Lesley Lloyd Social Media Portfolio

1. Lesley Lloyd
Social Media Portfolio

2. About me
I’m passionate about building a social media experience that make people’s
lives easier and of course, fun. I have over 2 years of experience strategizing,
managing, analyzing (and more!) innovative and individualistic experiences for
businesses and brands of all kinds.
I grew up in Imlay City, am a beginner in lettering and growing succulents, and
I’m excited to partner with you!

3. Skills & Expertise
Content
Creation
Social Media
Management
Customer
Relations
Analytics &
Reporting

4. Portfolio samples

5. Internal Work
Community Management at Crackerjack
Marketing
May 2016
● Facebook: 64 likes
● Twitter: 537 followers
● Pinterest: 5 followers
● LinkedIn: 80 followers
● Newsletter: 114 total subscribers
● Blog: 697 page views
March 2017
● Facebook: 146 likes
● Twitter: 2,722 followers
● Pinterest: 200 followers
● LinkedIn: 86 followers
● Newsletter: 729 total subscribers
● Blog: 810 page views

6. Smart Marketing Newsletter
May 2016: Opens - 69 Clicks - 10
March 2017: Opens - 765 Clicks - 107
Crackerjack Marketing Blog
March 2015: Page views - 697
March 2017: Page views - 810

7. Client Work
Citizen Watch U.S.
● Social Media
● Blog
● Advertising
● Campaigns
You Be-Natural
● Social Media
● Campaigns

8. Citizen Watch U.S.
November 2014 - April 2016

9. Social Media - fans
*Results based on April 2016 data compared to November 2014 data
Facebook:
● Fans: +9.5%
● Engagement: +299%
Twitter:
● Followers: +101%
● Engagement: +10,650%
Pinterest:
● Followers: +314%
● Engagement: +670%
Instagram:
● Followers: +580%
● Engagement: +1,173%
50 Shares
55 Retweets
178 Repins
773 Likes

10. Social Media - engagement
FACEBOOK
New Page Likes: 25,795
Post Likes: 142,926
Comments: 4,236
Shares: 12,392
Clicks: 146,904
*Results based on April 2016 data compared to November 2014 data
TWITTER
New Followers: 3,832
Mentions: 36,013
Retweets: 29,607
Quotes: 1,612
Favorites: 21,344
PINTEREST
New Followers: 1,158
Repins: 5,448
Likes: 1,102
Clicks to Website: 9,022
INSTAGRAM
New Followers: 18,898
Total Likes: 113,682
Total Comments: 3,619
32 Comments
76 Likes
89 Likes 706 Likes

11. Blog
*Results based on April 2016 data compared to November 2014 data
Page Views: 76,815
Unique Page Views: 65,010
Social Referrals: 133,249
Total Visitors: 76,815
4,062 Views
3,801 Views

12. Advertising
FACEBOOK
Total Number of Ads: 13
Average Impressions: 14,078
Average Engagement*: 223
Total Impressions: 1,900,643
Total Engagements: 30,102
*Engagement = likes, comments, shares, and link clicks
TWITTER
New Followers: 1,880
Total Impressions: 1,451,972
Engagements:
Total Engagements: 3,181
Total Impressions: 430,495
PINTEREST
Total Impressions: 2,168,799
Clicks to Site: 4,624
Repins: 1,036

13. Campaigns - Twitter Parties
Total: 11
Contributors: 185
Tweets: 6,061
Reach: 1,593,771
● Reach = the unique number of people that saw the
used hashtag
Timeline Deliveries: 23,211,601
● Deliveries = the total number of times the used
hashtag was seen

14. Campaigns - Sweepstakes & Contests
Total: 7
Participants: 2,338
Post Likes: 1,634
Post Comments: 334
Post Shares: 170
Blog Views: 4,612

15. You Be-Natural
July 2015 - April 2017

16. Social Media - fans
*Results based on April 2016 data compared to November 2014 data
Facebook:
● Fans: +597%
● Engagement: +1,728%
Twitter:
● Followers: +842%
● Engagement: +395%
Pinterest:
● Followers: +79%
● Engagement: +148%
Instagram:
● Followers: +195%
● Engagement: +3,645%
1,189 Engaged Users
Most Retweets 22,055 Impressions
Most Likes

17. Social Media - engagement
FACEBOOK
New Page Likes: 52,442
Post Likes: 40,769
Comments: 1,709
Shares: 4,997
Clicks: 98,900
*Results based on April 2016 data compared to November 2014 data
TWITTER
New Followers: 4,060
Mentions: 5,164
Retweets: 3,224
Quotes: 932
Favorites: 5,916
PINTEREST
New Followers: 1,107
Repins: 3,309
Likes: 1,010
Views: 83,997,074
INSTAGRAM
New Followers: 9,189
Total Likes: 54,087
Total Comments: 6,714
563 Reactions
248 Shares
113 Link Clicks
50 Clicks
627 Comments

18. Campaigns - Twitter Parties
Total: 4
Contributors: 278
Tweets: 6,706
Reach: 621,427
● Reach = the unique number of people that saw the
used hashtag
Timeline Deliveries: 18,700,575
● Deliveries = the total number of times the used
hashtag was seen

19. Campaigns - Sweepstakes & Contests
Total: 12
Participants: 8,865
Post Likes: 290
Post Comments: 973
Post Shares: 44
Website Visits: 2,000
396 Entries
7,051 Entries

20. Contact!
Lesley Lloyd
Email: lrl11@albion.edu
Phone: 810-656-7174
Instagram: @lesleylloyd
Twitter: @Lesley_Lloyd
Facebook: lesley.r.lloyd
Snapchat: @leslloyd
Pinterest: Lesley Lloyd
Google+: Lesley Lloyd