The document provides the final report for AIESEC in Taiwan for the year 1314. It summarizes their goals to deepen engagement, create a strong foundation, and expand their impact on youth and society. It outlines their key focus areas including leadership development, branding, partnerships, listening to customers, and building stronger organizational capacity. It acknowledges both their progress in areas like establishing a brand identity and launching new programs, as well as failures to fully implement initiatives around leadership development, sub-product positioning, and customer service. It concludes by thanking members and passing on their spirit, mission, and wish for continued growth to the next generation.

2. AIESEC in Taiwan 1314
Final Report

3. Why we are here?
To celebrate, to learn, to evolve

4. 1112 MC Eagle 1213 MC
Break through
1314 MC Revolution

5. We promise you to provide the highest
quality experience ever and bring the
clarity of purpose of this organization.

6. Deepen Engagement
Strong Foundation
IC
50th
anniversary
Global
External
Alumni
@ TW
Branding
refreshment
Sub product
development
Talent
development
Customer
Experience
management
Program
Engagement
To deepen engagement and create strong foundation,
we expand and sustain our impact on youth and society.
1314
AIESEC in
Taiwan
Mission
How we will act in 1314

7. • We doubt
• We suffer from basic levels
• We are still the biggest secret in the world
• We have weak capacity
• We are not that proud like before of being an AIESECer

8. Let’s change

9. 5 learnings

10. We realized only when we make leadership
development in our experiences can we be relevant
for the society, for the world and for the purpose of
Peace and Fulfillment of humankinds potential.

11. We promise to let
Leadership happen in every
experience

12. 762
experiences
NPS
33
Outgoing GCDP
Global
No. 8
Incoming GCDP
688
experiences
NPS
47
Global
No. 10
60
experiences NPS
53
Outgoing GIP
AP
No. 3
NPS
33
Incoming GIP
46
experiences
NPS
55
250%
Growth
Providing 2,000 exchange opportunities,
Realizing 1,550 leadership experiences with
NPS of 40.

13. Leadership Partnership with Zenlinx
In order to have more professional development for
leadership, we cooperate with Zenlinx to empower
stronger self-aware and leadership trainings
conducted by Zenlinx.
Let’s LEAD conference
This year we host a conference that focus on
leadership development for LC EBs. To let our
leadership quality better and stronger in local level.
Global
Leadership
Program
Experience design
Design more specific learning path for
different function newbie. Also we
highlight the learning value more concrete
to attract right expectation members.
LEAD program
IXP try-out
We package oGCDP together with our timeline
operations to raise more awareness of IXP. The
synergy between have a clearer picture since
then.

14. To change people and develop people, our effectiveness
is assess by people so as our customers.
If not listening to them, there’s no leadership
possibly happening in our experience.

15. We urge ourselves to
Listen to our customers

16. Sub Products
OGX GCDP sub product
For better market attraction and better
quality control we launch the whole
new sub product to attract the right
potential EPs
OGX GIP sub product
To better attract our potential customer
in different target audience, we create
sub product to bring clarity for leads.
Also, to specify new service flow, we
align special customer flow for each
product.
ICX GCDP sub product
To penetrate our market and create
better job description for our trainee,
we developed sub products and create
better quality experience.

17. Partnership for
co-delivery
Co-create product with partners
We cooperated with MoC, India, Cambodia to
create specific product “Go Discover”. With
more specific and challenging job description,
we wish to create better quality and realize
leadership experience.
Deepened I.R. for match
With creating I.R. model and develop more
specific actions with partners, we successfully
bridge partnership into local level.
In result, we diversify our trainee’s sources
and create a bigger non-peak realization.
Aligning S&D with partners
This year we develop more specific partnership for GIP. We grow the partnership with India for TtT and
BA sub product. Also, we try to align our goals with partners by “market place” and continuously
follow with our partners.

18. CEM for trainee
We initiate project CEM for trainee. Including defining
standards ,using internal communication website for
trainee, forum and merchandise…etc
This help trainees’ experience have better memory in
their journey.
Service revision & safety ensure
To let EP have better preparation and add value in their
journey, we overhaul the service for oGCDP. Including
strategic partnership with Cathay Pacific, let’s go out,
revamping returnee conference agenda. Most
importantly, we partner insurance company to have
better risk management.

19. Listen to our
TN
Collecting partners’ feedback
We don’t only listen to trainees but start to
listen our TNs feedback as well. With the data
collection, we can know more insights from TN
and better our service to both sides.
Account management behavior
Facilitating LCs to manage account one by one
by dividing JDs, we reach a better service level
for our TNs.

20. National market research
Knowing our brand reality
This year we launched the first brand
audit survey and start to learn from the
feedback. Which enable us to firther
create AIESEC in Taiwan’s brand.
Executing national market
research
Before product development, we launch the
unify survey to understand our market
generally. This let us be able to package
products.

21. It’s getting harder for us to engage generation Y and
AIESEC is too hard to understand.
We have to tell the world we are the one create
leadership development experience for a better world.

22. We are eager to
Tell the secret

23. OGX online engagement
Discovering new channel for
product branding
We start to separate online website from
aiesec.org, so as to establish own product brand
for oGIP/ oGCDP
Attracting more online
costumer
This website also enable us to engage more
youth easier. It also brings more clarity of the
product and let sub product clearer for the
customers.

24. 50th anniversary
YIF reinvention
Bring alumni back home
Through 50th anniversary, we really
successfully engage more alumni back to
AIESEC in Taiwan. Also generate 1.5 million
NTD donation for AIESEC in Taiwan.
Aligning agenda more
with organization
purpose
This year YIF design is to try
including what AIESEC is and what
are the youth that really creates
impact.
Compare to the previous YIF, the
overall satisfaction is better.

