The document provides information about the 2013 Regional Scrum Gathering China conference, including details about sponsorship opportunities. The conference will take place in Beijing, Shanghai, and Suzhou from June 29th to July 6th. Sponsorship packages range from $1,000 to $40,000 and include benefits such as logo exposure, bag insertions, booth space, and conference passes. Additional offerings allow sponsors to have branded items like t-shirts, coffee mugs, and shuttle buses.

1. SPONSORSHIP PROGRAM

2. Scrum Alliance titled “Scrum Gathering” serves as a gathering
point for the agile community in China ever since 2009. It is
organized annually by the local agile community, attracts
growing number of agile practitioners and thought leaders from
China and all over the world, and develops quickly into the most
influential international agile conference in China.
2013 Regional Scrum Gathering China will happen in Beijing,
Shanghai, and Suzhou through June 29 to July 6.
ABOUT CONFERENCE
2013 Regional Scrum Gathering China
Beijing June 29~30
4 keynotes, 12 stage talks, open space. Estimated 300 participants.
Shanghai July 3~5
6 keynotes, 32 stage talks, panels, fancy agile games, code retreat,
open jam. Estimated 400 participants.
Suzhou July 5~6
Agile Executive Form, conference party, retrospective. Estimated
100 participants (invited only).
People
Just Like YOU!
Executive
Unit Manager
Project Manager
Product Manager
Testing Manager
Architect
Engineer
UX Designer
Business Analyst
Agile Coach
Agile Consultant
Startup
800
Delegates
300+
Enterprises
80+
Speakers
50+
Contributors

3. 3
SPONSORSHIP PACKAGE
Platinum sponsor: 10,000 USD
- Logo exposure at conference website, on-set demonstrations,
conference brochure.
- Bag insertion in conference Beijing, Shanghai, and Suzhou. Total
number of insertion: 800.
- Titled printings or gave-aways.
- Standard booth in conference Beijing, Shanghai, and Suzhou.
- Two pass for conference Beijing and Shanghai; one pass for
conference Suzhou; 70% purchase discount (by July 15)
- Online event plan via Weibo and Wechat, targeting at social network
followers.
- Newsletter once, targeting at all conference registrants.
Titled sponsor: 40,000 USD
Brand Awareness
- Logo exposure at conference website, on-set demonstrations,
conference brochure.
- Bag insertion in conference Beijing, Shanghai, and Suzhou. Total
number of insertion: 800.
- Titled printings or gave-aways.
On-set Promotion
- 15 minutes address in conference Beijing and Shanghai.
- Standard booth in conference Beijing, Shanghai, and Suzhou.
- One booth staff assignment.
Conference Pass
- Two pass for conference Beijing and Shanghai.
- One pass for conference Suzhou
- 70% purchase discount (by July 15)
Online Promotion
- Online event plan via Weibo and Wechat, targeting at social network
followers.
- Newsletter twice, targeting at all conference registrants.
Golden Sponsor: 5,000 USD
2013 Regional Scrum Gathering China
- Logo exposure at conference website, on-set demonstrations,
conference brochure.
- Bag insertion in conference Beijing, Shanghai, and Suzhou. Total
number of insertion: 800.
- Standard booth in conference Beijing, Shanghai, and Suzhou.
- Two pass for conference Beijing and Shanghai; one pass for
conference Suzhou; 70% purchase discount (by July 15)

4. 4
ADDITIONAL OFFERINGS
Upper-level Booth: 2,000 USD
Bag Insertion: 1000 USD
Notebook or Post-it: 1000 USD
Conference Bag: 2,000 USD
Conference Lanyard: 3,000 USD
SOLD OUT
2013 Regional Scrum Gathering China
Coffee Mug: 1,000 USD
Titled Water Station: 1,500 USDTitled T-Shirt: 2,000 USD
Door Post: 1,000 USD

5. 5
ADDITIONAL OFFERINGS
Titled Evening Event: 1,000 USD
Titled Stage: 1,000 USD
2013 Regional Scrum Gathering China
Titled VIP Lunch Meeting: 1,000 USD
Titled Weibo Wall: 1,000 USD
Titled Twitter Fountain:
1,000 USD
Titled Conference Party:
2,000 USD
Titled Executive Forum:
3,000 USD
Titled Shuttle Bus: 2,000 USD
Titled Fancy Agile Games:
2,000 USD
Titled Open Space Conference:
2,000 USD

