Increase Your (UX) Impact Through Collaboration
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Finding the right balance between user needs, business needs and technical feasibility can sometime be challenging. This talk will discuss simple collaboration techniques you can use to make sure the voice of the user is fed into product’s strategy. By involving your stakeholders and team members throughout your design process, starting in its early stages, you will see them empathise more with users, and your ability to influence will increase. In addition, you’ll create shared understanding, which will make working with your colleagues much more enjoyable and productive. Finally working together as a multidisciplinary team, you’ll explore a greater multitude of ideas, and converge toward a better solution! More about the topic: https://medium.com/@leooomarti/increase-ux-impact-through-collaboration-62bd7d51c636#.edvcabla0
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Increase Your (UX) Impact Through Collaboration
- 1. UX&D Increase Your (UX) Impact Through Collaboration Leo Marti
- 2. UX&D Who the hell am I? UX&D
- 3. UX&D About the BBC 140 UX Designers Over 50 digital products Internet First BBC 17’000 Employees UX&D
- 4. UX&D What do you do? In-house or agency? Do you have any collaboration issues? What do you hope to learn tonight? Have you ever tried Tai Chi?
- 6. UX&D Why is collaboration important? Great Strategy Great Implementation Great UX Great Products
- 7. UX&D Why is collaboration important? PM Discovery UX Design Dev Code Very little UX in the strategy PM / stakeholder is solutionizing Dev build something different
- 8. UX&D Make the strategy more human-centred Great strategy balances user and business needs
- 9. UX&D Make the strategy more human-centred Involve stakeholders when doing user research PM Stakeholder requests Trend analysis Competitive analysis Understand the business Usage data analytics User surveys Focus group User interviews Understand the users Observe users Card sorting UX Product Discovery
- 10. UX&D Make the strategy more human-centred - Tips Results Share a summary in a support your stakeholders are comfortable with (Confluence) User research session Bring stakeholders Talk about the outcomes during standup Show a video summary Findings analysis As a team
- 11. UX&D Make the strategy more human-centred - Findings analysis workshop 1. Clean up your notes 2. Create a user journey 3. Present the user journey 4. Distribute your notes to the participants 5. Assign participant(s) to a user 6. Write the pain points and happy points on post-its 7. Group post-its by themes 8. Give a title to each group - Mental Model 9. Map the group’s titles on the user journey 10.Comment on the result. 11.Refine the map
- 12. UX&D Make the strategy more human-centred - Benefits Create empathy with the users Naturally have a more human-centred mind frame Work together to find the best ideas
- 13. UX&D Make the strategy more human-centred - Techniques from PM For each quarter balance epics that brings value to the user and the business Have an open and transparent roadmap Share and ask for feedback
- 14. UX&D Embrace your stakeholders solutions Don’t fight against stakeholders’ solutions but use them!
- 15. UX&D Embrace your stakeholders solutions - Tips Share 5 Whys Ideation workshops Merge the ideas and refine Share Share Share Test Test Test Problem Solution
- 16. UX&D Embrace your stakeholders solutions - Ideation workshop 1. Up to 7 Stakeholders, Dev, and users 2. Present research findings, pain points, user journey, persona 3. The user can demonstrate the current process 4. How might we 5. Sketch individually (15 min) 6. Present ideas (3 min) 7. Iterate 8. Vote
- 17. UX&D Embrace your stakeholders solutions - Benefits workshop Generate many ideas Stakeholder give you more freedom More likely to buy in the final idea More efficient process Technical feasibility from the beginning
- 18. UX&D Embrace your stakeholders solutions - Benefits testing Stakeholders will understand why you need to change things! Stakeholder understand why they solution doesn’t work! Create empathy with the users
- 19. UX&D Create pixel perfect interface Users don’t use mockups, they use the code!
