Read full article here >>> http://bit.ly/RevPAR2017Slideshare 2016, the so called “Year of Direct Bookings” is coming to its end. This year was a wake-up call for hotels to regain control over their distribution chains, rethink existing partnerships with OTAs, better plan new 3rd party distribution agreements, invest in digital marketing, booking engines and effective website design. But more than anything, it opened every single hotelier to the actionable opportunities to grow and prosper from an online direct booking channel. However, a strong direct booking channel won’t necessarily increase RevPAR. Learn how you can increase RevPAR while exulting growth strategies for you direct booking channel. Read the full article here - http://bit.ly/RevPAR2017

1. HOW TO INCREASE
REVPAR IN 2017
October 19, 2016
blog.life-happens.com

2. THE YEAR OF DIRECT BOOKING
IS COMING TO AN END
This year was a wake-up call for hotels to
regain control over their distribution
chains.
However, direct bookings won't necessary
help your RevPAR as well.
But here is the right way to use direct
booking strategy practices to increase also
the RevPAR
Learn more at blog.life-happens.com
See descriptions below for link to full article.

3. REVPAR – CPA = NET PROFIT PER BOOKING
DIRECT BOOKINGS
• Don’t necessarily increase hotel RevPAR
• Still have a cost per acquisition/booking

4. Let’s break down the RevPAR formula into its
two main factors and see which direct booking
practices can also increase RevPAR.

5. Metasearch Bidding
Offering More Non-refundable
Digital Marketing
REVPAR FACTOR #1: OCCUPANCY

6. Bid on metasearch websites
When you bid with a higher CPC, you will improve your hotel
rank and drive more traffic to your site. Also OTAs will drive more
traffic to your hotel deals but at no additional cost to you (you
only pay your CPC but your hotel rank will go up).
Offer more non-refundable rates
Offering more non-refundable reservations will simply increase
occupancy by reducing cancellation rates. You can do that
easily with Life Happens’ free of charge service.
Use Digital Marketing
Show a specific message to the most relevant audience – those
who showed interest in your offer. It will increase their chances of
staying with your booking, and canceling another hotel.
Occupancy
Growing popularity of metasearch websites on Google search, compared to OTA
Source: Google Trends

7. REVPAR FACTOR #2: ADR
Increase ADR of non-refundable reservations
with Life Happens
Use Digital Marketing to boost ADR

8. ADR
Increase ADR of non-refundable
reservations with Life Happens
You can receive an extra fee from every
booking made with a Life Happens protection
plan.
Every time your guests choose to book a non-
refundable reservation with a Life Happens
protection plan, you receive a commission.
That will increase your ADR by an average of
3% per every room booked with this added
protection.
Use Digital Marketing to boost ADR
Use digital marketing to target potential guests
and introduce them to the extras your hotel
offers.
RLSA (Remarketing Lists for Search Ad)
allows you to go even further to target people
who visited your website when they were
searching Google, and incentivize them with
up-sale/cross-sale offers.

9. SUMMARY
For 2016, “direct booking” is a buzz word, but in 2017, it’s going to
become the norm.
Grow and prosper from an online direct booking
channel while still increasing RevPAR.
Learn more at partners.life-happens.com/