The document discusses principles for designing interfaces for mobile devices. It covers topics like the history of mobile, mobile ecosystems, types of mobile apps, and mobile design. It also discusses the principles of Web 2.0 and how they apply to mobile, called Mobile 2.0. Mobile 2.0 leverages the social web and user-generated content on mobile platforms. It emphasizes making software work across multiple contexts and devices through web technologies to provide rich user experiences.
2. Recap - Seven Principles of Web 2.0
1. The Web as a platform - “write once, deploy everywhere,” moving
away from the costly native applications deployed over multiple
frameworks and networks.
2. Harnessing collective intelligence - WURFL—an open source
repository of device profiles provided by the community—is exactly
what mobile needs more of.
3. Data is the next Intel inside - It include the data we seek, the data
we create, and the data about or around our physical locations.
4. End of the software release cycle - Shorter agile cycles are needed
to make mobile development work as a business. Releasing for one
device, iterating, improving, and then releasing for another is a great
way to ensure profitability in mobile.
3. Recap - Seven Principles of Web 2.0
5. Lightweight programming models - decreasing the programming
overhead required means more innovation occurs faster.
6. Software above the level of a single device - We need to approach
new software as though the user will demand it work in multiple
contexts, from mobile phones to portable gaming consoles and
e-book readers.
7. Rich user experiences - helps people spend less time with the
software and more time living their lives. Mobile design is about
enabling users to live their lives better.
4. Topics covered :
1. Brief History of Mobile (Chapter - 1)
2. Mobility Ecosystem (Chapter - 2)
3. Types of Mobile Applications (Chapter - 6)
4. Mobile Information Architecture (Chapter - 7)
5. Mobile Design (Chapter - 8 )
6. Mobile 2.0 (Chapter -10 )
5. 6. Mobile 2.0 (from Wikipedia)
● Refers to a perceived next generation of mobile internet services
that leverage the social web, or what some call Web 2.0.
● Mobile Web 2.0, with an emphasis on Web, refers to bringing Web 2.0
services to the mobile internet, i.e., accessing aspects of Web 2.0
sites from mobile internet browsers.
● Refers to services that integrate the social web with the core
aspects of mobility – personal, localized, always-on and
ever-present.
6. 6. Mobile 2.0 - Enablers of Mobile 2.0
● Ubiquitous Mobile Broadband Access
● Affordable, unrestricted access to enabling software
platforms, tools and technologies
● Open access, with frictionless distribution and
monetization
Courtesy : Wikipedia
7. 6. Mobile 2.0 - Characteristics of Mobile 2.0
● The social web meets mobility
● Extensive use of User-Generated Content, so that the site
is owned by its contributors
● Leveraging services on the web via mashups
● Fully leveraging the mobile device, the mobile context, and
delivering a rich mobile user experience
● Personal, Local, Always-on, Ever-present
Courtesy : Wikipedia
8. 6. Mobile 2.0 Characteristics (from Brian Fling)
1. The Convergence of the Web and Mobile
2. The Mobile Web Browser As the Next Killer App
3. Mobile Web Applications Are the Future
4. JavaScript Is the Next Frontier
5. The Mobile User Experience Is Awful
6. Mobile Widgets Are the Next Big Thing
7. Mobile Needs to Check Its Ego
8. We Are Creators, Not Consumers
9. 6. Mobile 2.0 Characteristics (from Brian Fling)
● The Convergence of the Web and Mobile
○ integrating web services into the mobile medium is the
future of mobile development.
○ When the iPhone exploded onto the scene, it increased the
usage of the mobile web by its users to levels never seen
before. New mobile web apps were created just for the
iPhone doubled the number of mobile websites in a year.
○ Mobile 2.0 tells us that mobile will be the primary context in
which we leverage the Web in the future.
10. 6. Mobile 2.0 Characteristics (from Brian Fling)
● The Mobile Web Browser As the Next Killer App
○ As the future of mobile is the Web, then it only makes sense
that the mobile web browser is the next killer app of mobile.
○ The biggest challenge in mobile → device fragmentation.
