1. Leon Melvin Braswell, III
STE 3112, NU-Q Support
1801 Maple Ave
Evanston, IL 60208
(M) +1 443 825 1837 (M) + 974 3309 8595 (W) +974 4454 5088
leon.braswell@northwestern.edu
braswele@gmail.com
C.A.S., Harvard University, Cambridge, MA
Ed.M., Harvard University, Cambridge, MA
B.A., cum laude, University of Massachusetts, Amherst, MA
Northwestern University in Qatar, Doha, Qatar
Director of Admission (August 2013 – present): Develop and implement innovative
strategic enrollment plans for Northwestern University in Qatar (NU-Q). Lead an
empowered team to foster collaboration and enthusiasm for recruitment and other facets of
admissions. Represent the department and NU-Q to key internal and external constituents.
Develop, in consultation with marketing and communication professionals, admissions
publications, web presence, and other outreach materials. Manage the day-to-day
operations and budget. Implemented new CRM system (Slate) to improve efficiency and
management of the application review process. Following data analysis, revamped the
approach and underlying philosophy of application review of students to NU-Q. Establish
and cultivate relationships with key Qatari constituencies that have resulted in a rise in
applications and enrollment of Qatari nationals, which is a principal goal of the institution.
Columbia University Graduate School of Journalism, New York, NY
Director of Admission and Financial Aid (November 2007 – July 2013): Developed, lead
and managed the marketing, communication and recruitment strategies to increase the
visibility of academic programs offered by the Graduate School of Journalism. Directed
staff of five in the day-to-day management and operations of the office as well as the
administration of a $750,000 budget. Implemented and shepherded, for use by 30-plus
faculty and staff, a database for processing, reading, and evaluating applications to the
School. Chaired the application review committees for the Master of Science and Master of
Science in Computer Science and Journalism programs. Worked in partnership with the
Associate Director of Admission and Financial Aid to develop financial aid and scholarship
packages and policies to enhance recruitment efforts.
Education
Professional Admissions Experience

2. Braswell - 2
Tufts University, Medford, MA
Director, International and Transfer Admission (June 2004 – August 2006): Worked
directly with the Dean of Admission and Enrollment Management to develop and execute
an enrollment management and communications plan based on admissions modeling to
assist in marketing strategies and application review. Provided leadership for the planning
and implementation of recruitment and review strategies, and management of financial aid
for international and transfer students. Lead and directed a team of four admissions officers
in the recruitment, review, and selection of students for Alaska, California (Silicon
Valley), Connecticut (New Haven/New London), Iowa, Kansas, Massachusetts (Boston,
Central and Western), Maryland, Missouri, Nebraska, New Hampshire, New Mexico, New
York (Upstate), Oklahoma, Oregon, Rhode Island, Tennessee, and Washington.
Administered an alumni admissions program with over 700 national and international
volunteers.
Senior Associate Director of Admission (August 1997- June 2004): Member of the senior
management team with the primary tasks of directing and supervising a three-member staff,
recruitment activities, and application review of 4,500-plus applicants for the Midwest,
New York State - except New York City - Maine, New Hampshire, Vermont,
Western/Central Massachusetts, Europe, and Canada. Managed and coordinated strategies
for the recruitment and admission of international students. Served as the primary
admissions liaison with the athletic department and coordinated admissions procedures
with coaches and the Director of Athletics. Managed an alumni admissions program with
over 500 national and international volunteers.
Bowdoin College, Brunswick, ME
Assistant Dean of Admission (June 1987 - June 1992): Directed and coordinated the
student of color recruitment efforts for the college. Responsibilities included directing staff
members to formulate strategies for student of color recruitment and overseeing the
management and implementation of the budget for student of color recruitment programs.
Performed general admissions duties including the review of 1300 applications and
conducted in excess 400 interviews; managed the communications with guidance
counselors, parents, prospective students, and alumni for the Mid-Atlantic and Southeast.
Managed the hiring and training of 12 to 15 students to interview prospective students,
supervised a student admissions volunteer organization, and assisted with recruitment
travel planning.
University of Vermont, Burlington, VT
Assistant Director of Admission (June 1983 - June 1987): A member of the admissions
staff with the primary responsibility to recruit students of color. Evaluated and maintained
admissions standards for applicants to the College of Arts and Sciences and the School of
Business Administration; coordinated the review of independent schools in the Mid-
Atlantic, Midwest, and the South.

