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How to Increase
Traffic to Your Blog
PINTEREST STRATEGY:
WWW.BECOMEABLOGGER.COM
from an interview with Bob Lotich
?= visual medium
people tend to only repin
beautiful images but don't
really bother to check out
your stuff
Are people
from
Pinterest
interacting
with you?
?= visual medium
people tend to only repin
beautiful images but don't
really bother to check out
your stuff
YOUR BLOG
Are people
from
Pinterest
interacting
with you?
?= visual medium
people tend to only repin
beautiful images but don't
really bother to check out
your stuff
Think about
conversions
"You can have things get repinned like crazy, and
you can even capture traffic from
Pinterest, but if it’s coming to your site for the
wrong reason, it’s of no value to you.”
- Bob Lotich
Think about
conversions
What works on
?
Know how to
TARGET
AUDIENCE
vertical image
2:3 ratio (width:Length)
add text overlay - explain the
content + give the title.
Pinterest image
format:
Don't reveal everything in the image. Leave
some mystery to keep them clicking
Graphic tools: Photoshop, Canva (free!)
tips
Use Problem-solving
content.
How-to
Content
1.
2.
3.
A “how-to” image pulls
your audience in for all the
right reasons.
It’s about aligning their
intentions with your
business goals.
user boards are like bulletin boards
collaborative boards are boards that
have multiple contributors pinning
content of the same topic
Collaborative
Boards
result?
contributors tap into
each other's audiences
and followers.
How to Find the
Board for you:
Go to PinGroupie.com
Search for group boards
Check the description and
some stats about each
board.
Number of repins per pin
and likes per pin (repins are
more important than likes).
Check description to see if
they’re accepting new
contributors
right
Build up your own
profile on Pinterest
before you ask to
join a group board
gives you credibility with
group board owners.
people are more
incentivized to click
through to your blog or to
follow you.
?tip:
look at the
rules and
guidelines
for each
group board
that you join
Pin It
don't forget
to add the
Pin It button
to your blog
More on this at WWW.BECOMEABLOGGER.COM

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Pinterest Strategy: How to Increase Traffic to Your Blog

  • 1. How to Increase Traffic to Your Blog PINTEREST STRATEGY: WWW.BECOMEABLOGGER.COM from an interview with Bob Lotich
  • 2. ?= visual medium people tend to only repin beautiful images but don't really bother to check out your stuff
  • 3. Are people from Pinterest interacting with you? ?= visual medium people tend to only repin beautiful images but don't really bother to check out your stuff
  • 4. YOUR BLOG Are people from Pinterest interacting with you? ?= visual medium people tend to only repin beautiful images but don't really bother to check out your stuff
  • 6. "You can have things get repinned like crazy, and you can even capture traffic from Pinterest, but if it’s coming to your site for the wrong reason, it’s of no value to you.” - Bob Lotich Think about conversions
  • 8. Know how to TARGET AUDIENCE vertical image 2:3 ratio (width:Length) add text overlay - explain the content + give the title. Pinterest image format: Don't reveal everything in the image. Leave some mystery to keep them clicking Graphic tools: Photoshop, Canva (free!) tips
  • 9. Use Problem-solving content. How-to Content 1. 2. 3. A “how-to” image pulls your audience in for all the right reasons. It’s about aligning their intentions with your business goals.
  • 10. user boards are like bulletin boards collaborative boards are boards that have multiple contributors pinning content of the same topic Collaborative Boards result? contributors tap into each other's audiences and followers.
  • 11. How to Find the Board for you: Go to PinGroupie.com Search for group boards Check the description and some stats about each board. Number of repins per pin and likes per pin (repins are more important than likes). Check description to see if they’re accepting new contributors right Build up your own profile on Pinterest before you ask to join a group board gives you credibility with group board owners. people are more incentivized to click through to your blog or to follow you. ?tip: look at the rules and guidelines for each group board that you join
  • 12. Pin It don't forget to add the Pin It button to your blog
  • 13. More on this at WWW.BECOMEABLOGGER.COM