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The Next Revolution in Marketing



                      Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Your Customers Are Mobile – Are You?




     LO.TV Mobile App



                        Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Have you thought of going Mobile?
                    Imagine your customers carrying you
                    with them everywhere they go. Now
                    your can with your own Mobile App!

                    Benefits of having your own mobile app:
                         Separate you business from your
                       competitors

                           Communicate directly with your
                         customer with Push Notification

                           They won’t forget you because you
                         are in their pocket all the time!



                  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Why Mobile?
    FACT: Customers are using mobile to find your competition.
    Source: Google "Understanding Smartphone Users," 2011




                                     Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Mobile Industry Growth!
    The growth of the mobile industry is incredible
    In just over 3 years, over 20 billion apps have been
     downloaded between iPhone and Android devices.



     iPhone sales
          in millions 




                                      Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Our Categories Include




                  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
LOTV Online Reality TV Show




                  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
YouTube Statistics
YouTube is the chosen platform for hosting LOTV’s
Community Channel, based on the following reasons:
    Over 4 billion videos are viewed a day

    Over 800 million unique users visit YouTube each
     month

    YouTube mobile gets over 600 million views a day,
     and traffic from mobile devices tripled in 2011
    500 years of YouTube video are watched every
     day on Facebook, and over 700 YouTube videos
     are shared on Twitter each minute
    100 million people take a social action on YouTube
     (likes, shares, comments, etc) every week
    There are 10,000,000 Australian Unique Active
     Visitors per month


                                                          Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
What about Video Marketing?
             Imagine building a relationship with your
             prospects before you speak or meet them!
             This is the power of video.
             Did you know:
                 85% of consumers do research online before
                  making a purchase
                 Research shows people spend 75% more time
                  on websites with videos.
                 Video is more engaging than photos or text
                 Mobile video streaming increased by 93%
                  worldwide from 2010 to 2011
                 Video increases conversion by 30% or more

                        Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Showtime!
Did you know:
    Reality TV shows were named as twenty
     of the top twenty-five highest rated
     shows in 2002
    Australians spend 1/3 of their free time
     watching television and of that
     67% are reality shows
    Joe Millionaire, Survivor II and American
     Idol consistently beat out popular shows
     in the same time slot including Friends
     and other network favorites like CSI
    Reality TV is addictive, because it is
     people can relate to the “characters”


                                                 Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
LOTV Online Reality TV Show

Showcase Your Business on Australia’s Only Lifestyle
Online TV Show
                        Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
LOTV Mobile App – All Platforms!




                  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Unlimited Push Notifications Free
Send messages directly to customers
                                     Send messages right to customers phones
                                     Inform customers on business events and
                                      specials
                                     Update customers on new app content
                                     Unlimited push notifications included free
                                     Encourage customer visits with offers
                                     Send special offers to customers
                                     Send coupons during slow business times
                                     Send actionable messages to customers
                                     Encourage customer visits with
                                      redeemable offers
                                 Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Mobile Loyalty Programs
Reward customers for repeat visits
    Increase customer loyalty
    Encourage repeat visits or purchases
    Reward customers with coupons
    Direct return on investment

    GPS "check-in" coupon system
     available
    QR code coupon system available

    Mobile stamp card system available
    Customize the coupon for any business

    Reward your best customers
                                             Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Dynamic Content Goes Mobile
Instantly update your app online

                                           One touch dialing
                                           Turn by turn GPS directions
                                           Include pertinent business information
                                           Display event times and locations
                                           Integrate any Facebook page
                                           Integrate any Twitter page
                                           Integrate any LinkedIn page
                                           Integrate any social media
                                           Integrate with your blog
                                           And much more…

                                   Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Engaging Multimedia On The Go
     Integrate unlimited multimedia

     Integrate YouTube channel feeds
     Integrate recorded podcasts
     Integrate Flickr & Picasa galleries
     Upload unlimited photos
     Integrate songs available on
      iTunes
     Sell songs to fans or customers
     Allow users to share & comment
     Perfect for bands, DJs, and
      businesses

                                            Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Mobile Food Ordering
     Allow customers to order food on the go


    More orders
    More money spent per order
    More repeat customers
    Increase restaurant bottom line
    Direct return on investment




                                       Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Mobile Shopping Cart
Sell products inside your app           Payment integration with PayPal
                                         and Google Checkout
                                        Allow customers to search, view,
                                         and purchase items
                                        Sync your online shopping cart
                                         with ease
                                        Integrated with the popular
                                         e-commerce solutions
                                        Easily import all of your items
                                        Allow customers to make
                                         purchase on the go


                                Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Your App Promotion Tool
We design a customised flyer to help you promote your mobile app




                                    Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Your Facebook Timeline Poster
We design a customised Facebook Timeline Poster to help you promote your
mobile app on Facebook




