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Mobile 2.0

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Mobile 2.0

  1. 1. INTERFACE DESIGN FOR MOBILE DEVICES Courtesy: 1. Mobile Design and Development, Brian Fling, O’Reilly Publications 2. Mobile 2.0 - Wikipedia
  2. 2. Recap - Seven Principles of Web 2.0 1. The Web as a platform - “write once, deploy everywhere,” moving away from the costly native applications deployed over multiple frameworks and networks. 2. Harnessing collective intelligence - WURFL—an open source repository of device profiles provided by the community—is exactly what mobile needs more of. 3. Data is the next Intel inside - It include the data we seek, the data we create, and the data about or around our physical locations. 4. End of the software release cycle - Shorter agile cycles are needed to make mobile development work as a business. Releasing for one device, iterating, improving, and then releasing for another is a great way to ensure profitability in mobile.
  3. 3. Recap - Seven Principles of Web 2.0 5. Lightweight programming models - decreasing the programming overhead required means more innovation occurs faster. 6. Software above the level of a single device - We need to approach new software as though the user will demand it work in multiple contexts, from mobile phones to portable gaming consoles and e-book readers. 7. Rich user experiences - helps people spend less time with the software and more time living their lives. Mobile design is about enabling users to live their lives better.
  4. 4. Topics covered : 1. Brief History of Mobile (Chapter - 1) 2. Mobility Ecosystem (Chapter - 2) 3. Types of Mobile Applications (Chapter - 6) 4. Mobile Information Architecture (Chapter - 7) 5. Mobile Design (Chapter - 8 ) 6. Mobile 2.0 (Chapter -10 )
  5. 5. 6. Mobile 2.0 (from Wikipedia) ● Refers to a perceived next generation of mobile internet services that leverage the social web, or what some call Web 2.0. ● Mobile Web 2.0, with an emphasis on Web, refers to bringing Web 2.0 services to the mobile internet, i.e., accessing aspects of Web 2.0 sites from mobile internet browsers. ● Refers to services that integrate the social web with the core aspects of mobility – personal, localized, always-on and ever-present.
  6. 6. 6. Mobile 2.0 - Enablers of Mobile 2.0 ● Ubiquitous Mobile Broadband Access ● Affordable, unrestricted access to enabling software platforms, tools and technologies ● Open access, with frictionless distribution and monetization Courtesy : Wikipedia
  7. 7. 6. Mobile 2.0 - Characteristics of Mobile 2.0 ● The social web meets mobility ● Extensive use of User-Generated Content, so that the site is owned by its contributors ● Leveraging services on the web via mashups ● Fully leveraging the mobile device, the mobile context, and delivering a rich mobile user experience ● Personal, Local, Always-on, Ever-present Courtesy : Wikipedia
  8. 8. 6. Mobile 2.0 Characteristics (from Brian Fling) 1. The Convergence of the Web and Mobile 2. The Mobile Web Browser As the Next Killer App 3. Mobile Web Applications Are the Future 4. JavaScript Is the Next Frontier 5. The Mobile User Experience Is Awful 6. Mobile Widgets Are the Next Big Thing 7. Mobile Needs to Check Its Ego 8. We Are Creators, Not Consumers
  9. 9. 6. Mobile 2.0 Characteristics (from Brian Fling) ● The Convergence of the Web and Mobile ○ integrating web services into the mobile medium is the future of mobile development. ○ When the iPhone exploded onto the scene, it increased the usage of the mobile web by its users to levels never seen before. New mobile web apps were created just for the iPhone doubled the number of mobile websites in a year. ○ Mobile 2.0 tells us that mobile will be the primary context in which we leverage the Web in the future.
  10. 10. 6. Mobile 2.0 Characteristics (from Brian Fling) ● The Mobile Web Browser As the Next Killer App ○ As the future of mobile is the Web, then it only makes sense that the mobile web browser is the next killer app of mobile. ○ The biggest challenge in mobile → device fragmentation. The mobile browser enables us to penetrate the problem by not having our content locked so specifically to the device abilities, screen size, and form factor. ○ All new devices are judged by the quality of their mobile web browser. Operators know it and therefore are demanding better browsers from device makers and browser makers.
