2. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
Table of Contents
Actions
Action examples
Action success tips
Rewards
Reward success tips
News
News success tips
Join the Conversation
Conversation success tips
Leaderboard
Leaderboard success tips
Featured Post
Featured post success tips
3. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
ACTIONS
Description:
Cards with image and text, describing influencers’ tasks
Actions can link to rewards to incentivized community
Purpose
Motivate community to share on social networks
Social engagement, increasing customers and sales,
market research, etc.
Action Types
Post on Facebook/Twitter: Share links, tag friends, Tweet
at key people
Survey/Vote: Ask community questions for market/
product research (or just for fun)
Like/Follow on Facebook/Twitter: Send community to
branded social networks to follow/like page
Drive Traffic To Link: Link for community to visit
Submit Video/Photo: Community submits photos/videos
based on specific question
Brand can use in any of marketing needs
Watch Video: increase view count
5. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
ACTION SUCCESS TIPS
Keep between 3-6 actions in community
live at all times
Add 2-3 every few days
Combine two actions
Make your brand more human by adding a
personalized confirmation message
Get creative with your community’s
tasks for social networks
Don’t share landing pages/product
releases too frequently, or friends become
desensitized to your content
Subtly branded photos/challenges will
engage the right demographic and increase
brand sentiment
Help users feel influential and exclusive
by asking for their opinion
With fill-in-the-blank tweets, go over the
character limit to prompt editing
6. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
REWARDS EXAMPLE:
Description
Incentives given by the brand
to community members who
complete certain actions
Purpose
The initial motivation for your
community to complete actions
based around your brand on
their social networks
Reward Options
Everyone wins a small gift (ex.
$2-$7 in value)
Enter for a chance to win a
larger gift (ex. $50 in value / 200
participants)
7. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
REWARDS SUCCESS TIPS
Adding a new reward weekly works well
Only having one reward in your
community is okay too
With 2 rewards in your community at a
time, cycle out actions at varying times,
leaving actions that are associated with a
reward in the community longer
Variable rewards leave users in the
dark about which actions unlock which
rewards
This surprises and delights them, keeping
them interested in completing actions!
Try running a sweepstakes for a high
value item
Do so once a month to boost excitement
and add in more “Easter eggs”
Rewards can be giveaways or
sweepstakes
8. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
EXAMPLE:
Description
Slider section where companies can
place images that link to external page
(providing link is optional)
Can have up to 4
Purpose
Drive awareness and interest in new
product releases, updates, etc.
Highlight actions from community
NEWS
9. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
NEWS SUCCESS TIPS
Keep news section fresh
Keep 2-3 news section active at a time
Switch every other day
Community enables you to build a
meaningful relationship with your
biggest advocates
Don’t oversell a customer who’s already
sold
Keep interactions human sounding
Feature users in news section
This incentivizes thoughtful responses and
builds excitement into action participation
Use news section to post results of polls
and breaking news/information from
your industry
If news is time sensitive, make sure the
timing is advertised so your community
can act fast
10. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
EXAMPLE:
Description
Where the brand can ask
questions and facilitate
community conversation
Comments on this
discussion get posted to
Facebook for added visibility
Purpose
Build conversation and
community among
influencers with love for
your brand
Build Facebook
conversation and comments
about brand Can be used
for any type of discussion
item (i.e. product reviews,
market research, etc.)
JOIN THE CONVERSATION
11. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
CONVERSATION SUCCESS TIPS
Depending community size, replace the
conversation prompt weekly
Keep 2-3 news section active at a time
Switch every other day
Community enables you to build a
meaningful relationship with your
biggest advocates
Don’t oversell a customer who’s already
sold
Keep interactions human sounding
Feature users in news section
This incentivizes thoughtful responses and
builds excitement into action participation
Use news section to post results of polls
and breaking news/information from
your industry
If news is time sensitive, make sure the
timing is advertised so your community
can act fast
12. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
EXAMPLE:
Description
A section where community
members can see how they
rank against each other
Purpose
Build a level of friendly
competition to drive
influencers to take more
actions and be more
involved with your brand
You can rank community
members by influence level
or score
LEADERBOARD
13. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
LEADERBOARD SUCCESS TIPS
Use leaderboard to rank any way you like
Depending on goals, use the leaderboard to
drive competitive nature in your users and
push them to perform for your brand
If your goal is to acquire more users...
The learderboard can be based on how
many friends they have brought into the
community
Or how many friends they have gotten to
sign up for/buy your product
If your goal is to increase engagement and
manage social conversations...
You can have the leaderboard based on
number of actions completed
Or as a measurement score of how much
engagement users have created on the
posts linked to your actions
14. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
EXAMPLE:
Description
Facebook Post embedded in
the community page
Clicking on the post will
instantly bring influencers to
Facebook – where they can
like, comment, or share
Purpose
A way to increase
engagement on Facebook
posts
Lets influencers see valuable,
targeted information
FEATURED POST
15. Mavrck Community Platform Overview | Your Influencer Activation Engine | 2015
Featured Post SUCCESS TIPS
If there is a post on your Facebook page
you want more engagement on...
Use it as the featured post
This will drive more views and comments
If there is a product or message you are
trying to push...
Combine a post in the featured post
section with user actions
This will drive more views and comments
around a specific topic
If there is a time sensitive message
(coupon, sweepstakes, etc.) that you
want your community members to see...
Use the featured post section to increase
urgency and views
