Export opportunities for Northern Ireland companies in Spain

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OPPORTUNITIES FOR NORTHERN IRISH COMPANIES
IN SPAIN

PRESENTATION OVERVIEW

OBJECTIVE

Highlight the export opportunities that exist for Northern Irish companies in Spain.

STRUCTURE

 Section A – Competitive overview of the Northern Irish economy.

 Section B – General overview of the Spanish economy and its principal imports.

 Section C – Review of the opportunities that exist for Northern Irish companies in each
of Spain’s 17 autonomous regions.

 Section D – Overview of McNeice Export Consulting Services in Spain.

“Almost anything made in the UK is
likely to sell well in Spain”
UK Trade & Investment web
www.mcneice-export.com 2

SECTION A -
NORTHERN IRELAND:
COMPETITIVE OVERVIEW

3

NORTHERN IRELAND’S ASSETS

HIGHLY SKILLED & SUPERIOR
EDUCATED INFRASTRUCTURE
WORKFORCE
 100% Broadband coverage.

 Excellent road network.
 Europe’s youngest population.  Proud industrial heritage &
 4 International ports.
work ethic.
 2 Internationally renowned
 3 International airports.
universities & a comprehensive  Highly respected education
network of training colleges. system.

COMPETITIVE COST CULTURE &
STRUCTURE CHARACTER

 Salary levels are up to 30% Perhaps our greatest
lower than similar EU asset!
locations.
As many visitors to
 Low levels of corporate Northern Ireland are won
taxation. over by it’s people,
history, natural beauty.
 Low property costs –
compared to similar
international locations.

NORTHERN IRELAND – WHAT WE DO WELL

Manufacturing Life Sciences Telecoms & Electronics

Connected Health Financial services Business Services

Software Technical Support


N. IRELAND: 2009 WHAT WE EXPORTED

WE EXPORT 36% OF ALL WE PRODUCE. LOOKS IMPRESSIVE, BUT IS IT REALLY?

Source: Dept. of Enterprise, Trade & Investment 2009 Export Survey.


N. IRELAND: EXPORT DESTINATIONS

WE EXPORT

 26.6% OF OUR
INDUSTRIAL GOODS TO
EUROPE.

 28.6% TO EIRE

 44.7% TO THE REST OF
THE WORLD (North America 19%)

EXPORTS TO SPAIN: 0.6%

Sources: Dept. of Enterprise, Trade & Investment 2009 Export Survey & Irish Trade Statistics: www.cso.ie/statistics/botrade.htm


N. IRELAND: PRINCIPAL EXPORT DESTINATIONS

LOST OPPORTUNITIES
HOW IS IT POSSIBLE THAT WE ONLY
 UK EXPORTS - SPAIN: 14 BILLION EUROS EXPORT 35M £ TO THE WORLD’S

 IRISH EXPORTS - SPAIN: 4 BILLION EUROS 12TH LARGEST IMPORTER, &
 N. IRELANDS EXPORTS - SPAIN: 40 MILLION EUROS (35 M£) 9TH LARGEST ECONOMY

Sources: Dept. of Enterprise, Trade & Investment 2009 Export Survey & Irish Trade Statistics: www.cso.ie/statistics/botrade.htm


SECTION B –
OVERVIEW OF THE SPANISH ECONOMY

9

THE REAL SPAIN – OVERVIEW

THE FACTS THE OPPORTUNITY
 State Structure: Constitutional  9th Largest economy in the world
Monarchy divided into 17 autonomous
regions  12th Largest importer in the
world
 Population: 46 Million

 GDP 2009: 1.2 Trillion Euros  5th Largest supplier to the UK.

 Exports 2009*: 214B Euros  Gateway to North Africa & Latin.

 Imports 2009*: 285B Euros  16.5M British & Irish tourist visit
 Principal Imports: Spain each year.
 Machinery & Equipment
 Energy  Excellent road, rail , air and
 Chemicals maritime connections
 Semi finished goods
 Food  Second most favorable fiscal
 Consumer goods system for SME’s in Europe
 Measuring & control instruments
Source: www.ine.es - These numbers are an estimated based on Jan-
Nov. actual + estimation for Dec. 2009.


