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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
How effective is the combination of your main product and ancillary products?
This photo resembles a shot from my teaser trailer; I chose to do this so it is recognisable to the audience and shows a clear linkage. The clock is the same clock that features in my teaser trailer. The shadows resemble a key horror convention that I have used repeatedly in my trailer. This reinforces the important key element of time. This is the only picture on my film poster because I wanted my magazine to focus on the female character. As this is the only picture on the poster it allows the focus point to be on the element of time and ensure the audience that it is a vital theme.
I chose to break conventions breaking down each element in my poster and not having the picture cover the whole poster. I decided to do this so each aspect captures the audience’s eye, because every tiny detail matters. However conforming to conventions, the picture is still in the centre, making it the upmost important part to look at.
The name of the protagonist isn’t shown in my teaser trailer, it is only on my ancillary products. This is because I don’t want to conform the Hollywood trailers because I don’t want the audience to watch the movie because of casting, I want them to watch it because of the messages in the film and the plot – conforming to Indie, Art house films. This font is exactly the same font used in my teaser trailer and film magazine poster. It is inspired by the gothic rock band ‘Evanescence’. This linkage shows that I have considered familiarity for the audience and for them to recognize the title. This prompts my film and increases marketing.