The document summarizes an organizational study of PVS Hospital in Kozhikode, Kerala, India. PVS Hospital is a 350 bed hospital with over 100 doctors that was established in 1974. It has received ISO 9001:2008 and NABH accreditation for providing quality healthcare across various departments. The study analyzes the hospital's structure, functions, strengths as modern facilities and experienced staff, weaknesses as lack of decentralization and computerization, and opportunities for growth through new facilities and health packages. Suggestions include increasing employee satisfaction, training, and fully computerizing operations.

1. ORGANIZATION STUDY
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Presented By
Jishnu K
Reg no:60731

2. Introduction – Organizational Study
 The organization study is carried out to have practical knowledge
about the whole organization. This study helps us to familiarize
with various departments of the organization and its different
functions. This also enables us to have throu understanding about
the industry as well as the company.

3. NEED OF THE STUDY:
 Health care sector is the one of the fastest growing sectors in India.
Also hospital is one of the most complex structured organizations
amongst all industries at present because of IT revolution,
consumerism, and specialization in different fields, hospital as an
organization got new dimension
 This study is being conducted at PVS Hospital, Kozhikode , this
study tell us an overall view of organization and functions carried
out by different departments like, Marketing, Human resource,
Finance, public relation. The study is based on the relevant data and
materials given from the organization.

4. OBJECTIVES OF THE STUDY
 Primary objective:
 The primary objective is to have a familiarity and practical
experience towards a reputed service firm.

5. Secondary objective:
 To learn about organization and its functions.
 How they are taking decisions in the organization.
 The organization study incorporates the structure, policies, different activities
and a SWOT analysis of the organization.
 This study aims at generating the practical awareness about the management.
It help to interact with the organizational executives of the company,
 The study helps to make a comparison between the class room knowledge
with real situation in the organization. To understand the relationship between
each department.

6. LIMITATIONS OF THE STUDY
 This study was mainly based on primary data obtained from the interviews with
managers and therefore there are chances of personal bias.
 Due to non-availability of certain information critical evaluation was not possible
 The top managements were reluctant to disclose matters related to the internal
affairs of the company.
 To understand the organization and its working, the period of one month is not
enough. So time was the most important limiting factor of the study.
 Because of the busy working schedule of various department heads full information
can’t be gathered
 Some of the data are treated as confidential and hence the researcher could not get
the details of the same

7. INDUSTRIAL PROFILE
 Health care industry comprises of providers of diagnostic, preventive, remedial,
and therapeutic services such as doctors, nurses, hospitals and other private,
public, and voluntary organizations. It also includes medical equipment and
pharmaceutical manufacturers and health insurance firms.
 The health care industry is one of the world’s largest and fastest- growing
industry
 health care industry have 13% growth in every year.
 High level of education and greater health consciousness have played a key role in
the attainment of good health standards in Kerala.
 It leads to mushrooming of private hospitals that offer quality services matching
international standards.

8. NABH ACCREDITED AND ISO 9001 : 2008
CERTIFIED HOSPITAL
RAILWAY STATION ROAD, CALICUT – 673 002
Phone : 0495-2705045, 3011222
Giving Light To Life…..
COMPANY PROFILE

9. Started in 1974 with just 10 beds and 2 doctors.
PVS has become a 350 bedded hospital.
Almost 100 doctors
PVS was awarded the ISO 9001:2008 certificate by BSI.
PVS got prestigious NABH Accreditation in 2014
Focus on continuous development
to serve the society

10. Board of Directors

11. Lt.Col.Ravi Menon(Retd)
General Manager
Dr. RAJESH SUBASH
D.Ortho MS (Orth)
Medical Superintendent
TOP MANAGERS

12. Vision
 To provide compassionate and affordable quality healthcare that
fulfils the need and expectations of the patient.
 To provide a good work environment that foster motivation and
commitment in our staff.
 To deliver a community focused healthcare services with ethical
standard and social responsibility.

13. Mission
To provide a quality and cost effective care to citizens
of all walks of life with compassion and commitment through
expert healthcare professionals and advanced technologies thus
assuring patient safety and security.

14. Quality Policy
PVS Hospital, Calicut is committed to serve the
community by providing high quality medical care to patient
at an affordable price to the satisfaction of its clientele and
strive continuously to improve its service.

15. Doctors Nursing Staff
Housekeeping
PRO
Managing Director
Director
Medical
Superintendent General Manager
Marketing
Manager
Purchase ManagerFinance Manager
Quality Dept. Paramedical Staff
HR Administration Front Office Insurance
Accounts
Personnel
Store
Organization chart

16. Educational Institutions….
 PVS College of Nursing, Pantheerankavu.
(Recognized by INC,KNC & KUHS)
 PVS School of Nursing, Near PVS Hospital
(Recognized by INC & KNC)

17. VARIOUS DEPARTMENTS IN PVS HOSPITAL KOZHIKODE
 Human Resource Department
 Marketing Department
 Administrative Department
 Public Relation Department
 IT Department
 Front Office
 Purchase Department
 Finance Department
 Medical Records Department
 Radiology Department
 Pharmacy Department
 General Maintenance Department
 Quality Department
 Blood Bank And laboratory
Department
 House Keeping Department

18. Director
General
Manager
HR Manager
Management Tr.
Jr.
Administrator
HR Assistant. TR Office Asst.
HR DEPARTMENT STRUCTURE

19. ADMINISTRATIVE DEPARTMENT STRUCTURE
Director
General
Manager
Secretary
(Cardiology)
Head
Clerk
Security
Officer
Insurance &
Corporate
Client
Coordinator
Peon
Office Asst.
cum Typist
Typist
Tr. Office
Asst.