6. FEATURED CONFERENCE PHOTOS
2013 Regional Scrum Gathering China
6

7. Highlight Events
•Enlightenment from Thought
Leaders
•Open Space Conference
(Beijing)
•Fancy Agile Games (Shanghai)
•Agile Executive Forum
(Suzhou)
STAGES
2013 Regional Scrum Gathering China
7
Stages: Shanghai
• Agile Practice in Internet Companies
• Agile Practice in Emerging Area
• Lessons from Agile Transformation
• Team, Coordination and Culture
• Coaching and Mentoring
• Enterprise Agile
• Agile UX
• Agile and Lean Startup
• Testing and Quality
• Software Craftsmanship and
engineering practice
• Enlightenment from Thought Leaders
• Fancy Agile Games
• Open Jam
• Code Retreat
Stages: Beijing
• Product Development with
Scrum
• High Performance Team
• Software Craftsmanship
• Enlightenment from
Thought Leaders
• Open Space Conference
• Kanban Pre-conference
Training
Stages: Suzhou
• Agile Executive Forum:
Panel on agile leadership
• Agile Executive Forum:
Leadership practice in
internet companies
• Agile Executive Forum:
Leadership practice in
large software companies.
• Retrospective Meeting
• Conference Party

8. 8
SPONSORSHIP AGREEMENT
SPONSORSHIP AGREEMENT
Sponsorship Level / Package(s):
-
-
-
-
-
-
-
Amount: __________________
2013 Regional Scrum Gathering China
PAYMENT & CANCELLATION POLICY
In regards to the opportunity of sponsoring the 2013 Regional Scrum
Gathering China, and for the benefits provided by the China Agile
Community (LETAGILEFLY.com) related to Sponsorship Level/Package
[listed above], we promise to pay the total Sponsorship amount
___________________ within 30 days of signing with the remainder due
on or before 30 days from the event Date. There is no sponsorship
cancellation policy and no refunds will be issued for sponsorship of the
Scrum Gathering.
Instructions:
Complete all sections. Sign and return to the email address listed
below. Read and initial the Policies & Regulations page. Please make a
copy for your files.
PLEASE COMPLETE:
- Company Name:
- Contact:
- Email:
- Phone:
- Address:
Return Forms to:
SCAN or PDF to: sponsor@letagilefly.com

9. 9
SPONSORSHIP AGREEMENT
POLICIES & REGULATIONS
This agreement indicates the policies and regulations set forth as part
of the agreement for Sponsorship with the LETAGILEFLY.com, Inc., a
China not‐for‐profit corporation, herein referred to as the
LETAGILEFLY.com, for any 2013 Regional Scrum Gathering China.
The LETAGILEFLY.com reserves the sole right to render all
interpretations, amend and enforce these policies and regulations and
to establish any and all further regulations not specifically covered
below to assure the general success and the well being of the
conference. The LETAGILEFLY.com reserves the right to decline,
prohibit, and deny any sponsorship that in its sole judgment is
contrary to the character, objectives, and best interests of the
conference or suitable for its attendee audience.
SPONSOR PAYMENT
Payment in full must be within 30 days of signing with the remainder
due on or before 30 days from the event Date. Should the
LETAGILEFLY.com, in its sole discretion, decide to accept a payment
after, sponsor acknowledges that such delay may result in missed
marketing deadlines and sponsor exclusion from specific marketing
campaigns and promotional opportunities.
SPONSOR CANCELLATION AND REFUNDS
There is no sponsorship cancellation policy and no refunds will be
issued for sponsorship of the Gathering.
EVENT CANCELLATION AND REFUNDS
In the event that the Gathering is postponed due to any occurrence
not occasioned by the conduct of the LETAGILEFLY.com or sponsor,
then the performance of the parties under this agreement shall be
excused for such period of time as is reasonably necessary after such
occurrence to remedy the effects thereof, and in any event for the
2013 Regional Scrum Gathering China
duration of such postponement. In the event that such occurrence
results in cancellation of the Gathering, the obligations of the parties
under this agreement shall be automatically terminated and all
payments made under this agreement shall be refunded to sponsor,
less a pro rata share of expenses actually incurred by the
LETAGILEFLY.com in connection with the Gathering.
AUTHORIZED REPRESENTATIVE
The sponsoring organization assumes responsibility for its authorized
representative to follow all Agreement Policies and Regulations.
OTHER REGULATIONS
Changes in the conference schedule and/or changes in speakers shall
not entitle a sponsor to a refund. Any and all matters not specifically
covered by the preceding rules and regulations shall be subject solely
to the decision of the LETAGILEFLY.com. The LETAGILEFLY.com shall
have full power to interpret, amend, and enforce these rules and
regulations, provided any amendments, when made, are brought to
the notice of sponsors. Each sponsor, for himself and his employees,
agrees to abide by the foregoing rules and regulations and by any
amendments or additions thereto in conformance with the preceding
sentence.
The following parties agree upon the terms of the agreement.
Company Name ___________________________
Signed ______________________________
LETAGILEFLY.com _________________________
Signed ________________________________

10. Contact: Shining Hsiong | Mobile: 86-139-1102-0445 | Email: sponsor@letagilefly.com
Conference Website: http://scrumgathering.cn
Weibo, Wechat, Twitter ID：scrumgathering
Community Website：http://letagilefly.com