Session2 pl online_course_15_september2011

Write Great Web Content: Plain Language in Action Session 2: September 15, 2011

Agenda for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Course Objectives for Session 2 ,[object Object],[object Object]

Part 1: Review topics and homework from Session 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 1: Review Session 1 reading homework – Chapter 2, “People! People! People!” ,[object Object],[object Object],[object Object],[object Object]

Part 1: Review participants’ homework from Session 1

Part 2: Write content that is appropriate for intended users ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case study in writing content that’s appropriate for intended users

Five guidelines for writing content that’s appropriate for intended users ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case study: Content for the general public

Case study: Content for health departments

Case study: Content for healthcare professionals

Match the content’s technical complexity to the users’ level

Help users find the content that’s targeted to them

Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. ,[object Object]

Be the intended users’ advocate when discussing content with your SMEs

Write a bite , a snack , and a meal ,[object Object],Brief summary, “executive summary” ,[object Object],Message-oriented heading ,[object Object],How much content does the web writer provide? How content-hungry is the reader?

Sample bites , snacks , and meals

Some of these bites and snacks need work

These bites and snacks need work

Course topics for Session 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 3: In-course assignment: Write a bite , and a snack for this meal

Part 5: Session 2 wrap-up ,[object Object],[object Object],[object Object],[object Object]

Part 6: Writing and reading homework for Session 2 ,[object Object],[object Object],[object Object],[object Object]

Session2 pl online_course_15_september2011

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (10)

En vedette

En vedette (20)

Similaire à Session2 pl online_course_15_september2011

Similaire à Session2 pl online_course_15_september2011 (20)

Plus de LeslieOflahavan

Plus de LeslieOflahavan (14)

Session2 pl online_course_15_september2011

Notes de l'éditeur