1. 1
TAG Heuer (B2E)
“2014 TAG Heuer Manufacturing Rewards”
Drive Sales & Employee Engagement
Objectives
 Encourage sales associates to register and complete the TAG Heuer training academy
 Provide an incentive for sales associates
Solution
 Sales associates at TAG Heuer retail locations are required to complete the TAG Heuer
Training Academy in order to gain access to the incentive program.
 Once completed, sales associates register for the incentive program and receive a TAG
Heuer-branded Visa debit card with a zero balance.
 When a participant makes a valid sale of a TAG Heuer timepiece, his/her store manager
will electronically assign or download and provide the participant with a unique code.
 Each code entered by the sales associate offers a chance to win varying cash amounts
or physical prizes, plus the participant will earn a Sweepstakes entry for the applicable
Weekly Entry Period as well.
 Once the sales associate plays the pachinko-style game moving the participant through
the inners of a TAG Heuer watch, a cash amount is displayed and instantly loaded onto
their TAG-branded Visa debit card or one of the physical prizes (iPad Mini or TAG Heuer
Travel Bag) are sent to the participant directly. Sweepstakes prizes awarded weekly.
Prizing
 Instant Prizes: Various dollar amounts (from $15 to $500), iPad Mini or TAG Heuer
Travel Bag
 Sweepstakes Prizes:
 ENTRY PERIOD 1 PRIZE: $2,500 USD cash.
 ENTRY PERIOD 2 PRIZE: A 55" flat screen TV.
 ENTRY PERIOD 3 PRIZE: Canon EOS 5D Mark III Digital Camera kit..
 ENTRY PERIOD 4 PRIZE: $1,500 USD cash.
 ENTRY PERIOD 5 PRIZE: A TAG Heuer Carrera watch.
 ENTRY PERIOD 6 PRIZE: $1,000 USD cash.
 ENTRY PERIOD 7 PRIZE: A 13" MacBook Pro with Retina display.
 ENTRY PERIOD 8 PRIZE: $5,000 USD cash.
 ENTRY PERIOD 9 PRIZE: A $5,000 USD American Express gift card
 Charity Match: TAG matches sales associate winnings at 10% and donates to Jewelers
for Children Charity (up to $100,000)