1. KATE SPADE
“VACATION IS A STATE OF MIND”
Objectives
• Email & Data Acquisition
• Brand Engagement online & in-store
Solution
• Various media drove consumers to the engagement site where
they were directed to filled out a simple registration form and
be opted into receiving emails from Kate Spade.
› Consumers could also enter via a print piece in Kate Spade
retail stores or via a retail sales associate’s iPad with their
assistance.
• Once the form is completed, consumers proceeded to the
thank you/tell-a-friend page where they could share the
promotion via email, Facebook and Twitter to help spread the
viral awareness of the program!
• Consumers were encouraged to upload a photo with the
promotion specific hashtag on Instagram for bonus entries.
Prizing
• Three Grand Prizes: $1,500 Kate Spade gift card