Lessing-Flynn, the U.S.'s 3rd oldest advertising agency is going through a fundamental shift in how they do business. However, the story and the message are the same.
The AdMavericks.com blog is one of the largest Iowa blogs and this growth has happened over the course of ten months.
This presentation was built and presented by Josh Fleming, Lessing-Flynn's Interactive Marketing Director. It was first presented at Highlight Midwest Des Moines on Oct 23, 2009.
23. Practicing what we preach If we’re going to sell interactive and social media, we have to practice what we preach!
24. Social Media Strategy Generate content that offers strong opinions about marketing in an effort to: Further communications with our clients Reach new business prospects Be a participating voice in the industry Improve brand awareness Increase site traffic
32. Results of Social Media(since launch Jan 2009) Search Rankings: “Des Moines Ad Agency” 2nd listing after “Super Pages” “Iowa Social Media” 1st and 2nd listings
33. Results of Social Media(since launch Jan 2009) Bottom line “I found you through this blog…” has generated: Ten New Business Meetings Four New PAYING Clients!
34. Web Traffic Results(since launch of social media Jan 2009) Traffic to Web site Site Visits +80% Page Views +33% Time on site +1:24