A bellwether study of Latino voter attitudes on Green Economy issues specifically rooftop solar energy. The results point to astonishing support for Green Economy solutions.
2. 2
ANALYSIS
Brown and Legislature Job Approval
53%
62%
50%
28%
23%
24%
28%
30%
24%
14%
22%
55%
Approve DisapproveDon’t Know
Jerry Brown Job Approval
45%
49%
43%
35%
25%
25%
31%
30%
30%
26%
26%
51%
Approve DisapproveDon’t Know
California State Legislature Job Approval
Total
Democrat
Independent
Republican
Total
Democrat
Independent
Republican
3. 3
ANALYSIS
Issue Concern
Air pollution and
resulting health
problems
The amount you pay
for electricity
The lack of good
paying jobs
Burdensome
regulations on
businesses
Influence of
corporate interests
over electeds
Serious Not serious
Impact of climate
change/global
warming
Ind
69%
More than 2 in 3 voters think air pollution and the resulting health
problems are SERIOUS issues.
Rep
67%
52%
76%
35%
58%
63%
32%
47%
22%
57%
39%
32%
Dem
71%
27% 31% 46%
50%
47% 45%
55%
50%
48%
80%
52%
76%
19% 23%
30%
30%
68%
56%
35%
62%
41%
32%
63%
62%
33%
54%
49%
53%
47%
28% 29%
68%
45%
65%
4. 4
ANALYSIS
Direction of Air Quality
33%
40%
28%
21%
25%
18%
46%
35%
54%
Better WorseSame/DK
Total
Men
Women
By Gender
33%
29%
35%
45%
21%
18%
18%
35%
46%
53%
47%
20%
Better WorseSame/DK
Total
18-44
45-64
65+
By Age
5. 5
ANALYSIS
Direction of Air Quality
33%
31%
31%
42%
21%
22%
18%
23%
46%
47%
51%
35%
Better WorseSame/DK
Total
Democrat
Independent
Republican
By Party
33%
33%
38%
38%
28%
21%
20%
21%
24%
20%
46%
47%
41%
38%
52%
Better WorseSame/DK
Total
Los Angeles
Orange
Riverside
By Region
San Bernardino
7. 7
ANALYSIS
68%
60%
54%
51%
46%
37%
37%
32%
27%
Age
18-44
Age
45-64
Age
65+
70 68 61
64 62 45
52 56 52
50 54 45
50 47 33
31 44 41
39 34 34
34 31 27
24 33 26
Energy Policy Ideas
% strongly agree
Clean, renewable energy is
important to me
Rooftop solar is a way to
reduce electricity bill
Growing solar industry will
create California jobs
Clean, renewable energy will
help restore California economy
Legislators should prioritize
increasing rooftop solar
Can’t trust elected
officials, utilities donate so
much money
Utilities should buy power at
same price as sold
Power plants cause air pollution
in Southern California
Solar panels are for rich people
and I can’t afford them
8. 8
ANALYSIS
68%
60%
54%
51%
46%
37%
37%
32%
27%
Energy Policy Ideas
% strongly agree
Clean, renewable energy is
important to me
Rooftop solar is a way to
reduce electricity bill
Growing solar industry will
create California jobs
Clean, renewable energy will
help restore California economy
Legislators should prioritize
increasing rooftop solar
Can’t trust elected
officials, utilities donate so
much money
Utilities should buy power at
same price as sold
Power plants cause air pollution
in Southern California
Solar panels are for rich people
and I can’t afford them
Dem Ind GOP
71 68 56
64 60 48
63 46 32
54 54 36
54 39 33
40 33 34
41 31 30
38 24 20
30 25 24
9. 9
ANALYSIS
68%
60%
54%
51%
46%
37%
37%
32%
27%
Energy Policy Ideas
% strongly agree
Clean, renewable energy is
important to me
Rooftop solar is a way to
reduce electricity bill
Growing solar industry will
create California jobs
Clean, renewable energy will
help restore California economy
Legislators should prioritize
increasing rooftop solar
Can’t trust elected
officials, utilities donate so
much money
Utilities should buy power at
same price as sold
Power plants cause air pollution
in Southern California
Solar panels are for rich people
and I can’t afford them
Among Net
Metering Support
Among Net
Metering Oppose
71 55
64 46
56 50
57 37
51 29
39 32
41 25
32 31
26 30
10. 10
ANALYSIS
Among
Support
Among
Oppose
63 51
51 35
26 29
16 14
14 13
Voter Likelihood
Voted for stronger
clean air standards
to reduce air
pollution
Voted to allow
Californians to
control bills against
hikes
Voted to end
programs that
promote rooftop
solar panels
Voted to increase
use of nuclear
power in California
Took campaign
money from
utilities and voted
their way
By Support for Net Metering
% much more likely
88%
75%
48%
35%
27%
10%
21%
49%
61%
67%
More Likely Less Likely
11. 11
ANALYSIS
Hypothetical Vote for State Legislature
Candidate Campos says we need to be realistic about the so-called Green Economy.
