1. AVT Natural Products Ltd.
Presented
BY .
Sudheesh.P.B

2. Objectives of the study
• To familiarize with the organization environment and to
understand the overall functioning of an organization.
• To analysis the strength, weakness, opportunities and
threats of the company.
• To study about the various functional departments in the
company.
• To interact with managers at different levels and to
understand there duties and responsibilities.
• To analyze India's destination and values of export of
natural products.
• To relate theoretical knowledge with actual practice.

3. History of AVT …
• In 1925, Alfred Vedam Thomas purchased a grass
land in a place named Pasuparai in the state of Tamil
Nadu. He planted tea sapling their. He floated various
companies under his management in different location
around the world.

4. AVT deals with…
1. Spices
2. Rubber
3. Spices, Oil and extractions
4. Agro Chemicals
5. Leather goods
6. Plant biotechnology
7. Commodity export
8. Agencies
9. Project engineering

5. Spices Industry Profile
• India is known as the “land of spices”.
• India produces the world largest spices.
• The spices that India offer in abundant quantities and on
which processing is done are pepper, ginger, turmeric,
chilly, cardamom, celery, fenugreek, fennel, cumin,
coriander, cinnamon, cassia, clove, nutmeg and mace
• An estimated 5, 00,000 tons of spices and herbs having
value of 1500 million US$ are now imported globally
every year.

6. • Export of spice oil and oleoresin from India had been
increasing every year. Spice oil and oleoresin are
exported to about 18 developed countries in the world.
• USA is the major importer of oil and oleoresin from India
• There are about 24 companies engage in producing
spice oil and oleoresins. Most of them are located in
Kerala. The total production of these ranges from 2500 to
3000 tons per year.

7. PROFILE OF AVT NPL…
• AVT Natural Products Ltd (AVT NPL) is a venture
promoted by AV Thomas Group.
• As a strategic diversification from the traditional
plantation business.
• Operating in line with its corporate signature, they are
specialized in the extraction of colors and flavors from
natural source.

8. • Formed in the year 1994, based in Aluva.
• 100% export oriented company.
• The main Spices in which spice and Oleoresin
extraction is done is Chilly, Pepper,Turmeric etc.
• Strategic business units are:
a) Marigold oleoresin.
b) Spice oleoresin and essential oil.
c) Value added tea.
PROFILE AVT NPL..
(Cont.)

9. Products
1. Natural extracts
o Marigold extract
o Oleoresin paprika
2. Natural Flavours
o Black pepper oleoresin
o Celery oleoresin
o Capsicum oleoresin
o Nut mug oleoresin
o Ginger oleoresin
3. Essential oil
o Black pepper
o Ginger
o Celery
o Nutmeg
4. Antioxidants
o Rosemary
extract

10. Products
5. New products
o Black carrot
o Saf flower extract
o Annatto
o Vanilla extract
6.Value added Teas
o Instant Black Tea
o Green Tea

11. Product profile
Marigold Extract Food Grade
Chemical characteristics
Xanthophyll Min 100 gm/kg
Epoxides 25% max
Residual solvent 2000 ppm max
Solvent insoluble 0.55 max
Anti-oxidant 0.02% max each of BHA&BHT
Diluents/Additives None
Microbiology Free from micro-organisms and their toxic
metabolites
Packing 200 kg mild steel drums with epoxy coating inside
Shelf life 36 months from the date of manufacture when
stored at room temperature in closed containers,
away from direct heat and light and not under
humid conditions

12. Organization Structure
Managing
Director
HR &
Administration
Dept.
GM
Administration
Executives
HR
Assistants
Finance &
Systems Dept.
Vice President
Of Finance
Finance
Mgr.
Assistant
Finance Mgr.
Executive
Jr.
Executive
Purchase
Dept.
Vice
President Of
Operations
Mgr.
Procurement
Jr.
Executive
Production
Dept.
Vice
President Of
Operations
Prdn.
General
Mgr.
Prdn. Mgr.
Executive
Staff
Supervisors
Technicians
Engineering
Dept.
Vice President
Of Operations
Assistant
General Mgr.
Assistant Mgr.
Executive
Supervisors
Technicians
Quality Control
& Assurance
Dept.
Assistant Vice
President
Mgr.
Deputy
Mgr.
Assistant
Mgr.
Executive
Chemists
Attenders
Sales &
Marketing
Dept.
Managing
Director of S
& M
Sr. Vice
President
Sr. Manager
Marketing
Mgr.
Staff
Research &
Development Dept.
General Mgr.
Executive
Chemists
Lab
Assistants
Prdn
planning
& control
Vice
President
AGM
Jr.
executive
Assistants

13. Departments in AVT NPL
• HUMAN RESOURCE AND ADMINISTRATION
DEPARTMENT
• FINANCE AND SYSTEMS DEPARTMENT
• PURCHASE DEPARTMENT
• PRODUCTION DEPARTMENT
• ENGINEERING DEPARTMENT
• QUALITY CONTROL AND ASSURANCE DEPARTMENT
• SALES AND MARKETING DEPARTMENT
• RESEARCH AND DEVELOPMENT DEPARTMENT
• PRODUCTION PLANNING AND CONTROL
DEPARTMENT

14. SWOT ANALYSIS

15. STRENGTH
• ISO Certification
• High Reputation of the company
• Largest producers of Marigold extracts established in
the world
• Established market abroad
• Draw synergies from AVT McCormick in the areas of
food safety.

16. WEAKNESS
• No direct connection with end customers.
• Common people have less awareness about
oleoresin.
• There is no domestic market for oleoresins.

17. OPPORTUNITIES
• Growing demand for natural products
• Chances for diversification of product.
• Establishing market all over the world
• Chances for the domestic market operations

18. THREATS
• Mass production by China and Peru
• Seasonal variations may affect raw materials
production and procurement
• Unable to supply in accordance with demand due
to scanty rain
• High material cost

19. FINDINGS
• Healthy relation between management and employees
• Surroundings are very clean and attractive
• The plant potential, modern technology, quality control
methods and policies make the customer a happy man
• AVT provide free transport and canteen facility to their
employees
• High qualified, skilled and hardworking labour force
• Good production plant
• Good brand value
• Effective inter-departmental and interpersonal
communication

20. SUGGESTIONS
• AVT has established market in abroad. But AVT has no domestic
market for oleoresin. So AVT should take steps to improve the
domestic market
• AVT should look up the option of setting up of regional distribution
center in Europe where they have only few agents.
• New product development time should be reduced
• Promotional activities can be improved
• Provide more staffs for office works.
• Suggestions should be obtained from employees for future
improvements

21. CONCLUSION
• The Company is constantly exploring new and exciting
flavors for its consumers through continuous R&D.
• The unique strength of AVT NPL is that it is the largest
producer of marigold extracts in the world.
• There is an urgent need to do more research and
popularization of the use of the traditional spice in India
for Ayurveda and for cosmetic industry.
• The company is always focusing on the quality of
products and that is their prime priority.

22. Thank you…