There are many decisions when choosing a video conferencing solution. Free versus subscription? Cloud solution or not? What type of video system is best suited for your meeting rooms? Join Michael Helmbrecht, VP of Product Marketing, in this webinar where he will breakdown the top five considerations of video conferencing for 2015. Michael will also elaborate on the competitive landscape and which solutions best fit your company’s needs.

1. 1 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Top Five Video
Conferencing
Considerations for 2015
March 25, 2015
Michael Helmbrecht
VP Product Marketing
Lifesize
Tweet Questions @lifesizehd using the hashtag #askLS

2. 2 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Speakers
 Michael Helmbrecht
 VP Product Marketing
 @MHelmbrecht
 Erik Wagner
 Demand Generation Manager
 @ErikWagner
 ewagner@lifesize.com

3. 3 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Considerations
1. Video conferencing in the cloud (SaaS)
2. Emergence of connected devices (Internet of Things)
3. Consumerization of the enterprise
4. Browser-based video calling (WebRTC)
5. Bring Your Own Device (BYOD) conference room solutions

4. 4 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Video Conferencing in the Cloud (SaaS)
 Removes complexity of deploying and managing VC infrastructure
 Offers limitless scalability that is impossible with infrastructure
 Shifts Capex of infrastructure to Opex with SaaS subscription
 Can replace investments in audio conferencing and web conferencing
Considerations:
 Meetings only, or meetings + direct dialing with directories
 Ease of use
 Quality of experience
 Connected device options
 Network and service providers supporting service

5. 5 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Connected Devices (Internet of Things)
Massive simplification in the deployment and use of conference
room systems paired to cloud services:
 Meeting rooms matter more than ever with SaaS
 Systems connect in seconds without any technical skill needed
 Work seamlessly as extension of the service; minimizing training and support
 Automatically updated with new features and software improvements from service
Considerations:
 Do you value a consistent experience from the meeting room to the laptop and mobile?
 Does the provider you are considering deliver the quality you need?
 Can the solution work with what you have?
 Do you want to protect your investment by buying systems that are interoperable?

6. 6 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Consumerization of the Enterprise
 The very best user experiences are in consumer services
 This is what business users increasingly expect from the applications in
their workplace
Considerations:
 Is the provider you are considering simplifying the experience for your users so that
their services and products are consistent and easy to use?
 Do your users like the solution and is their use growing without being compelled to
use it?

7. 7 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Browser-based Calling (WebRTC)
 Browser-based calling is opening up the use of video
conferencing to anyone inside and outside of the organization
 Chrome and Firefox are leading the way with native
integration of WebRTC technology
 The combination of browser-based calling with SaaS opens
up potential for massive scalability to reach customers and
suppliers, as well as employees
Considerations:
 Have you considered how you can use browser-based calling
to extend video communication to your customers and
suppliers, as well as your employees?
 Does the provider you are considering support browser-based
video calling and do they do it natively?

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 Only 5% of conference rooms have any video capability*.
 Small meeting rooms far outnumber large conference rooms
 New requirements to equip these rooms with video communications with
a variety of applications
Considerations:
 Do the systems you are considering work with your apps and workflow?
 Will you anchor a computer in the meeting room with the apps you use or
will your users bring their own laptop and apps of choice with them?
 What are you willing to invest in each room to get the quality you need?
Bring Your Own Device (BYOD)
*Market State Of B2B Video Communication: Information Worker Adoption And Usage Habits, Forrester Research, March 2014

9. 9 © 2015 Lifesize, a division of Logitech. All Rights Reserved. Confidential.
Thank you!
Q&A