SPAIN – COMMON MISCONCEPTIONS

FOOTBALL TOURISM BULL FIGHTS

OR World leading
World’s 3rd largest bank. World’s 3rd largest Telco. infrastructure company

UK Assets: Abbey (Ex - Alliance UK Assets: O2 UK Assets: British Airports
& Leicester and Bradford & Authority i.e. Heathrow,
Bingley) Stansted etc.
Sales 2009: 58 Billion Euros
Profit 2009: 9 Billion Euros Sales 2009: 14 Billion Euros

TABLE 1: SPAIN’S 2009 IMPORTS + % From UK & Eire


TABLE 1 ANALYSIS
Spain’s main trading partners in
 In 2009* Spain imported 190.7 Billion Euro 2009 were:
worth of goods from around the world.

 The United Kingdom was responsible for 14
 France: 35B €
Billion Euros of this total i.e. 7%  Germany: 20B €
 Italy: 17B €
 Ireland exported 4 Billion Euros worth of  Portugal: 16B €
products and service to Spain i.e. 2%.  UK: 14B €

The numbers sound reasonable until we look at the
percentage export penetration by sector:

United Kingdom -
> 5% export share in 10 sectors
1 - 5% export share in 9 sectors
< 1% export share in 3 sectors

Ireland
>5% export share in 3 sectors
1 - 5% export share in 6 sectors
*January to November data only – source: Spanish National Statistics
Institute - www.ine.es
< 1% export share in 13 sectors


SPAIN’S IMPORTS = OPPORTUNITIES FOR OUR COMPANIES
AUTOMOBILE
CAPITAL GOODS ENERGY PRODUCTS CHEMICAL PRODUCTS FOOD
INDUSTRY
20.6% - 38 B € 16.5% - 30B € 15.5% - 28B € 11.2% - 21B €
12.5% - 23B €

CONSUMER GOODS SEMI MANUFACTURED DURABLE CONSUMER GOODS RAW MATERIALS
11% - 21B € 6.8% - 13B € 3% - 6B€ 2.5% - 3.8B €

Source: www.ine.es
www.nibusinessinfo.co.uk


SPAIN’S PRINCIPAL IMPORTS FROM THE UK & EIRE

Source: Spain Business web: http://www.spainbusiness.com


SECTION C –
OPPORTUNITIES BY REGION IN SPAIN

16

SPAIN - OVERVIEW

BASIC FACTS

Spain is comprised of:

 15 regions
 2 island groups
 2 African protectorates

Each region has a
devolved government
with varying degrees of
independence from the
central government in
Madrid.

www.mcneice-export.com

COMPARISON - N. IRELAND & SPAIN

Northern Ireland &
Spain share many
similarities, especial
at a regional level.

For example:

 Regional
population size

 Regional GDP
growth

 Average regional
GDP per person

 Cultural links also
exist with the
Celtic regions of
Galicia, Asturias, E
xtremadura &
Cantabria.


CANTABRIA
KEY NUMBERS INVESTMENT
SUPPORT
 Capital: Santander
 Total population: 582,138
 GDP: € 14,052 M  Direct Aid for Investment
 GDP growth: 1.3 %  Financing for Investments
 Exports: € 2,410 M  Aid for R&D
 Imports: € 2,632 M  Aid for Training, etc.
 Foreign investment: € 46 M

BUSINESS SECTORS OPPORTUNITIES

Historic Chemicals – represents 15% of industrial output.
 Logistics
 Agri-Food
Automotive – Cantabria is a Agri-Food: National
 Automotive Components
 Chemicals centre for tier 1, 2 & 3 suppliers leader in canned fish
of the European car industry. and dairy products.
Developing
 Biotechnology HQ of the Environmental Hydraulics Institute – international
 New Technologies leader in wave energy – Cantabria is about to build a high
 Environment/Renewable tech tidal energy park.
Energies

ANDALUCÍA
SUPPORT
Capital: Sevilla
Total population: 8,202,220
 Direct Aid for Investment
GDP: € 149,910 M
 Financing for Investments
GDP growth: 0.8 %
 Aid for Training
Exports: € 16,810 M
Imports: € 27,234 M
Foreign investment: € 545.