                                      Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
12 Months Push Notifications Planning

                       You will have a 1 hr strategy planning
                        session to plan your 12 month Push
                        Notifications Calendar
                       We will pre-load these messages for you
                        so they will be sent out automatically
                       This enables you to be proactive with your
                        customer communications and increase
                        customer loyalty




                   Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Set Up & Optimise Your Google Places




                  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Why Google+ Local?
Here’s what you get:
    Optimise your business for the front page of Google
    Set up of your business Google Places & Maps listing
    Smart phone friendly
    Key-phrases analysis to determine the best search terms for your business
    Include up to 10 photos or images
    Include your LOTV Video
    Promote your LOTV Mobile App
    Unlimited Leads (Phone & Web)
    Great ROI
    Account manager – 12 Months Support (Email)
    90 Day Money Back Guarantee
                                           Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
LOTV Web Development
Business Contact Details


Up to 8 tabs

Up to 5 images on slider


3 Prominent body areas


Social Media Links




                           Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Why an LOTV Website?
    Custom Design to match your        LOTV Video Display
     corporate theme
                                        LOTV Mobile App Display
    Up to 8 pages
                                        Unlimited Easy Self
    All content uploaded by us          Updates
    Built on WordPress, the most       Custom domain name
     widely used industry
                                        Web hosting
     standard Content
     Management System                  Email Support
    Social Media Links
    Contact Form
                                    Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Let Google, Yahoo & Bing know
about your website!
Once your site is designed, you need to let Google, Yahoo and Bing know about your site so people
   can find you. As part of the LOTV Web Development, we will do this for you! This is what you get
   for your onsite SEO:

1.    Ensure that all of a web pages can be indexed by search engines - be sure that all have at least
      one link from somewhere on the site

2.    Each single page has original unique content

3.    All meta-tags are arranged correctly - the page title tags and description tags should describe
      the content of various web pages. The page title tags must be less than 68 characters and the
      description tags more detailed but less than 148 characters

4.    Labeling the different headers on web pages using H tags

5.    Make use of descriptive URLs for the images and label all of them with descriptive alt attributes

6.    Make good use of anchor text links inside the content

7.    Make sure that there is only one version of the site and the homepage - 301 redirect all non
      www. URLs to the www. ones and the index or default page back to domain.com or vice versa.


                                                         Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
LOTV Website Pop Ups
                                        We can design a pop
                                      up in specific pages in
                                      your WordPress site to
                                      build your database

                                        We will help you set
                                      up a MailChimp account
                                      to collect the data

                                        We will set up the
                                      automatic email so
                                      people will receive the
                                      voucher to increase
                                      conversion


                 Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
Facebook Offers
With over 1billion people on Facebook, you want to take advantage of this
social media platform!
We will help you set up your offer, embed an effective image and launch your
campaign so you don’t need to do anything!




                                     Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
LOTV – Impacting Communities




