1. Leowell Gonzales Photography
Singapore Fashion Photographer
Final Presentation for Ateneo-IMMAP Click!
Online Advertising
September 29, 2011
By
Franz Martin Vera Cruz
2. Overview.Challenges. Objectives
• 2008 Challenges:
• Passion in Photography • Build a strong portfolio
• A group of I.T • Start-up, limited budget
professionals in • Creative and look for opportunities
Singapore Objectives:
Primary:
- Brand awareness
- PAID commercial/fashion photo
shoot
Secondary:
- Strong social media and search
presence
3. Mock-ups
Based-on our target audience:
• Art Director
• Creative Director
• Director of Photography
• Magazine Editor
Needs:
unique concepts, creative, shot angles and
with story. Fast editing process.
4. • Interest – fashion trends, reads fashion
blogs and magazines, art blogs, fresh
concepts. Case studies on commercials
and fashion photo shoot.
• Concerns – can adopt and work with
their own styles. Rates. Skills
5. • Art Director
• Creative Director
• Director of
Photography
• Magazine Editor
Unique creative,
We deliver unique fashion shots customized,
YOUR style, NO hassle convenient
6. Leowell Gonzales Photography –
Singapore Fashion Photographer
Target: Director of
Photography
Psychographics:
Immensely creative
Highly technical
Concern on their
priority shot lists
Fresh concepts and creative for
your priority fashion shot list. Enter
to view it for FREE.
7. Leowell Gonzales Photography –
Singapore Fashion Photographer
• Target: Art Director,
Creative director, Editor
• Psychographics:
• Immensely creative
• excellent
Can you tell the story of this
understanding of
creative? We can customize it for composition, color,
you. Click and Learn more. imagery, and
typography
• Wants a story on the
creative
8. Leowell Gonzales Photography –
Singapore Fashion Photographer
How would you like us to customize
for FREE these fresh creative
concepts for your shot lists? Learn
more.
9. Metrics: Budget: $1,000
Webanalytics
- Unique visitors • $400 Fashion Blog
- Pageviews roll
- Avg.Time on Site • $250 Facebook ads
- Bounce Rate • $175 Google Ads
- Impressions • $175 Website
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