Historic Aeronautical - 850M€ industry Renewables -
– Part builds the Airbus A380 & National leader in
 Agro-industrial sector 400M Biomass, Solar and
 Metallurgical-mechanical wind energy –
 Aeronautical Currently building a
Agro – Industry : 13.B € industry -
over 20000 companies in the sector. component sector
Developing to service these
ICT – 4.5B€ Industry – 15% growth – sectors.
 Biotechnology
 Renewable energies 30000+ people working in the sector
 IT & Communications - 93 tech parks and 10 R&D centers


ARAGÓN
SUPPORT
Capital: Zaragoza
Total population: 1.3 M  R&D incentives
GDP: € 34,000 M  Start-up incentives
GDP growth: 1.1 %  Financial
Exports: € 8,480 M  Training
Foreign investment: € 99 M


Historic Agri -food - 471M€ are being Motor vehicles –
invested by Spain’s Rural largest General Motor
 Agri food-industrial sector production plant in
 Motor vehicles Development Program to help
 Aeronautics maintain leadership in this Europe, supports 350
 Logistics sector. suppliers.
Developing
Industrial & Logistics – Aragón is in the heart of the Ebro Valley
 Biotechnology which is one of Spain’s key manufacturing hubs for
 Environmental Renewable energies & construction machinery, agricultural machinery, paper, iron
recycling and steel, electronics, chemicals and agri-food.
 Information and communication tech.

ASTURIAS
SUPPORT
Capital: Oviedo
Total population: 1.1 M
 Non refundable subsidies
GDP: € 23,877 M
 Loan subsidies
GDP growth: 1.2 %

Capital Goods – leading Agri – Food: Extremely
Historic national and international strong national player
 Agri-food player in the manufacture of in the production of
 Capital Goods capital goods for mining, dairy products and
construction, defense, transport meat.
& renewable energy.
Developing
Renewable energy & Gas: Asturias already produces 53%
 Technology & Communications more energy than it requires, with enormous potential
 Renewable Energy remaining. Heavy investment in Liquefied Natural Gas is also
in progress.

BASQUE COUNTRY
SUPPORT
Capital: Vitoria
 Financial Support
GDP: € 68,699 M
 Multiple SME programs
GDP growth: 2.1 %


Historic Tourism – Eco tourism is an industry that the Basque regional
government has earmarked for development.
 Industrial
 Petro – chemicals
Industrial: Few regions in Europe has fought as hard as the
 Electronics
Basque Country to maintain its industrial base. Today this
Developing region is heavily industrialized and a major national and
international producer of capital goods, steel, machine
 Tourism
tools, household appliances.
 Aeronautics
 Software


CASTILLA & LEÓN
SUPPORT
Capital: Valladolid
GDP: € 58,515 M  Non refundable subsidies
GDP growth: 0.9 %  Loan subsidies

Automotive: Fiat, Nissan, & Aerospace –
Historic Renault have 4 major Currently using its
 Agri-food automotive plants in this region. strength in composite
 Automotive development to
 Logistics sector Agi-food: Annual sales of 11.2
leverage access to the
Billion Euros with 3500
Developing aerospace industry.
companies in the sector.
 Biotechnology and
Renewable energy: One of Spain’s largest producers of
Chemicals/Pharmaceuticals
 Security renewable energy – massive potential still exists in wind,
 Information and
 Energy Communications solar and biomass – 500 companies are already working in
 Aerospace Technology this sector.

CASTILLA LA MANCHA
SUPPORT
Capital: Toledo
Total population: 2 M
 Yes, but depends on the
GDP: € 36,949 M
scope of the project.
GDP growth: 0.7 %

Renewables: Currently
Historic Agi- food: This region excels in investing almost 4000
wine, cheese and olive oil M€ in the
 Agri – food production with over 2500
 Logistics development of its
companies playing a role. renewable energy
Developing sector.