  11. 11. 6. Mobile 2.0 Characteristics (from Brian Fling) ● Mobile Web Applications Are the Future ○ Creating mobile web applications instead of mobile software applications has remained an area of significant motivation and interest. ○ Mobile web apps enable you to make sure that you never ship a broken app, or if yourapp breaks in the future due to a new device, to be able to fix it the same day the device hits the street. ○ Mobile software has two fundamental problems that mobile web applications solve : (1) Forcing users through a single marketplace and (2) Ability to update your application.
  12. 12. 6. Mobile 2.0 Characteristics (from Brian Fling) ● JavaScript Is the Next Frontier ○ mobile web browser that supports Ajax, or, XMLHttpRequest. It makes a lot of those cool interactions in web browser work via the capability to load content asynchronously into browser view. ○ In order for mobile web apps to rival native applications, one needs the support some JavaScript. ○
  13. 13. 6. Mobile 2.0 Characteristics (from Brian Fling) ● JavaScript Is the Next Frontier ○ Rich interactions kill battery life ■ JavaScript consumes more processor power and therefore more battery life. ■ Ajax apps fetch more data from the network, meaning more use of the radio and more battery life. ○ Apple and the open source WebKit browser have made huge strides by releasing a JavaScript engine that is incredibly efficient on mobile devices,
  14. 14. 6. Mobile 2.0 Characteristics (from Brian Fling) ● The Mobile User Experience Is Awful ○ People in mobile treat the user experience like a chicken-and-egg scenario: bad input/output of the user experience prevents adoption, but designing a shiny user experience with bells and whistles will bring them in droves ○ Device APIs usually force you to use their models of user experience, meaning that you have to work in the constraints of the API. ○ Needed a consistent user experience across multiple mediums.
  15. 15. 6. Mobile 2.0 Characteristics (from Brian Fling) ● Mobile Widgets Are the Next Big Thing ○ The challenges with the mobile web is to create a series of “small webs” targeted at a specific user or task. ○ Carrier Is the New “C” Word - It is clear that one of the key drivers of Mobile 2.0 ○ Focus on the mobile web is to find a way to build a business that doesn’t rely on carrier control.
  16. 16. 6. Mobile 2.0 Characteristics (from Brian Fling) ● Mobile Needs to Check Its Ego ○ Mobile community and Web community → treated each other like rivals. ■ Mobile side - have incredibly intelligent people who have been innovating amazing products under insane constraints for years. ■ Web side - Have creative amateurs who have helped build a community and ecosystem out of passion and an openness to share information
  17. 17. 6. Mobile 2.0 Characteristics (from Brian Fling) ● Mobile Needs to Check Its Ego ○ Unless the mobile community comes together with the web community by sharing information, experience, and guidance, one day they will find that their experience has become obsolete ○ one principle of Web 2.0 that the mobile community has left out: harnessing collective intelligence.
  18. 18. 6. Mobile 2.0 Characteristics (from Brian Fling) ● We Are Creators, Not Consumers ○ Mobile 2.0 is in the new age of consumerism. ○ The people of today’s market don’t view themselves as consumers, but rather as creators. ○ Democratization of the Web took many forms that some call “social media,” like blogging, social networks, media sharing, microblogging, and lifestreams. ○ Entire markets have been created to provide today’s consumer with gadgets, software, and web services to record and publish content so that we can share it with our friends and loved ones.
  19. 19. 6. Mobile 2.0 Characteristics (from Brian Fling) ● We Are Creators, Not Consumers ○ The center of revolution in publishing is the mobile device. ○ As networked portable devices become more powerful, allowing us to capture, record, and share content in the moment, we are able to add a new kind of context to content. ○ With Mobile 2.0, the personal relevance of the content matches how personal the device is and how personally it applies to our everyday situations or our context.

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