It's not impossible for companies to work well with Wikipedia - just unlikely. Here's why, and how to overcome the problems. PR professionals and companies often want to work with Wikipedia, but don't know how to do it. This is based on a presentation I did at KWD Webranking awards in January, 2014, Stockholm, Sweden. Filmed version will be added as soon as it's published by KW Digital. Please help spread this message. (Uncommented version. Commented version here: http://www.slideshare.net/LennartGuldbrandsson/kw-digital-commented)

1. Wikipedia
&
companies
Lennart Guldbrandsson
Wikimedia Sverige
lennart@wikimedia.se
@AliasHannibal

2. Data: ComScore

13. 1. Talk pages
2. info-en@wikimedia.org

14. &
Wikimedia
UK
"Wikipedia Best Practice
Guidance For Public Relations
Professionals"
http://bit.ly/Wiki-PR

15. Questions?

16. Image sources
* https://commons.wikimedia.org/wiki/File:Xenuobey.svg, CC-BY.SA 2,5, First Church of Xenu
* https://commons.wikimedia.org/wiki/File:10_sharing_book_cover_background.jpg, © ®, Lane Hartwell, David Peters,
Jmkim dot com
* https://commons.wikimedia.org/wiki/File:Group_Photograph.jpg, CC-BY-SA 3,0, Lisa N Marrs
* http://thewikipedian.net/wp-content/uploads/2009/06/wikipedia-in-print-rob-matthews.jpg, ©, Rob Matthews
* http://www.dailydot.com/lifestyle/wikipedia-sockpuppet-investigation-largest-network-history-wiki-pr/, ©
* http://www.theguardian.com/technology/2013/oct/22/wikipedia-ban-sock-puppet-pr, ©
* https://commons.wikimedia.org/wiki/File:Afghan_dumper_truck.jpg, public domain, Jeremy Harris, U.S. Marine Corps
* https://commons.wikimedia.org/wiki/File:D-P006_Zutritt_fuer_Unbefugte_verboten.svg, public domain, Torsten
Henning
* https://commons.wikimedia.org/wiki/File:Welcome_mat_2.jpg, CC-BY-SA 2,0, The McClouds
* https://commons.wikimedia.org/wiki/File:Johannes_Vermeer_%281632-1675%29_-The_Girl_With_The_Pearl_Earring_%281665%29.jpg, CC-BY-SA 3,0, Kunstkenner2305
* https://commons.wikimedia.org/wiki/File:RedCrossNurseg.jpg, public domain, David Henry Souter
* http://www.cipr.co.uk/content/policy-resources/best-practice-guides-toolkits/wikipedia-and-public-relations, ® CIPR