25. Brand refreshment
International Congress 2014
Brand building
We organized branding summit to
discuss about the brand content.
Including what is the brand personality
and the why of brand.
Brand visual design
We finished the visual design that
connects to our brand elements and
launch it with templates of
documents ,files….etc
Diversify external
engagement
IC have engaged 30+ partners with
20 million sponsorship. Also
enhance the visibility of AIESEC
through media exposures.

26. We are far from smart and strong so we suffer a lot.
We even can’t learn from advanced management and
create impact because of the fundamental problem.

27. We determine to create
Smarter, stronger capacity

28. Long term development model
BSC for AIESEC in TW
To realize long term planning
happen, we innovate AIESEC in
Taiwan’s Balanced Score Card to
evaluate and make sustainably
organization growth possible.
LC road map
We completed the road map for LC development from
ME/SU, Extention initiative, Official extention ,Formal LC.
With project growth model together, LC tier
management can be initiate with further development by
tier based growing.
Together we align our LC structure re-design with our
growth model.
New Conference
design logic
With new agenda design logic for
NCFs, conference objectives’ are
clearer and enable behavior shaping.

29. Financial capacity
Financial planning
We change the account title align with BSC logic, so as to
let us know how we invest our resource better. With the
new budget templates, we start to gain more insights
from financial side.
Financial transparency
By creating online systems, we realize real time
tracking of budget execution and transparency at
the same time.

30. The clarity of the purpose is the core of call of
actions. We should have a better why for this
impactful organization.

31. We want you to
Proud to be an AIESECer

32. AIESEC in Taiwan Mission
Leadership model
We redefine a clearer purpose not only for
externals but also our membership. To create a
common and clearer purpose for AIESEC in Taiwan
strive for long termly.
We redefine what
leadership is in order
to let AIESEC in
Taiwan really create
leadership in every
experiences. With a
clearer content, we
can align our
experience more
easier and assessable.

33. Leadership in every
experience
Smarter, stronger
capacity
Tell
the
secret
Listen
to our
custo
mer
Be bold,
Break barriers,
Dare to change
Proud
to be an
AIESEC
er
1314 AIESEC in
Taiwan Legacy
Map

34. Enable
Leadership in every
experience
Maintain
Smarter, stronger
capacity
Start to Tell the
secret
Listen actively to
our customer
Let
everyon
e Proud
to be an
AIESECer
Our Progress
& Failure

35. Our Progress
& Failure
Enable
Leadership in every
experience
Leadership is still not in every program
We suggest leadership model can be further developed. In which
should really let leadership model be used when we are doing
experience design.
This year we define what leadership is but we still need to build the
standards and assessment tool for it in order to let embedded
leadership in our programs.

36. Our Progress
& Failure
Start to Tell the
secret
Brand management
should be continued
Brand is established but need to have more
detailed management. It’s about how we can
use the content of brand into every aspects of
AIESEC in Taiwan.
IC 2014 legacy to carry
IC left us a huge success of engaging new
partners and media exposures resource.
How we can maintain and scale up these
resources should be considered in 1415.
We have only started to tell the secret, the content has to be followed
up and the management way of “how” can we tell the secret is not yet
done.
YIF should find a stronger
market value
YIF should have a stronger positioning as PR
but also as market value

37. Start to Tell the
secret
Listen actively to
our customer
Sub product are not positioned clear
This year we dropped in oGCDP because of the unclear
positioning for TA and market value of our products.
Also our iGCDP sub product need further verification for
widely implementing.
Co-delivery are not realized
Our partnership should not stop partnering
with partners to create relevant projects and
should strive more to co-delivery the service
rather than just aligning supply and demand.
Our Progress
& Failure
We start to understand our market but we aren’t really into it. We start
to listen the feedback from our customers but we didn’t give them the
service that enable their leadership and quality of experience.
Brand audit/market research
need better executed
We initiate them but the timeline and
execution is not implemented well. Aligning
with timeline, we can generate better insights.

38. Start to Tell the
secret
Listen actively to
our customer
Maintain
Smarter, stronger
capacity
Our Progress
& Failure
Research for growth model it’s
not complete yet
Growth model will need more detailed
development. The ideal stage is to with specific
strategy suggested and structures.
Learning & Development
is still not effective
Learning and development should be more
structured for different role and function.
We establish a lot of revolutionary foundation changes. But these will
need betterment still and learning and development should be realize
for local talent.

39. Let
everyon
e Proud
to be an
AIESECer
Our Progress
& Failure
We now have the clarity of AIESEC purpose,
but it is not into most of the membership.
“Why” is not widely into member
We suggest 1415 to start conveying why in a deeper
manner. To let generation 1415 have a common
purpose.

40. Three gifts for 1415

41. Our mind
Our spirit and attitude

42. Think long termly
Never settle
The dream of the Golden 10 years.
A realization of AIESEC.
Believes in change
Proud to be AIESECer
Don’t loose faith with the purpose

43. Our mind
Our spirit and attitude
Our heart
Mission user manual

46. Our mind
Our spirit and attitude
Our heart
Mission user manual
Our wish

47. Thank you video

48. Most importantly, we have learned that the most exciting part about AIESEC is that is
as much about the creators of the experiences as it is about the scale and impact of the
experiences we create.
It’s about PEOPLE and GRATITUDE.

49. To all the NSTs, Participants of Strategic Meetings and all the MC Taskforce,
YOU made this year possible with US.
Thank you.

50. To our inspiration and role model
LCPs of Generation 13/14
Thank you

51. To my team
AIESEC in Taiwan MC team 13/14
It’s been a life-time honor to lead you
Thank you.

52. Thank you
Generation13/14

54. • 1314 videos playing
• Welcome (Music、魔鬼燈)
• Change (音樂)