1. A REPORT ON ORGANISATION
STUDY
BY
ANUMOL KOSHY

2. EEEEEEE
EASTERN CONDIMENTS PRIVATE LIMITED

3. INTRODUCTION
• An organization is a planned co-ordination of a number of people.
• The achievement of some specific goals through division of labour,
and hierarchy of authority.
• An organizational study involves the study of the structure and
functioning of its departments.
• Eastern condiments pvt ltd adimali was selected for the
organization study.

4. OBJECTIVES OF THE STUDY
Primary objective
• To understand the organization structure and processes in a practical setting.
Secondary objectives
• To have an overall understanding of the company and to familiarize with its various
functions
• To get an idea about how different functional departments are structured and how
each one of them operate
• To know how the key business processes are being carried out in a manufacturing
firm.
• To understand the various policies and programmes of the firm.

5. LIMITATIONS OF THE STUDY
• The findings need not be conclusive but only indicative.
• Area of concentration was mainly eastern condiments adimali.
• The time span of this project was very limited to collect all the
information

6. COMPANY PROFILE
• The eastern group of companies founded by Mr. M.E. Meeran, and it was
established in 1969.
• The first name of the company was “eastern trading company”.
• In 1975 eastern agency started in adimali town. in 1983 the company started its
operation by the name eastern coffees& curry powder.
• The “eastern condiments pvt. Ltd started in 1991.
• With a dream, making good products available to the common man at the right
prices., is a pioneer in the state to produce packaged curry powders, masala
powders, spices and coffee powder.
• the company sell its products in Kerala and outside Kerala

7. VISION
•To be preferred supplier of products and services of outstanding
value.
•To be the preferred employer in the industries we are in.
•To be the preferred business partner of all our stake holders.
MISSION
• To provide good quality goods to the present and prospective
customers.
• To have continuous availability of products of eastern.
• To give the ‘customers delight ‘that is giving more than what is
expected by the customer.

8. PRODUCTS
1.SPICE POWDERS
• eastern turmeric powders
• eastern chilly power
• eastern coriander power
• eastern black pepper
powder
• eastern ginger powder
• eastern kashmiri chilli.
2.BLENDED SPICE
POWDERS
• garam masala
• sambar powders
• rasam powders
• kulambu masala
• pickle powders
• pavbhaji
• channa masala
• tandoori masala
• chicken masala
• chickenfry masala
• fish masala
• meet masala
• biriyani masala
• kebab masala
• egg curry masala
• chat masala

9. OTHER PRODUCTS
• EASTERN PICKLES
• mango
• ginger
• lemon
• gooseberry
• mixed veg
• fish
• prawns
• garlic tender mango
• BEVERAGES
• Adimali kappi(coffee)
• eastea (tea)
• EASTERN RICE BASED PRODUCTS
(FOR BREAKFAST)
• puttupodi
• idlipodi
• dosapodi
• pathiripodi
• appampodi
• chambaputtupodi

10. MAJOR COMPETITORS OF EASTERN
• The company faces competitors mainly from three different
states like:
• Kerala - Melam, Priyam, Saras, Brahmins, Ruchi, Double
Horse, Nirapara
• Karnataka -MTR.
• Tamilnadu – Shakthi

11. ORGANISATION
STRUCTURE

13. FUNCTIONAL DEPARTMENTS OF EASTERN
1. Human resource and administration
department
2. Marketing department
3. Finance department
4. Production department
5. Information technology department
6. Production planning and control
department
7. Purchase department
8. Maintenance department
9. Quality control department
10. Export department
11. Taxation department

14. STRENGTHS
Well known for its quality.
60-70% market shares.
Good customer relationship.
largest exports of spice powders
direct distribution
Quality control lab
Computerized network
Availability of skilled labours
WEAKNESSES
Not much of advertisements in medias
Location of factory
the consumers are having only the image
curry powder
Consumers are not aware about the ISO
certification
The employees are not much satisfied with
and benefits
OPPORTUNITIES
50% of the households are still using
product
Food needs is physiological need
Change in the life style of people
The north India market
Company should focus the foreigners market
THREATS
Increase in competition in the local markets,
national markets and in export.
The price of raw materials are increasing
Change in consumer taste and preference
Threat of new entrance and modification of
SWOT
ANALYSIS

15. FINDINGS
• Eastern holds 65-70% of the market share in Kerala.
• The company has direct sales to more than 40000 shops in Kerala.
• The company is always in the forefront of absorbing and adapting the latest in product and
manufacturing technology to maintain its leadership in the industry.
• And the company is an ISO 22000 certified company.
• The company got prestigious award for outstanding export performance.
• The company’s own vehicles undergoing distribution aids to give an important mode of
advertisement
• Departments are computerized and it helps to easy handling of jobs.
• The company spends small amount for advertisement.
• Increasing the exports also helps the company to increase its market share.

16. SUGGESTIONS
• Eastern have to advertise their product through media advertising
• Eastern have to improve their compensation package and make them
competitive.
• Eastern have to reduce the cost of production and reduce the price of
its product
• The meal provided to the workers and staffs is good and appreciating
• The company have to take its own measure to retain the employees
within the organisation and try to reduce employees turn over.

17. • The company should take its own measure to train and develop
the career of the employees who are working with the company.
• The company should ensure the discipline, punctuality and
timing of the employees.
• Eastern have to open its own outlet in various part of Kerala.
• The company should also employee freshers rather than
experienced persons,
• The company should also focus more towards its corporate
responsibilities

18. CONCLUSION
• The organizational study conducted at eastern condiments pvt. ltd., was a
general study regarding all functions and aspects of eastern condiments
pvt. ltd.,
• It has been primarily focused on human resource, marketing, finance,
production, and export & E.D.P.
• The key factor in the growth of eastern is the good and healthy employer-
employee relationship.
• Eastern is not supporting any political or trade union activities inside the
company.