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LESLIE D. HERBERT
7670 Bellemont Ridge, Johns Creek, GA. 30097
770-616-6398
lesgolf@yahoo.com
1
Candidate:	
  Director	
  of	
  Marketing/Communications	
  
	
  
Objective	
  
Obtain	
  a	
  position	
  that	
  will	
  combine	
  my	
  marketing	
  and	
  communication	
  experiences	
  with	
  my	
  passion	
  for	
  
Christian	
  education,	
  so	
  that	
  strategic	
  initiatives	
  are	
  successfully	
  reached,	
  parents	
  become	
  partners	
  in	
  the	
  
education	
  of	
  their	
  children,	
  and	
  students	
  are	
  educated	
  for	
  eternity.	
  	
  
	
  
Summary	
  of	
  Qualifications	
  
• Director	
  of	
  Marketing	
  –	
  Demonstrated	
  ability	
  to	
  assess,	
  develop,	
  implement,	
  and	
  direct	
  an	
  
overall	
  marketing	
  strategy,	
  including	
  public	
  relations,	
  communications,	
  and	
  advertising	
  initiatives	
  
that	
  articulate	
  the	
  school’s	
  mission	
  to	
  internal	
  and	
  external	
  constituents.	
  Significant	
  school	
  growth	
  
during	
  tenure	
  with	
  high	
  quality,	
  highly	
  effective	
  communications,	
  news	
  articles,	
  newsletters,	
  
magazines,	
  website	
  and	
  advertising,	
  enhancing	
  the	
  schools	
  overall	
  brand	
  and	
  image	
  to	
  the	
  
community.	
  
• Classroom	
  Teacher	
  –	
  Taught	
  Language	
  Arts,	
  Journalism,	
  Public	
  Speaking	
  and	
  Media	
  Production.	
  
• Webmaster	
  –	
  Responsible	
  for	
  all	
  aspects	
  of	
  website	
  design,	
  site	
  management	
  and	
  written	
  school	
  
communication	
  for	
  parents,	
  students,	
  prospective	
  families;	
  responsible	
  for	
  site	
  design,	
  coding,	
  
functionality	
  and	
  testing	
  with	
  technical	
  maintenance	
  requiring	
  high	
  degree	
  of	
  attention	
  to	
  detail.	
  
• Registrar	
  –	
  Assisted	
  with	
  implementation	
  of	
  RenWeb,	
  a	
  web-­‐based	
  information	
  management	
  
application	
  for	
  schools	
  and	
  maintained	
  high	
  degree	
  of	
  accuracy	
  and	
  confidentiality	
  with	
  school	
  and	
  
student	
  records.	
  
• Technology	
  Aptitude	
  –	
  Above	
  average	
  knowledge	
  of	
  technology	
  and	
  various	
  applications	
  as	
  
demonstrated	
  through	
  marketing	
  and	
  webmaster	
  responsibilities.	
  	
  Above	
  average	
  knowledge	
  of	
  
coding	
  (HTML),	
  web	
  development	
  and	
  video	
  production	
  using	
  select	
  Adobe	
  Creative	
  Suite	
  
applications:	
  Dreamweaver,	
  Photoshop,	
  Premier	
  Pro,	
  Illustrator	
  and	
  Fireworks.	
  	
  Knowledge	
  of	
  
multiple	
  device	
  platforms,	
  media	
  production	
  equipment	
  and	
  operating	
  systems.	
  Working	
  
knowledge	
  of	
  Microsoft	
  Office	
  and	
  Pages	
  (Apple).	
  
• Communication	
  Skills	
  –	
  Ability	
  to	
  assess	
  audience	
  and	
  communicate	
  clearly	
  based	
  on	
  desired	
  
outcome;	
  above	
  average	
  ability	
  to	
  articulate	
  ideas	
  and	
  concepts.	
  Skilled	
  across	
  a	
  variety	
  of	
  media,	
  
including	
  video	
  and	
  social	
  media	
  platforms.	
  
• Organizational	
  Skills	
  –	
  Highly	
  organized,	
  motivated	
  self-­‐starter,	
  able	
  to	
  meet	
  daily	
  objectives	
  
and	
  satisfy	
  priorities	
  as	
  demonstrated	
  through	
  administration-­‐level	
  responsibilities,	
  classroom	
  
teaching	
  and	
  by	
  coordinating	
  activities	
  across	
  multiple	
  school	
  levels	
  and	
  departments.	
  
	
  
Employment	
  History	
  
Fellowship	
  Christian	
  School	
  
10965	
  Woodstock	
  Road,	
  Roswell,	
  GA	
  30075	
  
August	
  2007	
  –	
  Present	
  
	
  
Bridgeway	
  Christian	
  Academy	
  
4755	
  Kimball	
  Bridge	
  Road,	
  Alpharetta,	
  GA	
  30005	
  
August	
  2003	
  –	
  June	
  2007	
  
	
  
Education	
  
LESLIE D. HERBERT
7670 Bellemont Ridge, Johns Creek, GA. 30097
770-616-6398
lesgolf@yahoo.com
2
B.S.	
  Communication,	
  Florida	
  State	
  University	
  
Major	
  track	
  of	
  study	
  –Public	
  Relations	
  
Minor	
  track	
  of	
  study	
  -­‐	
  Psychology

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LHerbert.resume

  • 1. LESLIE D. HERBERT 7670 Bellemont Ridge, Johns Creek, GA. 30097 770-616-6398 lesgolf@yahoo.com 1 Candidate:  Director  of  Marketing/Communications     Objective   Obtain  a  position  that  will  combine  my  marketing  and  communication  experiences  with  my  passion  for   Christian  education,  so  that  strategic  initiatives  are  successfully  reached,  parents  become  partners  in  the   education  of  their  children,  and  students  are  educated  for  eternity.       Summary  of  Qualifications   • Director  of  Marketing  –  Demonstrated  ability  to  assess,  develop,  implement,  and  direct  an   overall  marketing  strategy,  including  public  relations,  communications,  and  advertising  initiatives   that  articulate  the  school’s  mission  to  internal  and  external  constituents.  Significant  school  growth   during  tenure  with  high  quality,  highly  effective  communications,  news  articles,  newsletters,   magazines,  website  and  advertising,  enhancing  the  schools  overall  brand  and  image  to  the   community.   • Classroom  Teacher  –  Taught  Language  Arts,  Journalism,  Public  Speaking  and  Media  Production.   • Webmaster  –  Responsible  for  all  aspects  of  website  design,  site  management  and  written  school   communication  for  parents,  students,  prospective  families;  responsible  for  site  design,  coding,   functionality  and  testing  with  technical  maintenance  requiring  high  degree  of  attention  to  detail.   • Registrar  –  Assisted  with  implementation  of  RenWeb,  a  web-­‐based  information  management   application  for  schools  and  maintained  high  degree  of  accuracy  and  confidentiality  with  school  and   student  records.   • Technology  Aptitude  –  Above  average  knowledge  of  technology  and  various  applications  as   demonstrated  through  marketing  and  webmaster  responsibilities.    Above  average  knowledge  of   coding  (HTML),  web  development  and  video  production  using  select  Adobe  Creative  Suite   applications:  Dreamweaver,  Photoshop,  Premier  Pro,  Illustrator  and  Fireworks.    Knowledge  of   multiple  device  platforms,  media  production  equipment  and  operating  systems.  Working   knowledge  of  Microsoft  Office  and  Pages  (Apple).   • Communication  Skills  –  Ability  to  assess  audience  and  communicate  clearly  based  on  desired   outcome;  above  average  ability  to  articulate  ideas  and  concepts.  Skilled  across  a  variety  of  media,   including  video  and  social  media  platforms.   • Organizational  Skills  –  Highly  organized,  motivated  self-­‐starter,  able  to  meet  daily  objectives   and  satisfy  priorities  as  demonstrated  through  administration-­‐level  responsibilities,  classroom   teaching  and  by  coordinating  activities  across  multiple  school  levels  and  departments.     Employment  History   Fellowship  Christian  School   10965  Woodstock  Road,  Roswell,  GA  30075   August  2007  –  Present     Bridgeway  Christian  Academy   4755  Kimball  Bridge  Road,  Alpharetta,  GA  30005   August  2003  –  June  2007     Education  
  • 2. LESLIE D. HERBERT 7670 Bellemont Ridge, Johns Creek, GA. 30097 770-616-6398 lesgolf@yahoo.com 2 B.S.  Communication,  Florida  State  University   Major  track  of  study  –Public  Relations   Minor  track  of  study  -­‐  Psychology