These slides accompany LexBlog's recorded webinar, available at https://vimeo.com/lexblog/top5. The way you used to build your business simply doesn't work anymore. Referrals, local meetings and lunches won't get you where you need to go. The marketplace is too crowded and your potential clients are too discerning and time constrained. In this free webinar licensed attorney, Kevin McKeown will walk through how blogging can create the visibility online that today's lawyers need. Law firm CMO Eric Fletcher will offer additional insight into how building an online network to demonstrate subject matter expertise will take lawyers and firms to the next level. After you've reviewed the slides and watched our webinar recording, please provide us with some quick feedback so we can improve future LexBlog client webinars. Survey Link: http://surveymonkey.com/s/LexBlogTop5

1. Top 5 Reasons Lawyers Should Blog
March 26, 2014
Kevin McKeown
President, LexBlog
Eric Fletcher
Chief Marketing Officer
Twitter hashtag: #LexBlogTop5

2. Meet the Presenters
2© 2014 LexBlog, Inc. Proprietary
Kevin McKeown
President, LexBlog
Eric Fletcher
Law firm CMO
kpm@lexblog.com
@kevinmckeown
Blog: Leadershipcloseup.com
erfletcher@gmail.com
@ericfletcher
Blog: Marketingbrainfodder.com

3. Today’s Agenda
 “Old School” Networking
 Networking in the “New Normal”
 Top Five Reasons Lawyers Should Blog
 Your Call to Action
 Hit us with questions
© 2014 LexBlog, Inc. Proprietary 3

4. LexBlog Core Beliefs
Building online visibility is imperative
for driving business development today
Authentic online engagement
accelerates relationships and
word of mouth
A lawyer’s best work comes via
relationships and word of mouth
© 2012 Vertafore, Inc. Proprietary 4

5. “Old School” Networking
© 2014 LexBlog Inc. Proprietary 5
 Lunches
 Meetings
 Rotary
 Local
events

6. The internet is
changing how
we do business
© 2014 LexBlog Inc. Proprietary 6
How are you
adapting?
Networking in the “New Normal” Today

7. Writing Best Way to Demonstrate Expertise
© 2014 LexBlog, Inc. Proprietary 7
“The ease of blogging puts your name and expertise on the
internet to potential clients who are searching for that particular
expertise.”
-Keith McMurdy, Partner, Fox Rothschild
"Blogging enables me to share what I know in a way that’s
far more immediate and far more effective than your basic
press release.” Bill Marler, Partner, MarlerClark

8. © 2014 LexBlog Inc. Proprietary 8
Poll Question

9. Top 5 Reasons Lawyers Need
to Blog

10. 1. You Cannot Afford Invisibility
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Photo by mondi

11. 2. Share Your Expertise Exponentially
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12. 3. Your Future Clients Are Googling You
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 78% of executive-level buyers go online to
look for legal counsel
 In person referrals still confirmed online

13. © 2014 LexBlog Inc. Proprietary 13
Exercise

14. Search: Eric Fletcher
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15. Search: Kevin McKeown
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16. 4. Your Competition is Already Doing It
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Attorneys from AmLaw 200 firms publish a total
of 660 blogs, a 71 percent increase over 2010.

17. 5. Be More Profitable
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18. Your Call to Action
Bring to life online what makes you unique
– blogging is a great way to demonstrate
your passion, authority and expertise.
Homework
 2014 Report on the State of the Legal
Market by Georgetown Law (PDF)
 The Nature of Disruptive Innovation in
Professional Services (Video)
18© 2012 Vertafore, Inc. Proprietary
Disruptive Innovation Conference

19. © 2014 LexBlog, Inc. Proprietary 19
Questions?
?
?
?
?
? ?

20. LexBlog
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 Empowering lawyers to network online
 Helping lawyers drive powerful business
development for more than 10 years
 World’s largest network of professional blogs
on lxbn.com
 Recognized as industry’s authority on social
media marketing
 Publishing more than 60,000 blog posts from
8,000 authors on lxbn.com
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