Presentation at HelpLearn Asia's Digital Marketing Reinvented Event held at Genexis Theatre, Fusionopolis SoLoMo, short for SOcial, LOcation and MObile, is the new age buzz word referring to a blend of media and technology that offers revolunary means to engage your target audience. In a digital savvy market like Singapore, it comes at no surprise that SoLoMo is quickly becoming a major factor in influencing consumer brand awareness and buying decisions. As brands and businesses hop onto the bandwagon, we are already seeing a number of creative and successful applications of SoLoMo in digital marketing. Are you ready for the SoLoMo revolution? Your competitors probably are.

1. SoLoMo
The Future of
Digital Marketing is here

2. Leon CK Leong
leon@techsailor.com
sg.linkedin.com/in/leonck/
Singapore – Malaysia – China
www.techsailor.com
www.fb.me/techsailor

3. Anyone
checked-in?
;-)

4. SoLoMo
Facts and Statistics

5. World #1
“ 90% of
Singapore
owns a smart
phone”
- Mobile Marketing Association

6. 58% of Singapore is on Facebook
That is over 2.7 million users
- Socialbakers.com

7. World #1
Singaporeans spend the
most time on Facebook
38 minutes and 46 seconds per session
Americans spend 20 minutes and 46 seconds
- Experian Hitwise

8. “ We believe every phone should be
social… We are going to become a
mobile company”
- Facebook

9. “ 36% of Asia’s technology savvy markets
use location services to find restaurants
and entertainment venues nearby”
- TNS (Mobile Life study)

10. World #1
“ 63% of the
respondents
in Singapore
are using
location
services”
- TNS (Mobile Life study)

11. 4 cases
of creative SoLoMo
applications

12. The tour guide resides in your phone
http://www.youtube.com/watch?v=zUl8c2ItyPk

13. Reward your pet with a check in!
http://www.youtube.com/watch?v=Ml2qpfSDuzU

14. Facedeals checks you in… by face…
http://www.youtube.com/watch?v=1U0Bn2Fd_cA

15. Shopkick adds a kick to shopping!
http://www.youtube.com/watch?v=2uixneqbqkI

16. 4 tips
on building your SoLoMo
presence

17. Tip #1
Devise a Holistic SoLoMo
Strategy

18. #1: Holistic SoLoMo Strategy
“ What are your objectives, target
audiences and KPIs?”
- Techsailor

19. #1: Holistic SoLoMo Strategy
Digital Marketing
Crossroads
Which Digital
Marketing platforms
and channels to use?

20. Tip #2
Develop Integration and
Synergy between Marketing
Platforms

21. #2: Integration and Synergy
“ Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester

22. #2: Integration and Synergy
“ Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor

23. Tip #3
Optimize the Customer
Journey

24. #3: The Customer Journey
“ We don’t do advertising anymore. We
just do cool stuff… We need to become
part of people’s lives and digital allows
us to do that.”
- Simon Pestridge, Marketing Director, Nike UK

25. #3: The Customer Journey
Map the customers’ journey through awareness,
discovery, conversion and advocacy

26. #3: The Customer Journey
“ Understand your customers’ experience.
Optimize your Digital Marketing and
customer interaction strategy.”
- Techsailor

27. Tip #4
Structure actionable
Performance Measurements

28. #4: Performance Measurement

29. #4: Performance Measurement
Define Metrics
Align with strategy
Derive actionable insights

30. The 4 tips
Devise a holistic SoLoMo Strategy
Develop integration and synergy between
marketing platforms
Optimize the Customer Journey
Structure actionable performance
measurements

31. DO NOT
venture into SoLoMo unless
you’ve figured out how to…

32. SoLoMo Thursday by Techsailor
Visit SoLoMoThursday.com

33. Thank You!
If you would like a copy of the slides…
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
Leon CK Leong
Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor