1. Writing for the Web
Leslie O’Flahavan, E-WRITE
Alliance to Save Energy
Washington, DC – June 1-2, 2011

2. Agenda

3. Module 1: How does reading
online differ from reading
print?

4. F-shaped pattern for online reading

5. Will this web content meet users’
needs?

6. Module 2: What are the traits of
well-written web content?

7. Compare two sites

8. Communication vs. dissemination

9. Are you writing a lobby or a room?

10. Module 3: Develop a persona
for your online reader

11. Develop a persona for your online
readers

12. How should this content be edited so it’s
more like a conversation with the reader?

13. Module 4: How to write
different amounts and types of
content for different readers

14. Write a bite and a snack for this meal

15. Sample bites and snacks

16. Sample bites and snacks

17. Are these effective bites and snacks?

18. Alliance bites and snacks

19. Module 5: How to write
concise web content

20. Write concisely: Cut word count

21. Module 6: How to write
scannable web content

22. Add headings to this content

23. Highly scannable content

24. Module 7: How to write
effective hypertext links

25. Alternatives to “Learn More” links

26. Module 8: Apply what
you’ve learned to writing your
own content

27. Course wrap-up: Questions
and Evaluation Form

28. Thanks!
Leslie O’Flahavan, E-WRITE
www.ewriteonline.com
www.WritingMatters.typepad.com
Leslie@ewriteonline.com
Office: 301-989-9583
Cell: 240-472-1179