The mobile browser enables us to penetrate the problem by
not having our content locked so specifically to the
device abilities, screen size, and form factor.
○ All new devices are judged by the quality of their mobile
web browser. Operators know it and therefore are demanding
better browsers from device makers and browser makers.
11. 6. Mobile 2.0 Characteristics (from Brian Fling)
● Mobile Web Applications Are the Future
○ Creating mobile web applications instead of mobile software
applications has remained an area of significant motivation
and interest.
○ Mobile web apps enable you to make sure that you never
ship a broken app, or if yourapp breaks in the future due to a
new device, to be able to fix it the same day the device hits the
street.
○ Mobile software has two fundamental problems that mobile
web applications solve : (1) Forcing users through a single
marketplace and (2) Ability to update your application.
12. 6. Mobile 2.0 Characteristics (from Brian Fling)
● JavaScript Is the Next Frontier
○ mobile web browser that supports Ajax, or,
XMLHttpRequest. It makes a lot of those cool interactions
in web browser work via the capability to load content
asynchronously into browser view.
○ In order for mobile web apps to rival native applications,
one needs the support some JavaScript.
○
13. 6. Mobile 2.0 Characteristics (from Brian Fling)
● JavaScript Is the Next Frontier
○ Rich interactions kill battery life
■ JavaScript consumes more processor power and
therefore more battery life.
■ Ajax apps fetch more data from the network,
meaning more use of the radio and more battery life.
○ Apple and the open source WebKit browser have made
huge strides by releasing a JavaScript engine that is
incredibly efficient on mobile devices,
14. 6. Mobile 2.0 Characteristics (from Brian Fling)
● The Mobile User Experience Is Awful
○ People in mobile treat the user experience like a
chicken-and-egg scenario: bad input/output of the user
experience prevents adoption, but designing a shiny user
experience with bells and whistles will bring them in droves
○ Device APIs usually force you to use their models of
user experience, meaning that you have to work in the
constraints of the API.
○ Needed a consistent user experience across multiple
mediums.
15. 6. Mobile 2.0 Characteristics (from Brian Fling)
● Mobile Widgets Are the Next Big Thing
○ The challenges with the mobile web is to create a series of
“small webs” targeted at a specific user or task.
○ Carrier Is the New “C” Word - It is clear that one of the
key drivers of Mobile 2.0
○ Focus on the mobile web is to find a way to build a
business that doesn’t rely on carrier control.
16. 6. Mobile 2.0 Characteristics (from Brian Fling)
● Mobile Needs to Check Its Ego
○ Mobile community and Web community → treated each
other like rivals.
■ Mobile side - have incredibly intelligent people who
have been innovating amazing products under insane
constraints for years.
■ Web side - Have creative amateurs who have helped
build a community and ecosystem out of passion and an
openness to share information
17. 6. Mobile 2.0 Characteristics (from Brian Fling)
● Mobile Needs to Check Its Ego
○ Unless the mobile community comes together with the
web community by sharing information, experience,
and guidance, one day they will find that their experience
has become obsolete
○ one principle of Web 2.0 that the mobile community has
left out: harnessing collective intelligence.
18. 6. Mobile 2.0 Characteristics (from Brian Fling)
● We Are Creators, Not Consumers
○ Mobile 2.0 is in the new age of consumerism.
○ The people of today’s market don’t view themselves as
consumers, but rather as creators.
○ Democratization of the Web took many forms that some
call “social media,” like blogging, social networks, media
sharing, microblogging, and lifestreams.
○ Entire markets have been created to provide today’s
consumer with gadgets, software, and web services to
record and publish content so that we can share it with our
friends and loved ones.
19. 6. Mobile 2.0 Characteristics (from Brian Fling)
● We Are Creators, Not Consumers
○ The center of revolution in publishing is the mobile
device.
○ As networked portable devices become more powerful,
allowing us to capture, record, and share content in the
moment, we are able to add a new kind of context to
content.
○ With Mobile 2.0, the personal relevance of the content
matches how personal the device is and how personally it
applies to our everyday situations or our context.