 Aircraft Aeronautical: Apart from helping to build the Eurocopter
 ITC this region is investing heavily in the aeronautical sector
 Tourism with the opening of carbon fiber plants and the
development of regional airports.

CATALUÑA
SUPPORT
Capital: Barcelona
Total population: 7.4 M  Training
GDP: € 204,128 M  Capital Investment
GDP growth: 0.7 %  Renewable & Energy
Exports: € 50,314M
Foreign investment: € 3,360 M


Historic Food & Beverage: Represents ICT - Over 155
22% of Spain’s total food and research agencies and
 Food & Beverages 1700 ICT companies
beverage production – 4000
 Industrial makes Cataluña one of
 Chemicals companies – opportunities for
ingredient suppliers, packaging Europe’s largest
 Shared services centre
and processing tech. innovation centers.
Developing
 Bio-pharmaceuticals Bio-pharmaceuticals: Over 50% of all Spanish laboratories,
 Information and Communication Tech. 60% of all production and 66% of all fine chemical companies
 Renewable Energies are based in Cataluña.
 Aerospace

VALENCIAN COMMUNITY
SUPPORT
Capital: Valencia
Total population: 5 M
 Training and job creation
GDP: € 106,209 M
 Environmental projects
GDP growth: 0.5 %


Chemical: Spain’s second largest Food & Beverages:
Historic This region is Spain’s
exporter of rubber and plastics.
 Automotive most important
 Tourism Industrial: Over 1.400 M€ of exporter of citrus
 Food & Beverages machinery are exported from fruits.
 Textiles & Fashion
Valencia.
Developing
Audiovisual: This region has invested heavily in this sector
Audiovisual by building “The City of the Light”, Europe’s most advanced
Marble & Natural Stone film studio . This is expected to create excellent national and
Hospital Equipment
international investment opportunities.

EXTREMADURA
SUPPORT
Capital: Mérida
Total population: 1.0 M  Publicly funded Venture
GDP: € 18,158 M Capital company that offers
GDP growth: 1.8 % funding support of up to
Exports: € 1,235M 49%.
Imports: € 1,375 M  Special R&D funding project.


Extremadura's is one of the poorest regions in Spain with a
Historic historically low level of economic development compared
to other regions.
 Packaging & Wrapping industries
 Agri-food
However, this region does have enormous potential for
tourism due to it’s rich cultural heritage.
Developing
Extremadura also has a potentially bright future as a major
Tourism producer of solar energy.
 Renewable energy


GALICIA
SUPPORT
Capital: Santiago de Compostela
Total population: 2.8 M  Grants for up to 30% of the
GDP: € 56,419 M total investment are
GDP growth: 1.8 % available.
Exports: € 15,613 M  Loans at 0% over 15 years
Imports: € 15,461 M (Renewable energy only)


Historic Fishing: Galicia is the
Mining: Over 70% of the world’s centre of Spain’s
 Automotive roofing slate comes from fishing industry which
 Textile Galicia. The region is also rich in has resulted in the
 Naval Construction natural granite deposits. creation of a large
 Mining
 Fishing canning industry.

Developing Renewable Energy: In recent years Galicia has begun to invest
 TIC heavily into Wind and Solar energy. Leading to an investment
 Biotech surge in this region.


LA RIOJA
SUPPORT
Capital: Logroño
GDP: € 8,120 M  Investment and R& D
GDP growth: 1.5 % subsidies are available.
Imports: € 980 M
Foreign investment: € 0.4 M

OPPORTUNITIES

BUSINESS SECTORS Agri- food: The wine and Renewables: The
sausage industries are both largest bio-diesel plant
Historic major employers. in Europe has just
been built in La Rioja.
 Agr-food Aerospace: La Rioja is actively trying to The region has also
 Footware develop this sector after the success of invested heavily in
 Automotive the company MAZA in gaining contracts wind energy.
with EADS etc.
Developing
Automotive: Mercedes-Benz, Nissan, Opel, Seat and
 Renewable energy Volkswagen all have factories in this region and this has lead to
 Aerospace many opportunities for component suppliers.

