Social Media and Behaviour Change Case Studies

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Lincoln Social Computing Research Centre

Technologie Business

Derek Foster PhD Student @derekfoster [email_address]

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Stepmatron user steps input interface Comments board for rankings interface

@electromagnates www.electro-magnates.com

Closed for snow in 2010 The weekend (University of Lincoln)

Prototypes are online consuming live energy data

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Modeling physical activity propagation, such as the activity level and intensity, is the key to prevent the cascades of obesity, and help spread wellness and healthy behavior in a social network. However, there has been lacking of scientific and quantitative study to elucidate how social communication may deliver physical activity interventions. In this work we introduce a Community-level Physical Activity Propagation (CPP) model to analyze physical activity propagation and social influence at different granularities (i.e., individual level and community level). CPP is a novel model which is inspired by the well-known Independent Cascade and Community-level Social Influence models. Given a social network, we utilize a hierarchical approach to detect a set of communities and their reciprocal influence strength of physical activities. CPP provides a powerful tool to discover, summarize, and investigate influence patterns of physical activities in a health social network. The detail experimental evaluation shows not only the effectiveness of our approach but also the correlation of the detected communities with various health outcome measures (i.e., both existing ones and our novel measure, named Wellness score, which is a combination of lifestyle parameters, biometrics, and biomarkers). Our promising results potentially pave a way for knowledge discovery in health social networks. NhatHai Phan CIS Department, University of Oregon, Eugene, OR

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Due to the high utility costs in Cabanatuan City, the solar panel system is rapidly approaching. People in the middle and lower income classes of the country particularly feel the effects of inflation. In order to address the ongoing rise in oil prices and pollution, the government has made the development of renewable energy one of its top priorities. In order to help consumers reduce their utility costs, save money, and produce greener energy, a study on the installation of a solar panel system at home was carried out. The researchers gathered some data from consumers to be utilized as the basis for the contractors' computations, where the adoption of a 3kw on-grid solar panel system was recommended to those respondents with power bills under ₱2,400. The project costs approximately ₱150,000 in total, including installation and permits, and can save approximately ₱2,300 monthly. This investment has a 5.4-year payback period and a total savings of ₱402,000 over a 20-year period. The consumption analysis revealed a sensitive effect on savings and investment payback periods. The study proved that the project's long-term savings can be more than double the initial investment. A SWOT analysis was also performed to highlight the advantages and disadvantages of having an on-grid solar panel, as well as the benefits of clean energy and gas reduction in our environment that future generations could benefit from. The project's cost-benefit is a win-win investment for everyone who wants to save money while also enjoying cleaner air in the long run.

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Researches indicate that energy behaviour is the key to energy conservation and suggest that comparative feedback on energy usage can generate savings in residential and organizational settings. In implementing comparative feedback in workplace, there are two different ways to disaggregate collective energy consumption and apportion it to building users; individual or group level. This research uses agent-based modelling and simulation to examine the impact of applying different approaches of energy data apportionment to change staff behaviour toward energy consumption reduction. A simulation model of energy consumption in workplace as a base model is a re-implementation and simplification from former research. Several psychological factors and decision-making mechanism are then being added as an extension. The model divides staffs into four energy awareness stereotypes based on motivation level. Sensitivity analysis suggests that motivation is an important factor in changing user’s behaviour and the experiment results indicates greater potential for energy saving when energy usage is apportioned to group level. The significant difference of energy consumption level makes user with low and medium motivation should become the target of energy reduction campaign.

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Social Electricity is a Facebook application that aims to make citizens aware of their electrical energy consumption, by means of comparisons with the corresponding electrical consumption of their friends, as well as with the total consumption in the street / neighbourhood / village / city / country where they live. By effective and realistic comparisons, the consumers may perceive their energy behaviour and take steps to reduce their electricity and carbon footprint. Moreover, people may view statistics concerning the areas with the least/most energy consumption in their neighborhood, province or even the whole of Cyprus. These slides have been presented by Andreas Kamilaris during the 2nd ITU Green Standards Week, in Paris, France, on 19 September 2012, in an award ceremony for the best and most innovative Concept Paper for a “Sustainable Energy for All” ICT application. The International Telecommunication Union (ITU) is the United Nations specialized agency for information and communication technologies (ICTs). Social Electricity presents high interest due to its innovation, usefulness and smart design. It constitutes a research project of the Computer Science Department, University of Cyprus, in collaboration with the Electricity Authority of Cyprus (EAC), aiming to motivate people to become more aware of their electricity consumption. Social Electricity is an innovative initiative worldwide and has recently been awarded the first prize in the 2nd ITU Green ICT Application Challenge (http://www.itu.int/ITU-T/climatechange/greenict/201206/index.html). Social Electricity is available at the link http://apps.facebook.com/socialelectricity/. You must have a Facebook account in order to use it and register a valid P.O. code in Cyprus (4-digit codes like 2302). You can LIKE our FB page to be informed about latest news of the project (https://www.facebook.com/SocialElectricity).

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