How to Target the Millennial Generation of Home Buyers with Instagram.

1. A Real Estate Agent’s Guide to
Finding New Home-Buyers
Tapping into the Millennial Generation with Instagram

2. Great News! Fannie May & Freddie Mac
just released that “First-Time Home-
Buyers” can now qualify for Down
Payments as low as 3%.

3. As a Real Estate agent, where do
you look to find all of these
“First-Time Home-Buyers?”

4. I’m so glad
you asked!
Lesley Fischer, Social Media Strategist

5. Millennial (n):
a member of the Millennial
Generation aka
Generation Y,
born roughly
between
1982-2000.

6. Where do Millennials hang out?

7. Hint: 80% of millennials sleep with
their phones next to their beds.

8. These tech-savvy young adults
love to use their smart phones &
social media to research
current trends.

9. One of their favorite
social networks is…..
drum roll please….

10. Instagram!

11. When you’re targeting
“First-time home buyers”
on Instagram, keep in
mind 90% of the users are
under the age of 35.

12. Don’t miss this perfect
opportunity to get
yourself out in
front of them!

13. Post your business photos….

14. Post your funny photos…

15. Post photos of your favorite food
from a restaurant in your selling
area.

16. Post photos of current
events in your selling area.

17. Instagram is at the top of its
game for engagement with
a "record 58 times more
brand engagement per
follower than Facebook.”
- Forrester Researcher Inc.

18. Users are active
on Instagram.
They are paying
attention,
engaging with,
and buying
from brands
they follow.

19. Use Instagram to
provide the visuals that
these
"First-time home buyers"
are looking for and ask
them to engage with
you.

20. Invite your audience to connect with
you through pictures by tagging your
location.

21. By using different filters you can
create enticing collages to
promote different locations.

22. Let's talk Hashtags!

23. Go crazy with
#'s on Instagram.
Just make sure
they are relevant
to your business.

24. Though you can
use up to 30 #'s,
usually 7 to 8 is
plenty.