MURCIA
SUPPORT
Capital: Murcia
 Large number of incentive
GDP: € 184.463 M
available in:
GDP growth: 1.5 %
 R&D
Exports: € 4.570 M
 Loans etc.
Imports: € 10.400 M

OPPORTUNITIES
BUSINESS SECTORS
High Tech: The region
Agri-Food: Murcia is one of has a long-term plan
Historic Spain key agricultural regions, aimed at developing
 Agri-Food however a lack of water has it’s technological
 Tourism forced this region to invest in infrastructure.
 Construction other sectors.

Developing Renewables: Murcia is currently building up a electronic
components segment aimed at supporting the regions solar
energy plan. As with over 3000 hours of sun per year the
 Plastics
region has enormous potential.
 ITC

MADRID
SUPPORT
Capital: Madrid
GDP: € 194,184 M  Subsides and financial
GDP growth: 1.6 % support are available.
Exports: € 21,564M

OPPORTUNITIES
BUSINESS SECTORS
Renewable Energy: Like many other regions in Spain, Madrid
is investing in and leveraging its climatic advantages to help
Historic grow its renewable energy sector.
 Logistics ITC: Madrid has over
Environmental: This sector in
 Banking 12000 ICT companies
Spain comprises over 2000
 Services accounting for 25% of the
companies and has sales of
11B€. national total.
Developing
 Health Science Health- Science: One quarter of all Spain’s biotech companies
 ICT are based in Madrid, accounting for 60% of the sectors
 Clean Tech turnover.

NAVARRA
SUPPORT
Capital: Pamplona
Total population: 0.6 M  R&D
GDP: € 18,674 M  Training
GDP growth: 1.9 %  Capital investment

OPPORTUNITIES
BUSINESS SECTORS
Health Science: Through The Renewables:
Historic University of Navara the Navarra is
 Industrial government of Navarra is looking to leveraging its
 Automotive build a vibrant health sciences industrial heritage
 Plastics & Rubber sector. and natural
advantages to
Developing Automotive: The region has a invest heavily in
thriving car components sector that this sector.
 Renewable energies supports the huge Volkswagen car
 Health science factory.

CANARY & BALEARIC ISLANDS

KEY NUMBERS OPPORTUNITIES
Capital: Palmas Gran Canaria
/ Santa Cruz de Tenerife The economies of the
Total population: 2 M Canary and Balearic
GDP: € 43,480 M Island groups are almost
GDP growth: 1.3 % entirely focused on
Exports: € 2,275M tourism.
Foreign investment: € 52 M However , efforts are
being made to develop
both the Health Science
and ITC industries on
Capital: Palma de Mallorca both island groups in
Total population: 1.1 M order to help support
GDP: € 27,473 M their long term
GDP growth: 1.8 % development and to offer
Exports: € 1,506 M an alternative to tourism.


SECTION D –
MCNEICE EXPORT CONSULTING

35

MCNEICE EXPORT CONSULTING
What does McNeice Export Consulting do?

 We help companies to sell and source suppliers in Spain.

How do we achieve this?

 By offering a complete range of consulting services that help companies achieve their objectives.

What services do we offer?

Our principal services are:

 Market research
 Finding , selecting and managing distributors and Sales Agents.
 Marketing – adapting our customer’s message to the Spanish market.
 Internet – optimizing webs for the Spanish market.
 Sourcing and managing suppliers.
 Strategic & Operational Planning – for those companies that wish to establish
a permanent presence in Spain.

Where can I find more information?

 www.mcneice-export.com
 www.miagentecomercial.es/eng
 Give us a call: 00 34 942 22 97 08


Paseso Menéndez Pelayo, 10
Santander, Spain

T.: + 34 942 04 95 75
M.: + 34 687 624 217

info@mcneice-export.com
www.mcneice-export.com


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