He believes that to improve the California economy we need control energy costs for
working families and businesses. Campos will work with our utilities to encourage use of
cheaper and cleaner burning fossil fuels as we wait for solar and other forms of clean
energy to become more affordable.
Candidate Reyes says the time for the Green Economy is NOW and the utilities are just
stalling at the expense of working families. He points out that more clean energy, including
rooftop solar, will both improve the health of our families and provide us with a stable long-
term energy supply. He also points to studies proving that these energy sources are
affordable today and that by growing the Green economy, we create jobs and encourages
economic growth far more than by staying with the old ways of generating energy.
12. 12
ANALYSIS
Hypothetical Vote for State Legislature
62%
70%
56%
51%
35%
28%
42%
42%
CamposDon’t Know
Total
18-44
45-64
65+
Age
62%
63%
69%
52%
35%
34%
30%
44%
Reyes CamposDon’t Know
Total
Dem
Ind
Rep
Party
Reyes
13. 13
ANALYSIS
Support for Net Metering
70%
71%
70%
75%
71%
56%
69%
79%
65%
69%
74%
75%
70%
10%
9%
11%
8%
11%
13%
11%
5%
10%
11%
6%
8%
7%
20%
20%
19%
17%
18%
30%
20%
15%
25%
19%
20%
17%
23%
Support OpposeDon’t Know
Total
Dem
Rep
Men
Women
Ind
18-44
45-64
65+
LA
Orange
Riverside
San Bern
14. 14
ANALYSIS
Effect of Opposing Net Metering on Vote
33%
29%
34%
46%
36%
24%
39%
33%
29%
27%
33%
28%
38%
60%
66%
58%
43%
56%
71%
50%
63%
67%
71%
59%
68%
54%
More Likely Less Likely
Total
18-44
45-64
65+
Non Coll
Coll Grad
<30K
30K-50K
50K-75K
75K+
Dem
Ind
Rep
15. 15
ANALYSIS
Initial and informed support for Net Metering
70%
20%
10%
65%
24%
10%
Support Oppose DK
Initial
Informed
Opinions are relatively fixed. Informed
profiles do not do much to move
support for Net Metering.
16. 16
ANALYSIS
The Electorate
Democrat: 59%
Independent: 26%
Republican: 15%
Party
Male: 43%
Female: 57%
Gender
18-29: 22%
30-44: 27%
45-54: 19%
55-64: 16%
65+: 15%
Age
Democrat: 59%
Independent: 23%
Republican: 19%
Registration
HS/Less: 38%
Some College: 36%
College: 9%
Education
< $30K: 33%
$30-75K: 31%
>$75+K: 17%
Income
United States: 60%
Mexico: 27%
Other: 12%
Born
Own: 59%
Rent: 35%
Home
Mexican: 77%
Central Am: 13%
Other: 9%
Background