3. Braswell - 3
Edvice Ltd, London, England
Director (August 2006 – October 2007): Key member of small consultancy company
committed to assisting families in the United Kingdom and Europe unfamiliar with U.S.
higher education and university admissions processes. Helped students identify
universities and colleges that matched his or her academic profile and career objectives.
Provided guidance and coaching for students developing applications for university
admission.
Panel presentations on international admissions, recruitment, and technology:
UNITY Conference (July 2012); National Association of Black Journalists (July 2013, July
2012, August 2011); National Association of Hispanic Journalists (June 2012); HBCU
Media Conference (February 2011); CIS pre-Conference (November 2006); OACAC (June
2006), ECIS Conference (November 2005); OACAC (July 2004); CIS pre-Conference
(November 2004); CIS pre-Conference (November 2003)
Panel Presentation:
The Missing Link: The Black Admissions Professional, National Association of Admission
Counseling, 55th National Conference, Orlando, FL (September 1999)
Refereed Panel:
Issues of Black Female Relationship and Authority, National Scientific Meeting of A.K.
Rice, Tavistock, Washington, DC (May 2001)
Chair, Education City/Qatar Foundation Directors of Admissions, (2014 - present)
Co-Chair, New England Association for College Admissions Counseling Summer Workshop,
Quinnipiac University (August 2002)
Member, Jack Kent Cook Scholarship Selection Committee (June 2002 - 2005)
Faculty/Mentor, New England Association for College Admission Counseling Summer
Workshop, Springfield College (August 2001)
Member, Madison Park Development Corporation Scholarship Committee (April 2000 -
2006)
Member, Presidential Scholars Review Committee (March 1999 - 2012)
Team member, Conference Planning, Tavistock Group Relations Conference: Authority,
Leadership and Organizational Life, Teacher’s College, Columbia University (June 2000,
February 1999, March 1998) Diversity, Authority and Leadership in the Community and
Organizational Life from a Social Systems Perspective, Washington, DC (May 1998 and
College Counseling Experience
Professional and Community Service
Select Presentations

4. Braswell - 4
1999); Authority, Leadership and Power in Organizational Life, Harvard Graduate School of
Education, John F. Kennedy School of Government and Weston Jesuit School of Theology,
Cambridge, MA (March 1997); Authority in Religious Institutions, Washington, DC (February
1997); Exploring Authority and Exercising Leadership in Today’s Church, Washington, DC
(February 1996); Group Dynamics, Leadership and the Politics of Identity, John F. Kennedy
School of Government, Harvard University, Cambridge, MA (March 1996, 1995); Authority,
Leadership and Organizational Change, Harvard Graduate School of Education, Cambridge,
MA (February 1996); Authority, Community and Organizational Change, Harvard Graduate
School of Education and Massachusetts Institute of Technology, Cambridge, MA (April 1995)
Member, Governing Boards Subcommittee on Minority Affairs, Bowdoin College (June
1989 -June 1992)
Teaching Fellow, Harvard University Graduate School of Education and the John F. Kennedy
School of Government, Cambridge, MA (September 1994 - May 1997):
Dr. Linda C. Powell, Community and Diversity, Advanced Study of Group Processes,
Authority, Community and Organizational Change, and Authority, Leadership and Urban
Schools.
Dr. Ronald Heifetz, Exercising Leadership: Mobilizing Group Resources
Dr. Ronald David, Group Dynamics, Leadership, and the Politics of Identity
Dr. Charles V. Willie, Contributions of Historically Black Colleges and Universities
Dr. Richard Chait, Academic Administration
Teaching Staff for Exercising Leadership: Mobilizing Group Resources, John F. Kennedy
School of Government of Harvard University (September 1996 - January 1997)
Principal Center, Institute on Leadership, Harvard Graduate School of Education
(November 1995, April 1996)
College Access Program of the Philadelphia Education Fund (September 1995)
Harvard Institute for School Leadership, Programs in Professional Education, Harvard
Graduate School of Education (July 1995)
Violence Prevention in Urban Schools, Programs in Professional Education, Harvard
Graduate School of Education (July 1995)
Teaching Experience
Consulting and Training Experience