Motivational design is a new data-based approach to apps development for mobile, web, and desktop environment. It works in all fields, including entertainment, productivity, education, and back office.
Let's see how it happens and why it is mostly known as "gamification".
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Gamify your soul
1. Gamify your Soul
The first italian event
dedicated to
Motivational Design
LUISS University, Rome, Oct 19, 2013
@leosorge
2. This Speech
What Gamification is/not
Call it Motivational Design
Implement it in your sw app
Who I am; what I am talking about;
what our speakers will say later
@leosorge
5. What is Gamification? 1/2
Using techniques
to serve a business goal
leveraging on
intrinsic motivations
One out of many other definitions
@leosorge
6. What is Gamification? 2/2
Motivational design
and behavior change/mgt
applied to rich data sets
of game players
Video games have been the first software
capable of collecting
real-time user data
8. Gamification Fake /1
Any metric
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C
@leosorge
9. Gamification Fake /2
Any PBL
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C
@leosorge
10. Gamification Fake /3
Is Gamification
the next big thing?
No. It is a new layer that can take the best
out of the same ol’ idea of software
@leosorge
11. Not Gamification…
Let’s call it
MoDes
Motivational Design
MoDes, Gamification, Behavior change,
Behavior management
@leosorge
15. Data-Based Approach
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rich data sets/big data
connected people (social/phones)
real time feedback
short tuning loops
Videogames provided consistent, rich data
sets as first digital platform
@leosorge