4. From To
Questioning Discussing
Asking Observing
Data (collection) Insight (analysis)
Understanding Predicting
“The Big Survey” “Data Streams”
Rational Behavioral
Geographically Fixed Mobile
Quarterly Trackers Real-time
Explore-Create-Test-Launch Co-create
Siloed Converged
The Methodological Shift
29. Feel free to contact me if you have any questions or comments:
Leonard Murphy
Senior Partner, Gen2 Advisors
Editor-in-Chief, GreenBook Blog
gen2advisors.com
P: 770-985-4904 M: 678-232-7691
lmurphy@gen2advisors.com
S: lennymurphyrhr
T: @lennyism
GreenBook Blog | GRIT
Gamification, or serious games, are used for data collection, co-creation, collaboration, behavior modification, training, and of course good old simple fun. We have not developed game deployment platforms comparable to survey systems, but there are many standardized game design engines that could get there soon to make the development and deployment of games at scale a reality.
BIOMETRIC MEASUREMENT
Personal sensors, EEG headsets, retinal scanners and other biometric devices are embedded in a variety of consumer devices, especially wearable's. And new “tricorder” like applications are entering the market that can perform many aspects of a basic health assessment via a few simple
WEARABLE TECH
Effective and inexpensive virtual reality is now a physical reality. Using existing technology like Microsoft Kinect systems, gaming platforms, HD TVs, etc.. Many companies are exerimenting with how to apply VR to address many issues, including behavior change or therapeutic interventions in healthcare.