An exploration of tools for conducting market research on a budget. Includes new Survey Tools, Qualitative Research, Social Media Analytics, Web Analytics, Secondary Research, Innovation & Crowdsourcing, Biometric Measuremen and Analytics & Visualization.

1. HOW TO CONDUCT MARKET
RESEARCH LIKE A PRO FOR
(ALMOST) FREE

2. WHAT IS MARKET RESEARCH?
Marketing research is "the process or set of
processes that links the consumers, customers,
and end users to the marketer through
information — information used to identify and
define marketing opportunities and problems;
generate, refine, and evaluate marketing
actions; monitor marketing performance; and
improve understanding of marketing as a
process.
Marketing research specifies the information
required to address these issues, designs the
method for collecting information, manages
and implements the data collection process,
analyzes the results, and communicates the
findings and their implications."

3. WHY DOES IT MATTER?
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•
•
•
•
•
Economic
Technology
Competitors
Clients
Staff skills
Consumers

4. TYPES OF RESEARCH APPROACHES
Primary: Asking
Questions
• Surveys
• Focus Groups
• Retail & Media
Behavioral
• Observational
• Tracking
• Biometrics
Secondary:
Analyzing Other
Data Sources
• Web analytics
• Social media
• Published data

5. Survey Tools
Subhead

6. QUALITATIVE
Subhead

7. Subhead

8. Web Analytics

9. Secondary Data

10. INNOVATION CROWDSOURCING

11. BIOMETRIC MEASUREMENT

12. Analysis & Visualization
Subhead

13. THANK YOU!
Feel free to contact me if you have any questions or
comments:
Leonard Murphy
Senior Partner, Gen2 Advisors
Editor-in-Chief, GreenBook Blog
gen2advisors.com
P: 770-985-4904 M: 678-232-7691
lmurphy@gen2advisors.com
S: lennymurphyrhr
T: @lennyism
GreenBook Blog | GRIT