20. PUBLIC RELATION DEPARTMENT STRUCTURE
Director
General Manager
Marketing/Public Relation
Manager
Public Relation Officer
Asst. Public Relation
Officer

21. FINANCE DEPARTMENT STRUCTURE
Director
General Manager
Finance Manager
Asst. Manager-Accounts &
Finance
Asst.
Accountant
Accounts
Asst.
Jr. Clerk
Accounts
Clerk
.Cashier
Asst. Cashier

22. IT DEPARTMENT STRUCTURE
Director
General Manager
IT in-charge
Jr. IT Technician Multimedia Operator
Asst. - Marketing &
Multimedia

23. MARKETING DEPARTMENT STUCTURE
Director
Marketing Manger
Marketing Executives

24. FRONT OFFICE DEPARTMENT STRUCTURE
Director
General Manager
Front Office
Manager
Office
Asst.
Tr.Telephone
Operator
Cashier
Telephone
Operator /
Receptionist
Asst.
Office
Peon
Billing
Clerk
TR.Office
Asst.

25. PURCHASE DEPARTMENT STRUCTURE
Director
General Manager
Purchase Manager
Manager-Store &
Pharmacy
Asst . Purchase
Supervisor
General Stores
Supervisor
Store Assistant
Tr. Stores Asst.

26. GENERAL MAINTENANCE DEPARTMENT
STRUCTURE Director
General Manager
Civil Engineer
Civil Supervisor
Maintenance
Engineer
Maintenance
Supervisor
Plumber cum
STP Operator
Electrician Plumber A/C Mechanic
Tr. A/C Tech.
Mechanic

27. MRD DEPARTMENT STRUCTURE
Director
Medical
Superintendent
Medical Record
Officer
Library Asst.
Tr. MRD Tech.

28. RADIOLOGY DEPARTMENT STRUCTURE
Head of Radiology
Director
Medical
Superintendent
Radiographer
(In charge)
Radiographer
(C.T)
RadiographerX-Ray Tech.
Tr. Asst.
Radiographer (C.T)
Tr. Asst .
Radiographer

29. PHARMACY DEPARTMENT STRUCTURE
Director
Medical
Superintendent
Salesman Cashier
Chief Pharmacist
Pharmacist
Pharmacy Aid Tr. Pharmacist

30. HOUSE KEEPING DEPARTMENT STUCTURE
Director
General Manager
Housekeeping
Supervisor
Lift
Operator/
Attender
Attender
Tr.
Sweeper
Dhobby Driver
Dialysis
Technician
Office
Asst.
Cleaner

31. SWOT ANALYSIS

32. STRENGTH
 Wide range of medical department
 Modern sophisticated equipment and facilities
 Advanced surgical facility with most modern equipment’s
 24 hours working Emergency care unit, Ambulance, Pharmacy, lab,
Blood bank with blood component separation facility
 Advanced key whole surgery unit
 Comprehensive health checkup package for men and women
 Goodwill of the company
 Experienced employee

33.  Advanced neonatal care unit with full time neonatologist
 Modern neuro surgical unit with all latest facilities for all major cases
 Good working environment.
 A large group of experticed doctors
 Hospital is providing homely atmosphere for both patients and workers
 Hospital is providing a Training atmosphere for both para medical and
other students

34. WEAKNESS
 PVS Hospital does not follow the decentralization in the
organization
 Management and employees communication to be improved.
 The hospital is not fully computerized
 Need to improve specialities like cardiology, oncology etc
 Hospital information system need to be improved
 Need to reduce use of paper works including nursing departments,
all to be computerized

35. OPPORTUNITIES
 No other specialty hospital near by
 Mass demand for medical services in highly populated density urban
area of Calicut like Kallayi and Beypore and also located near
Calicut railway station
 Referring from and to hospital
 Implementing NABH standards
 Health packages
 provide more facilities in all other departments
 Hospital is located in an easily reachable area.

36. THREATS
 Emergence of new technologies and innovation in medical field
 Facing Competition from MIMS (Malabar Institute of Medical
Sciences) Hospital, Baby Memorial Hospital, Iqraa Hospital and etc.
 Employee turn over
 The location of the hospital is highly sound polluted area

37. FINDINGS
 The organization uses modern technology
 The hospital has experienced doctors providing quality services
 The organization aim to ensure a safe working environment to all the staffs
 Collecting opinions from the employees are good for creating better
working environment.
 Working time is 8 hours including night shift,
 PVS was awarded the ISO 9001:2008 certificate by BSI.
 PVS got prestigious NABH Accreditation in 2014.
 Providing ECHS SCHEMES
 Health checkup packages

38.  The staffs are satisfied with the medical facilities
 There is a good co-ordination between departments of the organization
 Arrange more Training and development programs to all the employees, like
personality development classes, and conducting seminars about general
topics,
 24 hours working casualty, ambulance, radiology and imaging, CT scan, blood
bank, ultra sounds, pharmacy, lab, X-ray, ECG, and accident emergency
facilities.
 Modern physiotherapy unit.
 All the employees knows very well about their work
 Qualified experienced employees

39. SUGGESTIONS
 Organization should study about employee’s un-satisfaction in the work, arrange
more welfare activities
 Conduct a committee once in a month, and collect feedback from all the
departments. It will ensure work efficiency of all such departments
 Increase the amount of salary according to the work done by the employee
 Proper training should give to the employees to get familiar with new software’s
 To implement decentralization, it will help to increase the satisfaction level of the
employees
 Computerization of all departments including nursing departments
 Need proper time management for doctor’s consultation

40. Follows us on…
 Web site : www.pvshospital.com
 E-mail : info@pvshospital.com
 Face book : www.facebook.com/pvshospital
 HR Dept. : hr@pvshospital.com