.
KEY ACCOMPLISHMENTS:
• Planned, designed and developed a sales contest for 41 dealerships which increased retail car and truck sales by 26%,
resulting in the number one rank in the New York region.
• Delivered results of mystery shopping experiences in Ford dealerships to marketing, in order to help improve driver’s
vehicle shopping experiences.
• Successfully sold approximately 7,000 vehicles ranking third out of 18 zones; resulting in $210 million dollars in sales.
• Conducted a truck and SUV training seminar for over 100 sales consultants which helped to increase sales by 16%.
• Spearheaded dealers to achieve 112% of their total sales objective with nearly 9,000 retail units sold.
EDUCATION & TRAINING
Bachelors of Science in Marketing
PENNSYLVANIA STATE UNIVERSITY | University Park, PA
Certified Field Trainer