AN ORGANIZATION STUDY AT
KKR GROUPS OF COMAPANY
PRESENTED BY
MANU MATHHEW KURIAKOSE K

OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE
To familiarize the reputed Industry
To know about different departments and their functioning.
SECONDARY OBJECTIVE
To study the methods used by the company for setting issues
To understand how the Key business process are carried out in
organization
To understand how information is used by the organization for
decision making at various levels
To relate theory with practices

LIMITATIONSOF THESTUDY
Difficulties in obtaining data from managers,
supervisors, workers etc… because of their busy
work schedule.
Some company documents are confidential in
nature
Limited time to interview and interact with
office staffs
Lack of accuracy of data because of
inexperience.

INDUSTRY PROFILE
 HISTORY OF THE INDUSTRY
 WORLD SCENARIO
 INDIAN SCENARIO
 STATE SCENARIO

HISTORY OF INDUSTRY
Rice is the seed of monocot plant Orysa Sativa.
Most widely consumed staple food for World Population.
Second Highest after Maize.
Evidences shows that rice is Originated from China and moves
to America through European colonization.
The cultivation of Rice begins 6500 years ago.
WORLD SCENARIO
Countries in Asia and Africa are highly depended on Rice as
source of foreign exchange earnings and government revenues.
Majority of rice is produced from India, China, Indonesia,
Thailand, Burma and Bangladesh.
92% rice is produced and cultivated in Asian Region.
 More than 550 million tons of rice is produced annual around
the globe

INDIAN SCENARIO
India ranks second in the rice production.
65% of people lives in India Rice is staple food.
India is facing tough competition in exports of Rice.
India’s annual Rice production is around 85 to 92 million
tons.
50% of Rice is produced in West Bengal, Uttar Pradesh
and Haryana.
India is self sufficient in grain production.
STATE SCENARIO
Kerala is one of the most important Rice consuming
States in India.
Rice requirement in Kerala is about 7500 tons per day.
Rice production in Kerala is declining and is not adequate
to meet the requirement of people.
Shift from paddy lands to remunerative crops create
negative phase.

COMPANY PROFILE
KKR groups of company was set up in 1976 by K.K
Karnan.
Vision to bring quality rice the traditional homes of
Kerala.
Venture begins with traditional method of boiling, sun
drying and milling grew into one of the most modern
rice processing house in Kerala with latest world class
technology.
It is processing wide range of food products like spices,
pickles, Rice and Wheat flours for world market.
KKR Mill is the first rice mill in south India to introduce Z-
sortex machine.
KKR products are branded in the name “NIRAPARA”.

PROMOTERS OF THE COMPANY & DEPARTMENT HEADS
CHAIRMAN : K.K KARNAN
VICE CHAIRMAN : BIJU KARNAN
VICE PRESIDENT : MURALEEDARAN NAIR
G M FINANCE : BIJI JOSEPH
G M MARKETING : FEGGY THOMAS
A/C nts MANAGER : MANI C.S
PURCHASE MGR : ANIL KUMAR K.R
PRODUCTION MGR : VARGHESE P
HRM : SHABNA RANJITH
SALES MANAGER : ANIROOP N KARTHA
R&D : MITHUN JOY
QUALITY CIRCLE : DON BASIL KURIAN
TRANSPORT : RENJITH J NAIR
EXPORT : NEETHU S

MISSION
Mission of KKR group of company is to deliver high
quality goods and products with good taste and value.
VISION
Great vision of becoming the market leader of fast
moving consumer goods and products. And to provide
consumer satisfaction through continuous improvement
in production process and services.
VALUES
Values of the company: high quality products, customer
oriented, Good relationship between management and
workers.
CERTIFICTES
Certifications: International standard of Organization ISO
22000-2005 certification and ISO 9001-2000
certifications. Hazard critical control point certifications.

