What difference do you want your product to make? What difference does you owning it make? What kind of value do you create for the stakeholders? How is your product making the world a better place for your grandkids? How are you catalysing learning in your product organisation? How do you integrate value creation, learning, and fun when developing your product? Some of these questions have more obvious answers than others. Olaf will guide you through these and more so that you gain clarity in why you own your product the way you do - and how you may want to change it. It’s all about the difference you want to make. Intention is everything. Ignorance may kill you.