BrightonSEO - Levi Williams-Clucas - Why local search isn’t just for local businesses
1. Why local search isn’t
just for local businesses
Levi Williams-Clucas | StrategiQ
https://www.slideshare.net/LeviClucas
@femkepants
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2. What is Local SEO?
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3. Local SEO (local search engine
optimization) is a series of actions and
strategies designed to improve your
visibility on Google and other search
engines when people close to your
physical location perform a search or
when a search includes a specific
location.
https://www.brightlocal.com/learn/what-is-local-seo/
#brightonseo @Femkepants #localforeveryone
#brightonseo @Femkepants #localforeveryone
7. Some things aren’t
just for small, local
businesses
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8. Trust-based SEO uses
generically local tactics for
national sites to create...
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15. Everyone needs Google My Business
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16. GMB Service Areas
Selecting large
towns/cities or even
just ‘UK’ - an easy
signal to reinforce
area coverage
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18. Multiple Offices
Use GMB profiles to cover
multiple areas with
offices.
Also allows for service-
specific optimisation.
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19. Multiple Offices
Offices across the UK
with individual
profiles to reinforce
national services
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22. Surprise Local SERPs
Lots of SERPs are
switching between
local and non-local -
GMB profiles help
protect your rankings
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28. Builds trust for
customers AND Google
Both Google and your
customers love reviews,
so if you’re not using
them - WHY NOT?!
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29. Reviews can make potential
customers 15% more likely to
buy when written by a verified
buyer
https://review42.com/resources/online-reviews-statistics/
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30. Google loves them
We know that reviews
are considered a
‘ranking factor’ and
have been seen in the
past to have direct
impact on visibility.
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34. Proves activity and
responsiveness
Want Google and
your customers to
know you care, you’re
active and you’re
responsive? Reply to
reviews!
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38. This one isn’t for
everyone...
Location pages can
easily be overused,
but they can also be
great for visibility and
UX
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39. Nationwide Visibility
Further consistency of
nationwide/ large
areas of coverage,
especially if there’s
multiple
offices/locations
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41. Surprise Local SERPs
As we’ve seen before -
some SERPs can’t
decide if they’re local
or not. Location pages
can help protect you
here too.
#brightonseo @Femkepants #localforeveryone
48. Trust building
Building links with
reputable trades and
business directories
can benefit customer
trust as well as
Google’s trust in your
business.
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