Monetizing Cloud Apps - Phil Wainewright
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Join Phil Wainewright, Software industry analyst, blogger and consultant, as he walks the audience though SaaS app monetization best practices. Phil covers topics including but not limited to service pricing, packaging, GTM best practices, and more. The presentation was prepared for and presented at SafeNet's LicensingLive - Monetizing Software in the Cloud event series in April 2011.
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Monetizing Cloud Apps - Phil Wainewright
- 1. Monetizing Cloud Applications Phil Wainewright Software industry analyst, blogger and consultant http://www.zdnet.com/blog/saas
- 3. What do we mean by cloud? cloud computing
- 4. What do we mean by cloud? cloud computing software as a service social networking mobile web WorldWide Web
- 5. What do we mean by cloud? Software (SaaS) Platforms (PaaS) Infrastructure (IaaS)
- 6. What do we mean by cloud? IaaS: you host your app on the cloud Applications Objects Runtime Middleware Database O/S Virtualization Servers Networking
- 7. What do we mean by cloud? PaaS: you build your app on the cloud Applications Objects Runtime Middleware Database O/S Virtualization Servers Networking
- 8. What do we mean by cloud? SaaS: you get your app from the cloud Applications Objects Runtime Middleware Database O/S Virtualization Servers Networking
- 9. What’s driving cloud adoption?
- 10. What’s driving cloud adoption?
- 11. What’s driving cloud adoption?
- 12. What’s driving cloud adoption?
- 13. How to implement cloud Software
- 14. How to implement cloud Software Virtualization
- 15. How to implement cloud Software Virtualization Automated ops
- 16. How to implement cloud Software Virtualization Automated ops
- 17. How to implement cloud Software Virtualization Automated ops Multi-tenancy
- 18. How to implement cloud
- 19. How to implement cloud
- 20. How to implement cloud Software Virtualization Automated ops Multi-tenancy Cloud scale
- 21. How to implement cloud Software Software (SaaS) Platforms (PaaS) Infrastructure (IaaS)
- 23. Cloud transition strategies Private
- 24. Cloud transition strategies Private Public SaaS PaaS IaaS
- 26. Cloud monetization strategies Subscription
- 27. Cloud monetization strategies Advertising Subscription
- 28. Cloud monetization strategies Transaction fees Advertising Subscription
- 29. Cloud monetization strategies Digital goods Transaction fees Advertising Subscription
- 30. Cloud monetization strategies Aggregated data Digital goods Transaction fees Advertising Subscription
- 31. Cloud monetization strategies Aggregated data Digital goods Transaction fees Advertising Subscription $
- 38. Subscription strategies Price Volume Price
- 43. Taking cloud to market
- 44. Trusted advisor role Trusted advisor
- 45. Trusted advisor role Strategic guidance Trusted advisor
- 46. Trusted advisor role Sourcing Strategic guidance Trusted advisor
- 47. Trusted advisor role Config & delivery Sourcing Strategic guidance Trusted advisor
- 48. Trusted advisor role Integration Config & delivery Sourcing Strategic guidance Trusted advisor
- 49. Trusted advisor role Extensions Integration Config & delivery Sourcing Strategic guidance Trusted advisor
- 50. Trusted advisor role Extensions Integration Config & delivery Sourcing Strategic guidance Trusted advisor
- 56. Q & A
Notes de l'éditeur
- It’s more than just cloud computing
- The social dimension reminds us that it’s all about enabling people to interact and collaborate more effectively.
- Lower cost, faster time to live
- Everything moving the Web – the need to stay competitive
- Keeping pace with technology change
- The need to become more responsive and flexible
- It’s not just a relocation exercise. To exploit all the potential of the bigger picture, I’ve discussed, software has to change when it moves into the cloud environment.
- Virtualization and automation are both good and provide benefits, but they’re not the whole story. A collection of single instances on a cloud is still a wasteful, hard-to-maintain edifice.
- Multi-tenancy is a vital ingredient
- Cloud readiness equally important (nb emphasize business angle, recall connected world context)
- Different layers of cloud. Putting software onto cloud infrastructure (eg on Amazon) isn’t enough on its own to deliver cloud scale unless you rearchitect for multi-tenancy. {NB multi-tenancy removes costs, emphasize the business benefits)
- Subscription Widely used, familiar model Can be complex to administer Variable resource usage makes it difficult to predict costs when starting up Advertising Can help fund freemium and viral marketing but doesn’t play well in the business market Transaction fees Often overlooked, highly proven model Works great for Google, PayPal, Groupon Digital goods (and services) Any virtual content, function or service you sell within your own online service Aggregated data Confidentiality issues in the business market More of a value-add than a money-maker
- Subscription Widely used, familiar model Can be complex to administer Variable resource usage makes it difficult to predict costs when starting up Advertising Can help fund freemium and viral marketing but doesn’t play well in the business market Transaction fees Often overlooked, highly proven model Works great for Google, PayPal, Groupon Digital goods (and services) Any virtual content, function or service you sell within your own online service Aggregated data Confidentiality issues in the business market More of a value-add than a money-maker
- Subscription Widely used, familiar model Can be complex to administer Variable resource usage makes it difficult to predict costs when starting up Advertising Can help fund freemium and viral marketing but doesn’t play well in the business market Transaction fees Often overlooked, highly proven model Works great for Google, PayPal, Groupon Digital goods (and services) Any virtual content, function or service you sell within your own online service Aggregated data Confidentiality issues in the business market More of a value-add than a money-maker
- Subscription Widely used, familiar model Can be complex to administer Variable resource usage makes it difficult to predict costs when starting up Advertising Can help fund freemium and viral marketing but doesn’t play well in the business market Transaction fees Often overlooked, highly proven model Works great for Google, PayPal, Groupon Digital goods (and services) Any virtual content, function or service you sell within your own online service Aggregated data Confidentiality issues in the business market More of a value-add than a money-maker
- Subscription Widely used, familiar model Can be complex to administer Variable resource usage makes it difficult to predict costs when starting up Advertising Can help fund freemium and viral marketing but doesn’t play well in the business market Transaction fees Often overlooked, highly proven model Works great for Google, PayPal, Groupon Digital goods (and services) Any virtual content, function or service you sell within your own online service Aggregated data Confidentiality issues in the business market More of a value-add than a money-maker
- Subscription Widely used, familiar model Can be complex to administer Variable resource usage makes it difficult to predict costs when starting up Advertising Can help fund freemium and viral marketing but doesn’t play well in the business market Transaction fees Often overlooked, highly proven model Works great for Google, PayPal, Groupon Digital goods (and services) Any virtual content, function or service you sell within your own online service Aggregated data Confidentiality issues in the business market More of a value-add than a money-maker
- Intensive use costs more than occasional Storage, emails, heavy transactions and frequent API calls all add to costs
- I’ve singled out the most notable. A lot of what you do is business as usual of course – planning, scoping, project management, etc.