- 20. UX&D Create pixel perfect interface - Tips Learning / Discovery Rough mockup Code Tweak CSS Release Be aware of what Devs do Pair Problem / Insight Pilote
- 21. UX&D Create pixel perfect interface - Tweak CSS Tweak the CSS in your browser Use GitHub to edit the live code
- 22. UX&D Create pixel perfect interface - Benefits Get the exact design you want More time efficient Improve your relationship with the Dev Learn new skills!
- 23. UX&D Conclusion 1. Involve the stakeholders during research and analysis 2. Ideation workshop 3. Tweaking the CSS PM Discover UX Design Dev Code Open up my design process
- 24. UX&D Conclusion Everything in life is about balance, no good and bad, black and white We all have something to bring and if we work together we achieve better things
Notes de l'éditeur
- Collaboration Impact Personal experience Overcome 3 challanges Make the strategy more human-centred Manage stakeholders when solutionise Design is implemented First who the hell am I
- I like mapping stuff Come from geneva Studied Mechanical Engineering London MSc Product Design Pfund Shanghai HK startup 1st video… London Tool advert agencies legal review. Tool used by J&J HSBC Nike to manage their marketing assets one of the 140 designer BBC Tool used to publish content to most of bbc sites Surptised broadcaster
- You might wonder what has ux to do with BBC, broadcaster… Internet first BBC UX strategicaly important Very big Enough about me
- Being a UX, beliving in HCD
- Wake up Tai chi illustrate well my talk Stand up, annoying! Breathing Twist Neck Massage Shoulders Wrists Legs Ankles
- No isolation, Combined In this talk Interaction strategy ux and ux imlpementation
- PM Strategy, UX design, Dev implementation PM could be client Beginning happen in isolation 3 problems Share how I used collab overcome increase impact
- Strategy humann centred Too much about business I tried to influence Present findings No impact Invite PM and BA to come meet users understand and Empathise Human-centred ideas and strategy Came naturally More and more
- Involve stakeholders dev Understand and trust each other Realised similarities Add to strategy, No opposition complete to each other Both do user / customer research Qualitative + Quantitative data Find something in Google analytics, understand why by meeting people. Find something by discussing with user, make sure other people have the same issue e.g. Not using the header
- at the BBC Share the process I often use Discovery phase - user research Use for in-house and agencies stakeholder know about users experience it or be part of the thing
- Not engaging with the findings Shared understanding, and ownership You can use any type of method you want Sketch: (you might want to do your design before that so you can moderate) map: much faster to analyse Understand findings Don’t need to convince them
- Empathy: No need to read, experience the findings, they created it HC: instead of trying to make people agree to your ideas, easier to influence ideas: bring different point of biews
- Great PM at bbc Balanced strategy Both do concessions e.g. chat and change roadmap I change my designs balance, harmony
- - Stakeholder coming with wireframe - 1 company bad - Involve them, in a structured - Workshop, Asked to come up with idea - Frame, direct them
- Did research 5 whys: understand, not challange Share: (slack, email, print, face to face, have your work in progress in a shared folder…) Tes with stakeholders t: more often, increase fidelity, bring stakeholders, share standup, video, summary
- Goal: involved, you take all the decision Small problems Frame How might we: better with small problem Sketch: diagram, words (you might want to do your design before that so you can moderate)
- Ideas: same with designers, not the main benefit, dev not working everyone can participate, feel included buy: dev and pm, use a bit of their ideas, ownership (their idea) Efficient: shared understanding
- Stakeholder: show video
- How to make sure your design... Beginning perfect mockup not like mockup! waste of time Sit with dev Jira tickets live code Not so difficult
- Implementation Mockup: precise interaction. Aware: during standup, so be present and ask to see Test 1: not always: beta, A/B, pilote (with the dev) Test 2: data analytics, observation, user research (discovery)
- Know how to code? Github Collab with dev Sandbox:
- Time: Wireframe with pattern library Relationship: you’ll stop annoying the devs
- increase your impact Bigger influence on the strategy, human-centred Help with stakeholders solutionizing, easier to sell your ideas Close to dev, pixel perfect No opposition, complementing each other
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