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Disruption: The New Constant
9/23/2015 1
BI
Disintermediation
DIY/Home Grown
Automation.Digital Dominance
Big Data/Data
Synthesis
Technology Trends
Diffusion of MR
Commoditization
of MR
Consolidation in
MR
Private Equity
Investment.
Transition
to Insights
Business Trends
From To
Questioning Discussing
Asking Observing
Data (collection) Insight (analysis)
Understanding Predicting
“The Big Survey” “Data Streams”
Rational Behavioral
Geographically Fixed Mobile
Quarterly Trackers Real-time
Explore-Create-Test-Launch Co-create
Siloed Converged
The Methodological Shift
Qual & Related Methods Are Growing
5
Mobile & Budget Prompt Changes
Quality & Impact Drive Choice
Macro Industry Trends
The New Competitive Set
9
Brands Get Relationships
Disruptive Tech Trends
Theawl.com
Generation Z Supplants Millenials
163 Cryptocurrencies = Alternative Incentives
Mobile Payments Will Soon Skyrocket
Nearly 15% of Starbucks customers
already pay with their phones
Big Data & Omni-Channel Resets Marketing
The Sharing Economy
The Gig Economy
What Is The Difference?
New Technology Drives New Data Sources
20
AI & Robotics
21
Data Visualization
Gamification
23
Image Analysis
In Store Tracking
Biometrics
Subhead
Internet of Things & Wearables
27
VR & AR
28
3D Printing
Feel free to contact me if you have any questions or comments:
Leonard Murphy
Senior Partner, Gen2 Advisors
Editor-in-Chief, GreenBook Blog
gen2advisors.com
P: 770-985-4904 M: 678-232-7691
lmurphy@gen2advisors.com
S: lennymurphyrhr
T: @lennyism
GreenBook Blog | GRIT

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Notes de l'éditeur

  1. Characteristics Of The Methodological Shift
  2. http://www.theawl.com/2014/06/the-existential-threat-of-generation-z
  3. Read more: http://www.businessinsider.com/the-mobile-payments-industry-update-2014-10#ixzz3Ibq4Y7pq
  4. Gamification, or serious games, are used for data collection, co-creation, collaboration, behavior modification, training, and of course good old simple fun. We have not developed game deployment platforms comparable to survey systems, but there are many standardized game design engines that could get there soon to make the development and deployment of games at scale a reality.
  5. BIOMETRIC MEASUREMENT
  6. Personal sensors, EEG headsets, retinal scanners and other biometric devices are embedded in a variety of consumer devices, especially wearable's. And new “tricorder” like applications are entering the market that can perform many aspects of a basic health assessment via a few simple
  7. WEARABLE TECH
  8. Effective and inexpensive virtual reality is now a physical reality. Using existing technology like Microsoft Kinect systems, gaming platforms, HD TVs, etc.. Many companies are exerimenting with how to apply VR to address many issues, including behavior change or therapeutic interventions in healthcare.