OBJECTIVES OF THE COMPANY
 Quality Product
 Profit Maximization
 Cost Minimization
 Employment Opportunities
 Timely Delivery
 Consistency in sales and services
 Proper utilization of resources
 Corporate Social Responsibility

PRODUCT PROFILE
Wide variety of consumable foods like Rice, Spices, Pickles
and Other products for world market
Rice is available in brown and white and also as short
grain and long grain varieties.
Also concentrates on Rice products like rice flours and
other variety of Rice.
PRODUCTS OF NIRAPARA
NIRAPARA RICE
NIRAPARA RICE FLOURS
NIRAPARA WHEAT FLOURS
NIRAPARA SPICES
NIRAPARA PICKLES
NIRAPARA CURRY POWDER

COMPETITORS OF NIRAPARA
 EASTERN (Only in Spices and Curry Powder
 PERIYAR
 DOUBLE HORSE
 PAVIZHAM (Only In Rice)
 Gayathri (Only in Rice)
 Mariyas
 Melam
 Taste Buds ( Foreign Market)
 Brahmins
 Grandma

FUNCTIONALDEPARTMENTOFNIRAPARA
Finance Department
Accounts Departments
Purchase Department
Production Department
Human Resource Department
Marketing Department
Quality Assurance Department
Export Department
Vehicle and Transport Department
Research and Development Department
Systems and Maintenance Department

ORGANIZATIONAL
STRUCTURE
CHAIRMAN
G.M
FINANCE
G.M
MARKETING
A/C nts
MANAGER
HR
MANAGER
AUDIT
MANAGER
MAINTENANCE
MANAGER
PURCHASE
MANAGER
QUALITY
CONTROL
R&D PRODUCTION TRANSPORT
AND VEHICLE
CASHIER
CHAIRMAN
VICE
CHAIRMAN
PRIVATE
SECRETARY
VICE PRESIDENT

FINANCE DEPARTMENT
Functions of finance department involves finance
planning, Organizing finance, Accounting, Auditing and
controlling companies finance statements.
Profit maximization and Maximization of return is
the main objective of Finance Management
 Cash arrangements at scheduled time.
Maintain credit for distributors.
Provide Cheques and Drafts.
Day today company expenses are maintained.
Yearly return sales return.
Assisting auditing activities.

FINANCE DEPARTMENT STRUCTURE
 GENERAL MANAGER
FINANCE MANAGER
 ACCOUNTANT
COST ACCOUNTANT
 BANK SECTION
CASHIER
 ASSISTANT CASHIER

ACCOUNTS DEPARTMENT
The most commonly used accounts are purchase,
sales account, etc.. are maintained in KKR groups of
company.
Accounts department deals with recording,
classifying, analyzing, summarizing and interpreting
of business transaction which are expressed in terms
of money.
Systematic recording of data is possible
Act as an information system
Helps in ascertaining financial position of the
company
Beneficial to Interested parties

ACCOUNTS DEPARTMENT STRUCTURE
 GENERAL MANAGER
 ACCOUNTS MANAGER
 ACCOUNTANT RICE MILL
ACCOUNTANT FLOUR MILL
ACCOUNTANT FOOD AND PRODUCTION
ACCOUNTANT MARKETING

PURCHASEDEPARTMENT
 Nirapara Purchase department is very effective, there is
separate skilled personnel is appointed for purchasing
different products. But it is centralized.
Its function is to procure materials, services, machines
and tools at the most favorable terms at a standard
quality.
 Right Quality
 Right Quantity
 Right Price
 Right Time
 Duty of the purchase manager to maintain right
material at right time in order to eliminate intereption in
production

PURCHASE DEPARTMENT STRUCTURE
GENERAL MANAGER
PURCHASE MANAGER
STORE KEEPER
PURCHASE ASSISTANCE
HELPERS

PRODUCTION DEPARTMENT
Responsible for converting inputs into outputs
converting raw materials to finished goods takes
place in this department.
raw materials should be well available then only
production process will be effective.