                  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved

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LOTV Services

  • 1. The Next Revolution in Marketing Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 2. Your Customers Are Mobile – Are You? LO.TV Mobile App Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 3. Have you thought of going Mobile? Imagine your customers carrying you with them everywhere they go. Now your can with your own Mobile App! Benefits of having your own mobile app:   Separate you business from your competitors   Communicate directly with your customer with Push Notification   They won’t forget you because you are in their pocket all the time! Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 4. Why Mobile?   FACT: Customers are using mobile to find your competition.   Source: Google "Understanding Smartphone Users," 2011 Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 5. Mobile Industry Growth!   The growth of the mobile industry is incredible   In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices. iPhone sales in millions  Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 6. Our Categories Include Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 7. LOTV Online Reality TV Show Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 8. YouTube Statistics YouTube is the chosen platform for hosting LOTV’s Community Channel, based on the following reasons:   Over 4 billion videos are viewed a day   Over 800 million unique users visit YouTube each month   YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011   500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute   100 million people take a social action on YouTube (likes, shares, comments, etc) every week   There are 10,000,000 Australian Unique Active Visitors per month Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 9. What about Video Marketing? Imagine building a relationship with your prospects before you speak or meet them! This is the power of video. Did you know:   85% of consumers do research online before making a purchase   Research shows people spend 75% more time on websites with videos.   Video is more engaging than photos or text   Mobile video streaming increased by 93% worldwide from 2010 to 2011   Video increases conversion by 30% or more Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 10. Showtime! Did you know:   Reality TV shows were named as twenty of the top twenty-five highest rated shows in 2002   Australians spend 1/3 of their free time watching television and of that 67% are reality shows   Joe Millionaire, Survivor II and American Idol consistently beat out popular shows in the same time slot including Friends and other network favorites like CSI   Reality TV is addictive, because it is people can relate to the “characters” Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 11. LOTV Online Reality TV Show Showcase Your Business on Australia’s Only Lifestyle Online TV Show Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 12. LOTV Mobile App – All Platforms! Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 13. Unlimited Push Notifications Free Send messages directly to customers   Send messages right to customers phones   Inform customers on business events and specials   Update customers on new app content   Unlimited push notifications included free   Encourage customer visits with offers   Send special offers to customers   Send coupons during slow business times   Send actionable messages to customers   Encourage customer visits with redeemable offers Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 14. Mobile Loyalty Programs Reward customers for repeat visits   Increase customer loyalty   Encourage repeat visits or purchases   Reward customers with coupons   Direct return on investment   GPS "check-in" coupon system available   QR code coupon system available   Mobile stamp card system available   Customize the coupon for any business   Reward your best customers Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 15. Dynamic Content Goes Mobile Instantly update your app online   One touch dialing   Turn by turn GPS directions   Include pertinent business information   Display event times and locations   Integrate any Facebook page   Integrate any Twitter page   Integrate any LinkedIn page   Integrate any social media   Integrate with your blog   And much more… Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 16. Engaging Multimedia On The Go Integrate unlimited multimedia   Integrate YouTube channel feeds   Integrate recorded podcasts   Integrate Flickr & Picasa galleries   Upload unlimited photos   Integrate songs available on iTunes   Sell songs to fans or customers   Allow users to share & comment   Perfect for bands, DJs, and businesses Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 17. Mobile Food Ordering Allow customers to order food on the go   More orders   More money spent per order   More repeat customers   Increase restaurant bottom line   Direct return on investment Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 18. Mobile Shopping Cart Sell products inside your app   Payment integration with PayPal and Google Checkout   Allow customers to search, view, and purchase items   Sync your online shopping cart with ease   Integrated with the popular e-commerce solutions   Easily import all of your items   Allow customers to make purchase on the go Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 19. Your App Promotion Tool We design a customised flyer to help you promote your mobile app Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 20. Your Facebook Timeline Poster We design a customised Facebook Timeline Poster to help you promote your mobile app on Facebook Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 21. 12 Months Push Notifications Planning   You will have a 1 hr strategy planning session to plan your 12 month Push Notifications Calendar   We will pre-load these messages for you so they will be sent out automatically   This enables you to be proactive with your customer communications and increase customer loyalty Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 22. Set Up & Optimise Your Google Places Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 23. Why Google+ Local? Here’s what you get:   Optimise your business for the front page of Google   Set up of your business Google Places & Maps listing   Smart phone friendly   Key-phrases analysis to determine the best search terms for your business   Include up to 10 photos or images   Include your LOTV Video   Promote your LOTV Mobile App   Unlimited Leads (Phone & Web)   Great ROI   Account manager – 12 Months Support (Email)   90 Day Money Back Guarantee Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 24. LOTV Web Development Business Contact Details Up to 8 tabs Up to 5 images on slider 3 Prominent body areas Social Media Links Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 25. Why an LOTV Website?   Custom Design to match your   LOTV Video Display corporate theme   LOTV Mobile App Display   Up to 8 pages   Unlimited Easy Self   All content uploaded by us Updates   Built on WordPress, the most   Custom domain name widely used industry   Web hosting standard Content Management System   Email Support   Social Media Links   Contact Form Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 26. Let Google, Yahoo & Bing know about your website! Once your site is designed, you need to let Google, Yahoo and Bing know about your site so people can find you. As part of the LOTV Web Development, we will do this for you! This is what you get for your onsite SEO: 1.  Ensure that all of a web pages can be indexed by search engines - be sure that all have at least one link from somewhere on the site 2.  Each single page has original unique content 3.  All meta-tags are arranged correctly - the page title tags and description tags should describe the content of various web pages. The page title tags must be less than 68 characters and the description tags more detailed but less than 148 characters 4.  Labeling the different headers on web pages using H tags 5.  Make use of descriptive URLs for the images and label all of them with descriptive alt attributes 6.  Make good use of anchor text links inside the content 7.  Make sure that there is only one version of the site and the homepage - 301 redirect all non www. URLs to the www. ones and the index or default page back to domain.com or vice versa. Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 27. LOTV Website Pop Ups   We can design a pop up in specific pages in your WordPress site to build your database   We will help you set up a MailChimp account to collect the data   We will set up the automatic email so people will receive the voucher to increase conversion Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 28. Facebook Offers With over 1billion people on Facebook, you want to take advantage of this social media platform! We will help you set up your offer, embed an effective image and launch your campaign so you don’t need to do anything! Copyright © LifestyleOnline.TV 2013 - All Rights Reserved
  • 29. LOTV – Impacting Communities Copyright © LifestyleOnline.TV 2013 - All Rights Reserved