PRODUCTION DEPARTMENT
STRUCTURE
 PRODUCTION MANAGER
 PADDY INSPECTION SUPERVISOR
 PAR BOILING OPERATORS
 BOILER OPERATORS
 OFFICE STAFF
 ELECTRIC MAINTENANCE
 MACHINE MAINTENANCE SUPERVISOR
 MILLING SUPERVISORS
 LABORS

PRODUCTION PROCESS
RAW PADDY
1ST PHASE PADDY
DESTONER
CLEANED PADDY
CLEANED PADDY STORAGE TANK
PAR BOILING TANK
PADDY DRIER MACHINE DRYING PLANT
HEAT EXCHANGER BLOWER
DRY PADDY STORAGE TANK

Cont. PRODUCTION PROCESS
2ND PHASE PADDY CLEANING
MILLING SECTION
HUSK REMOVAL
BRAN REMOVAL
POLISHING
DESTONER
MDRA MACHINE
Z SORTEX MACHINE
PACKAGING
DESPATCHING

HUMAN RESOURCE DEPARTMENT
 Man Power Planning
 Recruitment
 Selection
 Salary Increment
 Employee Welfare and Motivation
 Training and Development
 Performance Appraisal

HRD STRUCTURE
 HR MANAGER
 ALL DEPARTMENT HEADS
 RECEPTIONIST
 SECURITY
 HELPERS

MARKETING DEPARTMENT
FUNCTIONS OF MARKETING DEPARTMENT
 Promotion Planning
 Marketing Management
 Product Planning
 Distribution Planning
 Consumer Analysis
 Price Planning
 Environmental Analysis and Marketing
Research

MARKETING DEPARTMENT
STRUCTURE
 SALES AND MARKETING MANAGER
 ZONAL MANAGERS
 SALES EXECUTIVE
 SALES REPRESENTATIVES

QUALITY ASSURANCE DEPARTMENT
QUALITY CHECKING
Supervision of HACCP Hazard Analysis and
Critical Control Point.
ISO coordinator

QUALITY ASSURANCE
DEPARTMENT STRUCTURE
 General Manager
 Quality Controller
 Assistants

EXPORT DEPARTMENT
Building up Brand in Overseas Market
Boosting Export Sales and meeting the
target.
Giving Production Schedule
Maintaining Quality
Finding new markets New buyers in new
Countries.

VEHICLE DEPARTMENT
 Transportation of Raw materials from various
places to factory go down and finished goods from
factory to various markets.
 there are 140+ vehicles for the company
VEHICLE DEPARTMENT STRUCTURE
 VEHCLE MANAGER
 ACCOUNTANT ASSISTANT
 WORKERS WORKSHOP
 DRIVERS
 HELPERS

RESEARCHAND DEVELOPMENT
DEPARTMENT
 Development of new product and quality
inspection.
 situated in Chelamattam unit
 research is conducted mainly in the field of product
R & D STRUCTURE
 General Manager
 Research Department
 Micro Biologist
 Chemist
 Lab Assistant

SWOT ANALYSIS

STRENGTH
 BRAND NAME OF THE COMPANY
 ISO & HACCP CERTIFIED COMPANY
 MARKET VALUE OF THE COMPANY
 HIGH QUALITY PRODUCTS
 WIDE NETWORK
 NO TRADE UNION
 GOODWILL OF THE COMPANY
WEAKNESS
 Scarcity Of Raw materials
 High Transportation Cost
 Higher Centralized Decision
 Technological Up gradation

OPPORTUNITY
 FMCG gaining demand in the market
 Global Penetration
 Expansion of Production capacity.
 Increased Export Opportunity.
THREATS
 Tough Competition in the market
 Extinction of Paddy cultivation in Kerala
 Increased Raw material price
 Government Intervention
 Export of Rice banned by Government.

FINDINGS
 The company has a very reputed brand name,
which is popular in the minds of customer. It
helps the company to gain good will.
Company using television and online facility to
advertise. It creates the brand image of the
company
There is Very good Industrial relationship in the
organization.
There is no trade union functioning in
organization, it leads to no strike situation.
Company is giving high quality product.

SUGGESTIONS
Company doesn’t have fully automated system.
Even though it follows advanced technologies.
Market share is not issued to general public. If
company do so they can make more profit.
Improved warehouse facility can increase more
productivity.
Sufficient sales promotional scheme should be
introduced.
Firm should concentrate more on competitors
action.

CONCLUSIONS
The Intention behind doing the project was
to get better idea about the organization, its
different department, responsibilities of key
personnel and its competitive performance.
The company give more importance to
maintain high quality products and its consistency.
Company is using Z sortex machine capable for
controling quality
all the departments are functioning
effectively for achieving the objectives of the
Organization

THANK YOU